What was said
What this says
As at Fri 9 Oct 2026Giles and Annette reviewed the Starter proposal, asked about timeline, upkeep and security, and indicated they were ready to proceed. Tom promised the order form and MSA the same day.
What happened: On 2023-12-19 Tom Ashdown walked Giles Hammond and Annette Pocock through the proposal. Giles had a few questions on timeline, running costs of effort and who reviews security.
Customer view: Annette said the security answer reassured her and asked whether they were doing this. Giles replied that he thought so and asked what to sign.
Commercial: Next step is an order form and master service agreement, which Tom offered to walk through or leave to their solicitor. Annette said they wanted this in place early next year.
Watch: Tom suggested they could be live before the new year if signing came within a couple of weeks, which conflicts with the four-week Starter implementation he also quoted. The evidence does not show a signed order form.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the order form and MSA to Giles Hammond and Annette Pocock the same day.
- Complete the security checklist with the customer before signature.
Risks
As at Fri 9 Oct 2026- Tom suggested going live before the new year, which sits awkwardly with the four-week Starter implementation.
- No executed order form is shown, so the deal remains open until signed.
Opportunities
As at Fri 9 Oct 2026- Close the Starter order form and MSA under the customer's wish to be in place early next year.
Transcript
- Tom AshdownHi Giles, Annette. Good afternoon. Thanks for getting back to me.
- Annette PocockHi Tom. Yeah, we've had a think about this since our last call.
- Tom AshdownBrilliant. So I've sent over the proposal, have you both had a chance to look at it?
- Giles HammondI have. It looks good. A few questions though.
- Tom AshdownGo for it.
- Giles HammondThe implementation is four weeks, is that a fixed timeline?
- Tom AshdownUsually, yeah. It depends on how quickly you can get people available for training, but four weeks is standard for Starter.
- Giles HammondAnd after that, what's involved in keeping it running?
- Tom AshdownOnce you're live, it's pretty hands-off. We handle the data refresh nightly, and you've got six-monthly check-ins where we review usage and answer questions.
- Annette PocockSo the brain updates automatically?
- Tom AshdownEvery night. So your HubSpot data, email, everything's current by the morning.
- Giles HammondGood. And the security piece, who reviews that?
- Tom AshdownWe've got a standard checklist we go through with you before you sign. Given what you're doing, sensitive client data, we make sure it's all watertight.
- Annette PocockThat reassures me. So, are we doing this?
- Giles HammondI think so. What do we need to sign?
- Tom AshdownYou'll sign an order form and a master service agreement. Both are pretty standard. I can walk you through them or you can have your solicitor look, whatever you prefer.
- Giles HammondOkay. And when could we start?
- Tom AshdownOnce everything's signed, we'd kick off pretty quickly. Assuming that happens in the next couple of weeks, you could be live before the new year.
- Annette PocockThat's good. We'd like to get this in place early next year anyway.
- Tom AshdownPerfect. So I'll send over the order form and MSA. Have a look, ask any questions, and we'll go from there.
- Giles HammondWill do. Anything else we should know?
- Tom AshdownOnce you're onboarded, you get an admin for your Snowflake account, and we'll do a training session with you and Annette's team. Then it's just asking questions and seeing what you find.
- Annette PocockSounds good. Thanks, Tom.
- Tom AshdownCheers both. I'll get the docs over to you today. Speak soon.