Alexa Fraser
Person
Muskwa Insurance Group: documents · economic_buyer
Chief Operating Officer at Muskwa Insurance Group and the CRM economic buyer. She joined the discovery call and asked for the finance director to be involved before Muskwa moves forward. No reply to the May webinar invite is shown.
Who they are
Insight
Current to 11 Oct 26Chief Operating Officer at Muskwa Insurance Group and the CRM economic buyer. She joined the discovery call and asked for the finance director to be involved before Muskwa moves forward. No reply to the May webinar invite is shown.
Role: Alexa Fraser is the Chief Operating Officer and is recorded in the CRM as economic_buyer. She appears on one call and two email threads, with no tickets or deals.
Influence: on the 2 Apr 2026 thread she said the finance director must be involved before Muskwa moves forward, so finance sign-off is a gate she controls. She and Dylan Tremblay have not yet committed.
Watch: the evidence does not show that the Growth quote was sent or that a finance call was booked. She did not respond to the 10 May 2026 webinar invitation, so her interest in it is not shown.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Muskwa Insurance Group | Chief Operating Officer | economic_buyer | alexa.fraser@muskwa.example |
Activity
- 21 May 2026eventBB-Demo webinar
+10 - 10 May 2026email_threadBB-Demo webinar invitation
- 2 Apr 2026email_threadFollow-up from our call
- 31 Mar 2026callMuskwa Insurance Group / BB-Demo – Discovery
- 27 May 2025eventRevenue leaders roundtable
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