What happened
What this says
Current to 11 Oct 26Client records in brain outdated and not syncing properly. BB-Demo found field mapping error and corrected it; fresh data expected after next refresh.
Problem: Client records showing stale information because of sync failure. Handling: BB-Demo identified field mapping error on specific records, corrected mapping in system, customer to see update after next refresh. Watch: Data freshness is key value driver; stale data risks undermining value perception; field mapping errors need root-cause review.
Details
Updated 9 Oct 26Prioritynormal
Statusclosed
Categorydata_quality
Channelemail
First response (min)167
Helpdeskmade from
Trail
- created · Mark Ellwood 14 Oct 2025 09:39Some of our client records in the brain have outdated information. Looks like they're not syncing properly from our CRM. Can you check what's going on?
- public_reply · Bethan Lister 14 Oct 2025 12:26Thanks, Mark. I've checked the sync and found a field mapping issue on a couple of records. I've corrected the mapping and the next refresh will pick up the latest data. Let me know once you see the update come through.
- status_change · 31 Oct 2025 23:59
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