Who they are
Insight
Current to 12 Oct 26Florian Becker is Managing Director at Kesselfeld Software and the CRM economic buyer. He set the go-live condition, took the pricing to his board and holds the renewal decision. The 8 Oct 2026 renewal notice has no reply yet.
Role: Managing Director and CRM economic buyer at Kesselfeld Software. He appears on the discovery, proposal and negotiation calls and in four email threads, and has a platform user account created 2026-01-07, not an admin.
Influence: He decides. He made go-live within six weeks a condition of buying, said his board was happy on 9 Dec 2025, and declined a multi-year discount because the company wants to see value first. Julia Hartmann and Anja Pohl shape scope and billing around him.
Watch: Marcus Bell's renewal notice of 8 Oct 2026 has no reply, and the contract ends on 6 Jan 2027. The renewal needs a clear value case.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Kesselfeld Software | Managing Director | economic_buyer | florian.becker@kesselfeld.example |
Activity
- 27 Oct 2026callKesselfeld Software / BB-Demo – Renewal
+2
- 8 Oct 2026email_threadRenewal notice, Kesselfeld Software
- 22 Dec 2025email_threadOrder form for signature
- 9 Dec 2025callKesselfeld Software / BB-Demo – Negotiation
+2
- 5 Dec 2025email_threadLet's firm up the terms
- 21 Nov 2025callKesselfeld Software / BB-Demo – Proposal
- 20 Nov 2025eventBB-Demo webinar
+19
- 17 Oct 2025email_threadGreat to speak today, next steps
- 16 Oct 2025callKesselfeld Software / BB-Demo – Discovery
- 26 Nov 2024eventRevenue leaders roundtable
+15
- 21 Mar 2024eventBB-Demo webinar
+15