AI facts
Current to 11 Oct 26Fennick Telecom, a Leicester telecoms reseller, has no subscription, order form or invoices with BB-Demo, and the CRM records ARR of £0 at stage lost. Its Starter new deal, amount £28,000 and annual contract value £22,000, closed lost on 31 May 2024 with the lost reason price. No platform usage or tickets are recorded. The last interaction was the 2 Apr 2024 email thread arranging a demo on Fennick's own data.
AI opinion
Current to 11 Oct 26Lost, because the only deal closed lost on price on 31 May 2024 and nothing has been heard since the 2 Apr 2024 thread. Hugh Atherton described a clear need on the discovery call. A 4 Feb 2025 leadership appointment could justify a fresh approach.
Next step
Current to 11 Oct 26- What
- Tom Ashdown emails Hugh Atherton to confirm he is still in post and to propose a fresh Starter conversation tied to the need he raised on discovery. re_engage
- Who
Tom Ashdown
- When
- this_week by 9 Oct 2026
- Why
- Tom Ashdown should contact Hugh Atherton to reopen a Starter conversation. Fennick Telecom's only deal was lost on price on 31 May 2024, and the 4 Feb 2025 leadership appointment is the only later signal.
Profile
Updated 9 Oct 26- IndustryTelecomsSource: CRM company record
- Websitefennick.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityLeicesterSource: CRM company record
- Size170 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · Written 11 Oct 2026
Key facts
Updated 9 Oct 26- Last contact2 Apr 2024Email: Following up from our call · 920 days before 9 Oct 2026
The story
Current to 11 Oct 26Lost: Fennick Telecom's only deal, a £28,000 Starter deal, closed lost on price on 31 May 2024, with no contract, invoices or contact since 2 Apr 2024. Tom Ashdown should reopen a Starter conversation with Hugh Atherton.
Lost: Fennick Telecom has no order form, invoices or subscription, and the CRM shows ARR of £0 at stage lost. Its only deal, a Starter deal of £28,000, closed lost on price on 31 May 2024.
There is no platform usage and no tickets, so there is no trajectory to read. Tom Ashdown held the 27 Mar 2024 discovery call and the 2 Apr 2024 demo thread with Hugh Atherton, Head of Operations.
A senior leadership appointment, announced on 4 Feb 2025 without a name, is the only later signal. The main risk: price decided the loss, there has been no contact since 2 Apr 2024, and Finance Director Beth Naylor has never joined a call.
Tom Ashdown should email Hugh by 9 Oct 2026 to confirm he is in post and propose a fresh Starter conversation, with a price position agreed with Owen Tallis.
ARR journey
Platform usage
Documents
Open deals
Open tickets
Activity
- 15 Jan 2026eventBB-Demo webinar
+13
- 4 Feb 2025newsFennick Telecom strengthens executive leadership
- 2 Apr 2024email_threadFollowing up from our call
- 27 Mar 2024callFennick Telecom / BB-Demo – Discovery
- 18 Jan 2024dealFennick Telecom – New
Contacts
Evidence trail
Updated 9 Oct 26Fennick Telecom's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 3 AI summaries of 4 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not yet analysed.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- BB-Demo webinar entity
- event_platform/events.csv evt_1200_webinar raw row
- event_platform/registrations.csv evt_1200_webinar:per_0206 raw row
- event_platform/registrations.csv evt_1200_webinar:per_1503 raw row
- event_platform/registrations.csv evt_1200_webinar:per_1701 raw row
- event_platform/registrations.csv evt_1200_webinar:per_1702 raw row
- event_platform/registrations.csv evt_1200_webinar:per_1804 raw row
- +10 more
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Following up from our call entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom / BB-Demo – Discovery entity
- AI opinion page block
- Fennick Telecom lost on price AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom discovery: scattered ops data AI record
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Demo on own data after call AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Following up from our call entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- Fennick Telecom lost on price AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_046 facts table
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom – New entity
- facts.arr_monthly:org_046 facts table
- AI facts page block
- Fennick Telecom lost on price AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom discovery: scattered ops data AI record
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Demo on own data after call AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Following up from our call entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- Fennick Telecom lost on price AI record
- Contacts page block
- Hugh Atherton entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/contacts.csv per_4601:org_046 raw row
- Fennick Telecom entity
- Beth Naylor entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/contacts.csv per_4602:org_046 raw row
- Fennick Telecom entity
- Dan Cowell entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/contacts.csv per_4603:org_046 raw row
- Fennick Telecom entity
- Hugh Atherton entity
- Open deals (not yet analysed) page block
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- Documents (not yet analysed) page block
- document_store/files.csv * raw row
- hero page block
- Fennick Telecom lost on price AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom discovery: scattered ops data AI record
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Demo on own data after call AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Following up from our call entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- facts.reconciliation_t0:org_046 facts table
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Signals: Fennick Telecom signals (no model)
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- Fennick Telecom lost on price AI record
- Key facts page block
- facts.reconciliation_t0:org_046 facts table
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Signals: Fennick Telecom signals (no model)
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- Following up from our call entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- facts.reconciliation_t0:org_046 facts table
- Evidence trail page block
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- The story page block
- Customer: Fennick Telecom AI record
- Fennick Telecom lost on price AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom discovery: scattered ops data AI record
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Demo on own data after call AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Following up from our call entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- Win-back approach to Hugh Atherton AI record
- Fennick Telecom lost on price AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom discovery: scattered ops data AI record
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Demo on own data after call AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Following up from our call entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Signals: Fennick Telecom signals (no model)
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- Fennick Telecom lost on price AI record
- Fennick Telecom discovery: scattered ops data AI record
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BB-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom strengthens executive leadership entity
- +1 more
- Fennick Telecom lost on price AI record
- Customer: Fennick Telecom AI record
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block