Ballyvourney Software / BG-Demo – Discovery
Callcompleted
Ballyvourney Software · 20 Apr 2026 14:15
Discovery on 20 Apr 2026 with Ballyvourney's Head of Customer Success and CFO. Reports are pulled by hand across scattered systems. Growth was proposed at £62k for the first year; a security questionnaire and demo follow.
What was said
What this says
As at Fri 9 Oct 2026Discovery on 20 Apr 2026 with Ballyvourney's Head of Customer Success and CFO. Reports are pulled by hand across scattered systems. Growth was proposed at £62k for the first year; a security questionnaire and demo follow.
What happened: Matteo Ricci ran discovery with Úna Hanrahan and Padraic Shanahan. They described manual exports from the lab system and HubSpot that take a couple of hours and go stale.
Customer view: Úna asked which package would suit them. Padraic raised security because the lab data is regulated, and Matteo said everything stays inside their own data warehouse.
Commercial: Matteo proposed Growth at £62k for the first year, including eight weeks of implementation and eight connectors. He offered up to forty users and promised to confirm the price in writing.
Watch: The CFO is engaged and the timeline fits their planning cycle, but the security questionnaire is the gate before a demo. The call does not show a budget owner's view of the price.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Matteo Ricci to send the call summary and security questionnaire to Úna Hanrahan and Padraic Shanahan.
- Matteo Ricci to confirm the Growth price in writing.
- Schedule a demo on Ballyvourney's own data once the questionnaire is done.
Risks
As at Fri 9 Oct 2026- Regulated lab data means the security questionnaire could slow or block the deal.
- The CFO asked about investment but gave no reaction to the £62,000 price on the call.
Opportunities
As at Fri 9 Oct 2026- Growth tier sale covering product, support and sales teams, with dashboards and quarterly reviews.
- Connectors for HubSpot, the lab system, accounting and Slack give a clear first implementation scope.
Transcript
Matteo RicciGood afternoon, Úna, Padraic. Thanks for taking the call. It's a beautiful day here in London; how are things in Limerick?
Úna HanrahanAll good. We're keen to learn what BG-Demo can do for us.- Matteo RicciPerfect. Just to set the timeline: we're doing discovery today to understand what you're trying to achieve and where the pain points are. If it looks promising, we'd run a demo on your own data, and we'd be looking at a decision early summer. Does that suit you?
Padraic ShanahanYes, that fits with our planning cycle.- Matteo RicciRight. So Ballyvourney sells laboratory-information software to food and dairy testing labs. Competitive market, I'd imagine.
- Úna HanrahanVery. We're selling to labs across the island, and they're getting more complex. Customers want to know more about their data: test results, turnaround times, compliance metrics. Right now our support and product team have to manually pull reports from the system and piece things together for sales conversations and customer success.
- Matteo RicciSo the data exists, it's just scattered.
- Padraic ShanahanExactly. We've got the lab system itself, we use HubSpot for sales and support, we've got accounting, and Slack for internal chat. No easy way to join the dots.
- Matteo RicciAnd when you need to respond to a customer or a prospect question like 'how fast are you processing tests for similar accounts', what happens?
- Úna HanrahanSomeone on our team logs into the lab system, exports data, comes back to HubSpot, does some manual matching. It can take a couple of hours, and the answer is always a bit stale by the time they've done it.
- Matteo RicciThe brain takes that from hours to seconds. You ask it a question in plain English...'which of our food-testing customers are waiting longest for results': and it pulls from your lab system, HubSpot, everything, and gives you the answer live.
- Padraic ShanahanAnd it's secure? Our lab data is regulated, we can't have it sitting on someone's servers.
- Matteo RicciEverything stays inside your own data warehouse. You control access, you control where it runs. We build and maintain the connectors.
- Úna HanrahanPerfect. So what package would suit us?
- Matteo RicciI'd suggest Growth. It's built for teams across your organisation: so your product team, your support team, your sales team can all use it. You get eight connectors, you get dashboards so you can build custom views of your data, and quarterly business reviews with our team. You're also looking at the brain improving as more of your teams use it.
- Padraic ShanahanAnd the investment?
- Matteo RicciFor Growth, it's £62,000 for the first year, all-in. That includes eight weeks of implementation, getting your connectors live, HubSpot, the lab system, accounting, Slack, whatever you prioritise, and then it's a renewable subscription. Let me confirm that in writing for you.
- Úna HanrahanGreat. And how many people on our team can use it?
- Matteo RicciUp to forty users under Growth. You also get a check-in with us every six months to make sure you're getting value.
- Padraic ShanahanOK. What's the next move?
- Matteo RicciI'll send you the summary of today and a security questionnaire. Once we've worked through that, we'll schedule a demo where we model your data and show you the brain working on real questions your team would ask. Sound good?
- Úna HanrahanSounds perfect. Cheers, Matteo.
- Matteo RicciThank you both. I'll get that over to you this week. Speak soon.