Sara Forsberg
Person
Ekholm Byggtjänst: documents · champion
Head of Operations at Ekholm Byggtjänst and the CRM champion. She named the reconciliation pain, attended all three sales calls and asked for the order form on 15 Jan 2026 alongside the CFO, Gustav. The evidence does not show a signed order form.
Who they are
Insight
Current to 11 Oct 26Head of Operations at Ekholm Byggtjänst and the CRM champion. She named the reconciliation pain, attended all three sales calls and asked for the order form on 15 Jan 2026 alongside the CFO, Gustav. The evidence does not show a signed order form.
Role: Head of Operations in Gothenburg, recorded as the CRM champion. She loses hours each week stitching CRM, email and project data, and she joined the discovery, demo and proposal calls with Lewis Kerr.
Influence: she drives the evaluation but shares the decision with Gustav, the CFO. On 15 Jan 2026 both asked for the order form, and Sara raised adding production later.
Watch: no signed order form is shown. Lewis's verbal promise that v1 pricing would hold in year two should be checked against the executed order form.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ekholm Byggtjänst | Head of Operations | champion | sara.forsberg@ekholm.example |
Activity
- 16 Jul 2026eventBB-Demo webinar
+26 - 19 Jan 2026email_threadSales thread, 2 messages
- 15 Jan 2026callEkholm Byggtjänst / BB-Demo – Proposal
- 29 Dec 2025callEkholm Byggtjänst / BB-Demo – Demo
- 15 Dec 2025callEkholm Byggtjänst / BB-Demo – Discovery
- 24 Nov 2025dealEkholm Byggtjänst – New
- 16 Oct 2025eventBB-Demo webinar
+19 - 23 Sep 2025email_threadBB-Demo webinar