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Carnwath Haulage logo

Carnwath Haulage

Lost£0

AI facts

Current to 13 Oct 26

Carnwath Haulage holds no tier, order form or invoices with BB-Demo, and ARR is £0 in the CRM, contracted and invoiced records. A Growth new-business deal of £56k, ACV £44k, closed lost on 4 Dec 2023 with the reason chose_competitor. There is no usage and there are no tickets on record. No open deal, renewal or booked call is recorded. The only document is a security questionnaire dated 4 Nov 2023, and the last interaction was a webinar invite on 7 Jan 2025.

Read from 2 calls · 3 email threads · 1 deals · 3 people · 1 documents, newest 7 Jan 25

Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitecarnwath.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLanarkSource: CRM company record
  • Size350 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · Written 13 Oct 2026

AI opinion

Current to 13 Oct 26

Lost, because the only deal closed lost to a competitor on 4 Dec 2023 and no conversation is recorded since. Margaret Cleland did not answer the 7 Jan 2025 webinar invite. Opportunity: a finance reconciliation use case could support a win-back approach led by Tom Ashdown.

AI · claude-opus-5-5 · 13 Oct 2026

Key facts

Updated 9 Oct 26
  • Last contact7 Jan 2025Email: Finance leaders webinar, automating reconciliation · 640 days before 9 Oct 2026
Computedmade from

Next step

Current to 13 Oct 26
What
Tom Ashdown sends Margaret Cleland a win-back note built on finance reconciliation that asks whether the competitor chosen in December 2023 is still in place and when its term ends. re_engage
Who
Tom Ashdown Tom Ashdown
When
This week by 9 Oct 2026
Why
Tom Ashdown should send Finance Director Margaret Cleland a short win-back note built on her cross-system reconciliation pain. It should ask whether the competitor that won in December 2023 is still in place and when its term ends.

AI · claude-opus-5-5 · 13 Oct 2026

The story

Current to 14 Oct 26
Lost

Lost: Carnwath Haulage's only deal, a Growth opportunity of £56k, closed lost to a competitor on 4 Dec 2023. No order form, invoices or usage exist. Tom Ashdown should send Margaret Cleland a finance reconciliation win-back note.

Lost: Carnwath Haulage never signed. Its only deal, a Growth opportunity of £56k with ACV £44k, closed lost to a competitor on 4 Dec 2023, and there is no order form, invoice or renewal date.

There is no usage because Carnwath never became a customer. Tom Ashdown ran discovery on 20 Sep 2023 with Andy Brownlie and Finance Director Margaret Cleland, then a demo on 30 Oct 2023 where Steven Gillies asked how to start.

The records do not name the competitor or show whether its contract has ended, and there are no tickets. The last contact was a 7 Jan 2025 webinar invite from Sofia Marchetti that Margaret did not answer.

Tom Ashdown should send Margaret a win-back note on her cross-system reconciliation pain, copying Andy, by 9 Oct 2026. It should ask whether the competitor is still in place and when its term ends.

AI · claude-opus-5-5 · 14 Oct 2026

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.
Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Documents

Updated 9 Oct 26

1 documents in 1 folders. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

  • 22 Sep 2026eventRevenue leaders roundtable Alice Brewer, Louise Pring, Eamon Burke, Sarah Northcott, Pradeep Menon, Margaret Cleland, Toby Mellor, Catherine Mayo, Gordon McInnes, Thomas Schumacher, Gary Pellegrin, Nicole Dahl, Colin Airey, Nathan Booth, Lukas Hartwig, Rebecca Nuttall, Imran Qureshi, Liz Waddington, Marie Wouters, Brandon Russell, Vicky Brearley, Ade Ogunleye, Toby Carswell, Ed Eccles, Brandon Sullivan, Marie Goossens, Polly Illingworth, Gregory Hasselbeck, Matt Colenso, Carl Whittle, Samuel Adeyemi, Clara Hoskins, Siobhán Nolan, Bas Kuijpers, Joanne Unwin, Jade Kenwright, Liam Corner, Monique Fairley, Dana KurtzAlice BrewerLouise PringEamon Burke+36
  • 11 Mar 2026eventData leaders conference (BB-Demo stand) Alice Brewer, Simon Harte, Sam Cheney, Margaret Cleland, Nicola Brearley, Shane Twomey, Owain Jenkins, Tyler Brookes, Brenda Oldroyd, Martina Engel, Eoin Hegarty, Karen Midgley, Robyn Tyson, Rhonda Stierwalt, Gary Underwood, Stuart Haworth, Conor Daly, Petra Lüders, Clare HuddlestonAlice BrewerSimon HarteSam Cheney+16
  • 16 Jan 2025eventBB-Demo webinar Sofia Marchetti, Imogen Hartley, Margaret Cleland, Sarah Hollis, Phoebe Lacey, Kylie Bannister, Hugh Firth, Mandy Gasson, Ruben Dekker, Andrew Pickering, Sunita Bains, Paula Rennie, Craig Holt, Victor Nunes, Stacey Corless, Charlotte Haigh, Pam Willetts, Jess Kennedy, Dennis Wolter, Fiona Drummond, Ailsa Dunlop, Liam CornerSofia MarchettiImogen HartleyMargaret Cleland+19
  • 7 Jan 2025email_threadFinance leaders webinar, automating reconciliation Sofia Marchetti, Margaret Cleland logoSofia MarchettiMargaret Cleland
  • 18 Apr 2024eventBB-Demo webinar Nell Ashcombe, Josh Penrose, Lorna Wishart, Margaret Cleland, Alan Rennie, Natasha Greaves, Christopher Bamber, Anita Mistry, Divya Raval, Brendan Moran, Ian Greenhalgh, Conor Fitzgerald, Anthony GarrowNell AshcombeJosh PenroseLorna Wishart+10
  • 4 Nov 2023documentCarnwath Haulage - Security Questionnaire Tobias Renwick logoTobias Renwick
  • 30 Oct 2023callCarnwath Haulage / BB-Demo – Demo Tom Ashdown, Tobias Renwick, Andy Brownlie, Steven Gillies logoTom AshdownTobias RenwickAndy Brownlie+1
  • 24 Oct 2023email_threadDemo, Carnwath Haulage Tom Ashdown, Andy Brownlie logoTom AshdownAndy Brownlie
  • 20 Sep 2023callCarnwath Haulage / BB-Demo – Discovery Tom Ashdown, Andy Brownlie, Margaret Cleland logoTom AshdownAndy BrownlieMargaret Cleland
  • 12 Sep 2023email_threadDiscovery call, Carnwath Haulage Tom Ashdown, Andy Brownlie logoTom AshdownAndy Brownlie
  • 14 Aug 2023dealCarnwath Haulage – New Tom Ashdown, Andy Brownlie logoTom AshdownAndy Brownlie

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Carnwath Haulage's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 6 AI summaries of 7 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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