Pentreath Cold Chain - Renewal Proposal
Documentfinal Pentreath Cold Chain · renewal proposal · final · 21 Oct 2025
Renewal proposal issued 21 Oct 2025 by Tom Ashdown for a further annual Growth term at the same £48k annual price, 50 licensed users, billed annually in advance on thirty-day terms. It states no availability or P1 figure. It is a proposal, not executed paper.
What it says
What this says
As at Fri 9 Oct 2026Renewal proposal issued 21 Oct 2025 by Tom Ashdown for a further annual Growth term at the same £48k annual price, 50 licensed users, billed annually in advance on thirty-day terms. It states no availability or P1 figure. It is a proposal, not executed paper.
What it is: a renewal proposal from Tom Ashdown, with Daniel Okafor, for the term ending 27 Dec 2025. It proposes the same tier and the same price: "There is no change to the annual price".
Commits: nothing binding. It sets out a proposed price of £48k, 50 licensed users, annual billing in advance on thirty-day terms and quarterly business reviews. The service levels are only described as "standard Growth service levels".
Unusual: no discount, no price rise and no implementation fee. Growth suggestions are explicitly "not part of the renewal price" and would be "priced separately and agreed in writing".
Not settled: whether the customer confirmed or an order form was executed. The stored status is final, but the text is a proposal, so any executed renewal order form would override it. The term end date has passed as of 9 Oct 2026.
As found in this document
As at Fri 9 Oct 2026- Date end27 Dec 2025Source: the AI read of this record
- Date renewal27 Dec 2025Source: the AI read of this record
- Price£47,500Source: the AI read of this record
- Proposed renewal, annual price£47,500Source: the AI read of this record
- BillingAnnual, in advance, thirty-day termsSource: the AI read of this record
- Licensed users50Source: the AI read of this record
- Service levelsThe standard Growth service levels, including the nightly refresh before the start of the business day on working daysSource: the AI read of this record
- Business reviewsQuarterly business reviews with Daniel OkaforSource: the AI read of this record
The document
Body
Pentreath Cold Chain - Renewal Proposal
Issued 21 Oct 2025 by Tom Ashdown, Account Executive, BG-Demo, with Daniel Okafor, customer success manager.
1. Summary
Pentreath Cold Chain has been a Growth customer since 28 Dec 2023. The current term ends on 27 Dec 2025. This proposal sets out how we would renew for a further annual term, with the same tier and the same annual price.
| Item | Detail |
|---|---|
| Tier | Growth |
| Licensed users | 50 |
| Current annual recurring revenue | £48k |
| Proposed renewal, annual price | £48k |
| Billing | Annual, in advance, thirty-day terms |
There is no change to the annual price, and there is no implementation fee on a renewal, so the deal amount for the renewal is the same £48k.
2. How the brain has been used
Pentreath Cold Chain bought Growth so that account managers can see each client's temperature-excursion tickets, orders and contract reviews together, across Avonmouth and the two satellite depots.
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- Users. Daily use has grown compared with the previous quarter. Fewer than the fifty licensed users are active on a typical day, so there is room to bring more of the account management and depot teams in without any change to the plan.
- Support. Support contact has been light: one ticket in the last thirty days, none of them high priority.
- Invoices. There are no overdue invoices on the account.
3. What stays the same
- The Growth tier, including pages, chat, search and the dashboards builder.
- The licensed user allowance of fifty.
- Quarterly business reviews with Daniel Okafor.
- The standard Growth service levels, including the nightly refresh before the start of the business day on working days.
4. Where we see room to grow
These are suggestions for discussion, not part of the renewal price:
- Bring in more account managers so that every client relationship is covered in the same view.
- Add further connectors if other systems hold information the account managers still check by hand.
- Use the dashboards builder for a shared client-health view in the quarterly review.
Any change to users or connectors would be priced separately and agreed in writing before it takes effect.
5. Next steps
| Step | Owner |
|---|---|
| Confirm the renewal and the contacts for the order form | Pentreath Cold Chain |
| Issue the renewal order form | Tom Ashdown |
| Review adoption and the growth options above | Daniel Okafor |
The renewal needs to be confirmed before the current term ends on 27 Dec 2025 so that service carries on without a gap.
Tom is happy to talk any of this through whenever suits.
Unusual terms
As at Fri 9 Oct 2026- Same price at renewal, no increase
- No implementation fee on renewal
- Growth options priced separately