What happened
What this says
As at Fri 9 Oct 2026Aaron Graham reported duplicate customer records with slightly different information on 4 Jun 2025. Investigation revealed the duplicates came from a CRM merge issue. BG-Demo offered deduplication.
Problem: Aaron noticed customers appearing twice in search results with different information, breaking reporting accuracy. This was marked high priority.
Handling: Bethan and Felix (Senior Platform Engineer) investigated quickly. Felix confirmed the duplicates originated in the customer's CRM from a previous merge, not from BG-Demo's sync. BG-Demo offered to deduplicate on their side.
Watch: Root cause is the customer's data quality, but BG-Demo mitigated the impact. Resolved within one day.
Details
Updated 9 Oct 26Trail
- created · Aaron Graham 4 Jun 2025 14:39Hi, we're seeing duplicate customer records appearing in our search results. Some customers appear twice with slightly different information, which is affecting our reporting.
- Public reply · Bethan Lister 4 Jun 2025 15:51Hi Aaron, thanks for reporting this. Just so I've got this right, you're seeing the same customer appear twice? Can you share a specific example so I can check what's happening?
- Public reply · Aaron Graham 5 Jun 2025 09:20Yes, looking at examples, it seems like a merge issue from our CRM, the same customers are listed twice.
- Internal note · Bethan Lister 5 Jun 2025 13:02Confirmed duplicate in their source CRM from a previous merge. Not a sync issue. Advised their data team to clean it up; we can deduplicate on our side meanwhile.
- Status change · 9 Jun 2025 23:59