AI facts
Current to 11 Oct 26Bellhurst Accountancy, a Leeds accountancy firm, has no contract, order form or invoices with BB-Demo, and CRM ARR is £0. Its one deal, a Starter new-business deal with an amount of £28,000 and ACV of £22,000, closed lost on 27 Sep 2024 with the reason timing. No usage or tickets are on record. The last interaction was the demo on 9 Aug 2024, after which Kevin Lister asked for pricing and an order form.
AI opinion
Current to 11 Oct 26Lost, because the only deal closed lost on timing in September 2024 and nobody has spoken to Bellhurst since the 9 Aug 2024 demo. Kevin Lister was positive at discovery and demo, so a timing loss leaves a reasonable case for a fresh Starter conversation.
Next step
Current to 11 Oct 26- What
- Tom Ashdown confirms Kevin Lister is still at Bellhurst Accountancy and asks him for a fresh Starter discovery call that includes Gemma Dobson. re_engage
- Who
Tom Ashdown
- When
- this_week by 9 Oct 2026
- Why
- Tom Ashdown should confirm Kevin Lister is still at Bellhurst Accountancy and ask for a fresh discovery call that brings in Gemma Dobson. The only Starter deal was lost on timing, not price or a rival, and nobody has made contact since the 9 Aug 2024 demo.
Profile
Updated 9 Oct 26- IndustryAccountancySource: CRM company record
- Websitebellhurst.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityLeedsSource: CRM company record
- Size140 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · Written 11 Oct 2026
Key facts
Updated 9 Oct 26- Last contact9 Aug 2024Call: Bellhurst Accountancy / BB-Demo – Demo · 791 days before 9 Oct 2026
The story
Current to 11 Oct 26Lost: Bellhurst Accountancy's only Starter deal closed lost on 27 Sep 2024 for timing. Nobody has contacted it since the 9 Aug 2024 demo, which Kevin Lister praised. Tom Ashdown should check Kevin is still there and ask for a fresh Starter discovery call.
Lost: Bellhurst Accountancy, a Leeds accountancy firm, never signed. Its only deal, a Starter new-business deal with ACV of £22,000, closed lost on 27 Sep 2024 for timing, and there is no order form, invoice or renewal date.
Bellhurst has no usage or tickets because it never became a customer. Kevin Lister, Head of Revenue Operations and the CRM champion, led discovery and the 9 Aug 2024 demo, the last interaction, and praised it.
The records do not show why timing failed or whether Kevin is still there. Gemma Dobson, Managing Director and economic buyer, was never engaged, and the demo placed dashboards in Starter although the dashboards builder sits under Growth.
Tom Ashdown should confirm Kevin's role and ask for a fresh Starter discovery call including Gemma, by 9 Oct 2026. Hannah Lowe prepares an outline at the v2 Starter list of £22,000.
ARR journey
Platform usage
Documents
Open deals
Open tickets
Activity
- 22 Sep 2026eventRevenue leaders roundtable
+12
- 16 Apr 2026eventBB-Demo webinar
+11
- 24 Feb 2026eventRevenue leaders roundtable
+14
- 15 Jan 2026eventBB-Demo webinar
+13
- 9 Aug 2024callBellhurst Accountancy / BB-Demo – Demo
- 24 Jun 2024callBellhurst Accountancy / BB-Demo – Discovery
- 20 Jun 2024eventBB-Demo webinar
+7
- 19 Jun 2024email_threadDiscovery call next week
- 1 Jun 2024email_threadBB-Demo webinar invitation
- 16 May 2024eventBB-Demo webinar
+4
- 2 May 2024dealBellhurst Accountancy – New
Contacts
Evidence trail
Updated 9 Oct 26Bellhurst Accountancy's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 4 AI summaries of 5 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not yet analysed.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy / BB-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- BB-Demo webinar entity
- event_platform/events.csv evt_0591_webinar raw row
- event_platform/registrations.csv evt_0591_webinar:per_1303 raw row
- event_platform/registrations.csv evt_0591_webinar:per_1304 raw row
- event_platform/registrations.csv evt_0591_webinar:per_1601 raw row
- event_platform/registrations.csv evt_0591_webinar:per_1603 raw row
- event_platform/registrations.csv evt_0591_webinar:per_1604 raw row
- +1 more
- BB-Demo webinar entity
- event_platform/events.csv evt_0626_webinar raw row
- event_platform/registrations.csv evt_0626_webinar:per_0403 raw row
- event_platform/registrations.csv evt_0626_webinar:per_1403 raw row
- event_platform/registrations.csv evt_0626_webinar:per_1606 raw row
- event_platform/registrations.csv evt_0626_webinar:per_2805 raw row
- event_platform/registrations.csv evt_0626_webinar:per_3603 raw row
- +4 more
- BB-Demo webinar entity
- event_platform/events.csv evt_1200_webinar raw row
- event_platform/registrations.csv evt_1200_webinar:per_0206 raw row
- event_platform/registrations.csv evt_1200_webinar:per_1503 raw row
- event_platform/registrations.csv evt_1200_webinar:per_1701 raw row
- event_platform/registrations.csv evt_1200_webinar:per_1702 raw row
- event_platform/registrations.csv evt_1200_webinar:per_1804 raw row
- +10 more
- +5 more
- Bellhurst Accountancy / BB-Demo – Discovery entity
- AI opinion page block
- Bellhurst Accountancy lost AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Discovery: scattered client data AI record
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Demo of the brain on Xero and CRM data AI record
- Bellhurst Accountancy / BB-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Demo entity
- Webinar invitation, no reply AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- BB-Demo webinar invitation entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0001:1 raw row
- mailbox/threads.csv thr_067_0001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Discovery call scheduling AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Discovery call next week entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0002:1 raw row
- mailbox/messages.csv thr_067_0002:2 raw row
- mailbox/messages.csv thr_067_0002:3 raw row
- mailbox/threads.csv thr_067_0002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- +5 more
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy lost AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_067 facts table
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Bellhurst Accountancy – New entity
- facts.arr_monthly:org_067 facts table
- AI facts page block
- Bellhurst Accountancy lost AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Discovery: scattered client data AI record
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Demo of the brain on Xero and CRM data AI record
- Bellhurst Accountancy / BB-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Demo entity
- Webinar invitation, no reply AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- BB-Demo webinar invitation entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0001:1 raw row
- mailbox/threads.csv thr_067_0001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Discovery call scheduling AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Discovery call next week entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0002:1 raw row
- mailbox/messages.csv thr_067_0002:2 raw row
- mailbox/messages.csv thr_067_0002:3 raw row
- mailbox/threads.csv thr_067_0002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- +5 more
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy lost AI record
- Contacts page block
- Kevin Lister entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/contacts.csv per_6701:org_067 raw row
- Bellhurst Accountancy entity
- Gemma Dobson entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/contacts.csv per_6702:org_067 raw row
- Bellhurst Accountancy entity
- Polly Illingworth entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/contacts.csv per_6703:org_067 raw row
- Bellhurst Accountancy entity
- Kevin Lister entity
- Open deals (not yet analysed) page block
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- Documents (not yet analysed) page block
- document_store/files.csv * raw row
- hero page block
- Bellhurst Accountancy lost AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Discovery: scattered client data AI record
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Demo of the brain on Xero and CRM data AI record
- Bellhurst Accountancy / BB-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Demo entity
- Webinar invitation, no reply AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- BB-Demo webinar invitation entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0001:1 raw row
- mailbox/threads.csv thr_067_0001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Discovery call scheduling AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Discovery call next week entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0002:1 raw row
- mailbox/messages.csv thr_067_0002:2 raw row
- mailbox/messages.csv thr_067_0002:3 raw row
- mailbox/threads.csv thr_067_0002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- +5 more
- Bellhurst Accountancy – New entity
- facts.reconciliation_t0:org_067 facts table
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Signals: Bellhurst Accountancy signals (no model)
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy lost AI record
- Key facts page block
- Bellhurst Accountancy / BB-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- facts.reconciliation_t0:org_067 facts table
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Signals: Bellhurst Accountancy signals (no model)
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy / BB-Demo – Demo entity
- Evidence trail page block
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- The story page block
- Customer: Bellhurst Accountancy AI record
- Bellhurst Accountancy lost AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Discovery: scattered client data AI record
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Demo of the brain on Xero and CRM data AI record
- Bellhurst Accountancy / BB-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Demo entity
- Webinar invitation, no reply AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- BB-Demo webinar invitation entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0001:1 raw row
- mailbox/threads.csv thr_067_0001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Discovery call scheduling AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Discovery call next week entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0002:1 raw row
- mailbox/messages.csv thr_067_0002:2 raw row
- mailbox/messages.csv thr_067_0002:3 raw row
- mailbox/threads.csv thr_067_0002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- +5 more
- Bellhurst Accountancy – New entity
- Win-back call with Kevin Lister on Starter AI record
- Bellhurst Accountancy lost AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Discovery: scattered client data AI record
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Discovery entity
- Demo of the brain on Xero and CRM data AI record
- Bellhurst Accountancy / BB-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BB-Demo – Demo entity
- +5 more
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy lost AI record
- +2 more
- Bellhurst Accountancy lost AI record
- Customer: Bellhurst Accountancy AI record
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block