What happened
What this says
As at Fri 9 Oct 2026Duplicate customer records appeared in the brain for recent contacts; the CRM connector is duplicating records on ingestion; customer applied temporary deduplication as a workaround.
Data quality issue affecting customer operations: duplicate records from the CRM connector appearing in the brain for recent contacts. High-priority classification warranted. Response time was 30 minutes, appropriate for severity. Escalated to Head of Platform after initial triage. Customer applied temporary deduplication on their end as a workaround. Permanent fix to connector ingestion logic still needed to restore data integrity.
Details
Updated 9 Oct 26Trail
- created · Felicity Gurney 23 Oct 2025 14:21We're seeing duplicate customer records appearing in the brain, especially for contacts created in the last few weeks. The same person shows up twice with different data. This is causing problems for the team.
- Public reply · Bethan Lister 23 Oct 2025 14:51Just so I've got this right: you're seeing the same customer records appearing twice in the brain. Can you give me an example of a specific contact that's duplicated? That will help me track down what's happening.
- Internal note · Bethan Lister 24 Oct 2025 13:42Checked connector logs. CRM source duplicating records on ingestion. Escalating to Ewan for investigation.
- Public reply · Felicity Gurney 24 Oct 2025 15:41Thanks for looking into it. We've deduped the records on our end as a temporary fix, so the team should be good now.
- Status change · 31 Oct 2025 23:59