Kilmacud Recruitment / BG-Demo – Discovery
Callcompleted
Kilmacud Recruitment · 22 Apr 2025 14:00
Kilmacud Recruitment's Operations Manager loses half a day to each report and the Managing Director says the results are out of date. Lewis Kerr pitched Starter with four systems and a four-week implementation.
What was said
What this says
As at Fri 9 Oct 2026Kilmacud Recruitment's Operations Manager loses half a day to each report and the Managing Director says the results are out of date. Lewis Kerr pitched Starter with four systems and a four-week implementation.
What happened: Lewis Kerr ran discovery on 22 Apr 2025 with Róisín Kavanagh and Fergus Tierney. He pitched Starter over Salesforce, the call recorder and email, with a four-week implementation.
Customer view: Róisín described reports scattered across spreadsheets, the CRM and unused call recordings. Fergus said the reports are already out of date when delivered.
Commercial: Lewis quoted twenty-five thousand five hundred for implementation plus the first year of subscription. Renewal was described only as the subscription alone at a similar level, with no mention of a later price change.
Watch: Lewis aimed to close by mid-June. Fergus agreed if procurement is straightforward, so the Managing Director is the buying voice.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Lewis Kerr to send the proposal and contract template to Róisín Kavanagh and Fergus Tierney the same day.
- Lewis Kerr to reconnect the following week once they have read the documents.
Risks
As at Fri 9 Oct 2026- Renewal was described as a similar level without any mention that the subscription price may change at renewal.
- Closing by mid-June depends on procurement being straightforward, which the Managing Director only conditionally accepted.
Opportunities
As at Fri 9 Oct 2026- Starter on one team with four systems fits a clear pain: half a day per report and out-of-date numbers.
- Unused call recordings give a concrete value story for the brain.
Transcript
Lewis KerrHi Róisín, Fergus. Can you hear me okay?
Róisín KavanaghYep, you're clear. Thanks for the time this afternoon.
Fergus TierneyHi Lewis.- Lewis KerrThanks for making it work. So I know you're a recruitment firm in Dublin. Before I talk about BG-Demo, I'd love to understand your operation better. Róisín, what does your typical week look like?
- Róisín KavanaghSo we place contractors in technology and finance. Most of my time is in Salesforce tracking placements, contractor details, client records. But honestly the biggest drag is when Fergus needs a report: pipeline by month, conversion rates, anything like that. It all lives in different places. I've got spreadsheets, the CRM, call recordings we never really use, emails scattered everywhere. It takes me half a day to pull a simple report.
- Fergus TierneyAnd by the time she's done it's already out of date. We need to move faster than we do now.
- Lewis KerrRight. So Salesforce is your system of record. Are you recording calls at all?
- Róisín KavanaghWe are. Most client and contractor conversations get recorded. But we don't really do much with those recordings after the fact.
- Lewis KerrOkay. So here's the thing. What if you could ask a single question and get your answer instantly? Not Róisín digging through spreadsheets, but the brain answering you. We call it the brain: it sits on top of your Salesforce, your calls, your email. You ask it a question in plain language and it answers. To put a number on it, we'd wire you up to four systems. For Kilmacud that's Salesforce, the call recorder, email. The licence is called Starter. It's for one team, up to fifteen users, includes implementation.
- Róisín KavanaghHow long does implementation take?
- Lewis KerrFour weeks. We handle all the wiring. You give us access and we do the rest.
- Fergus TierneyAnd cost?
- Lewis KerrTwenty-five thousand five hundred. That's implementation and the first year of subscription, no VAT for you as an Irish business.
- Róisín KavanaghRight. And then what's renewal after that?
- Lewis KerrAfter year one, the subscription alone at a similar level. Implementation is a one-off cost. You own the brain from day one.
- Fergus TierneyTimeline for you to kick off if we signed?
- Lewis KerrI'd be ready to start the moment you sign. Once we've got the contract executed I'll need a couple of system details from you, then we kick off the following week.
- Róisín KavanaghAnd once it's live, who needs training?
- Lewis KerrEveryone who'll use it. We walk your team through how to ask questions, what the brain can do. It's plain language, no special syntax. It's pretty straightforward.
- Róisín KavanaghSounds manageable. What's next from your end?
- Lewis KerrI'll send you a proposal and our contract template today. Have a read through, flag any questions. Once you're happy, we'll move to execution. I'd like to have this closed by mid-June, is that realistic?
- Fergus TierneyShould be fine, if the procurement is straightforward.
- Lewis KerrI'll make sure it is. You'll have the docs within the hour. Let's connect next week once you've had a look, yeah?
- Róisín KavanaghThanks, Lewis. Speak soon.
- Lewis KerrCheers.