Pershore Lane Recruitment / BG-Demo – Discovery
Callcompleted
Pershore Lane Recruitment · 7 Dec 2022 14:30
Tracy Bullock and Mervyn Hales described manual pipeline checking and missed follow-ups. Nell Ashcombe pitched Starter at £26k all in and agreed a demo in early January. No decision was made.
What was said
What this says
As at Fri 9 Oct 2026Tracy Bullock and Mervyn Hales described manual pipeline checking and missed follow-ups. Nell Ashcombe pitched Starter at £26k all in and agreed a demo in early January. No decision was made.
What happened: Nell Ashcombe ran discovery with Pershore Lane Recruitment's Operations Manager and Managing Director. They check the ATS by hand several times a day.
Customer view: Mervyn said "And we're missing things." Tracy called the price "reasonable" and asked when work could start.
Commercial: Four or five users would benefit, so Starter's 15-user limit leaves ample headroom. The quoted £26k covers implementation and the first year.
Watch: Nothing was signed. The demo on their ATS depends on the technical questionnaire being returned, and the evidence does not show their ATS or whether it can be connected.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Nell Ashcombe to send the Starter one-pager and ATS technical questionnaire this week.
- Nell Ashcombe to schedule a demo on their ATS data in early January.
Risks
As at Fri 9 Oct 2026- No order form or decision yet; the next step is only a demo.
- The demo depends on the ATS technical questionnaire being returned.
Opportunities
As at Fri 9 Oct 2026- Starter implementation and first-year subscription for four or five users.
- Missed candidate and client follow-ups give a clear value case.
Transcript
Nell AshcombeHi Tracy, hi Mervyn. How are you both?
Tracy BullockGood, thanks. We're excited to hear what you've got.
Mervyn HalesYeah, we've been trying to figure out our candidate pipeline better.- Nell AshcombeTell me what a normal week looks like for you.
- Tracy BullockSo we're managing candidates in our ATS, emails are everywhere, calls with clients are in recordings if we're using the recorder. Mervyn and I need to know: which candidates are in final-stage conversations, which clients are waiting on feedback, what's the pipeline. Right now we're manually checking the ATS a few times a day and asking each other.
- Mervyn HalesAnd we're missing things. We'll have a candidate who interviews with three clients and we don't know they've already got an offer from the first one. Or a client's been waiting two weeks for feedback and we've forgotten.
- Nell AshcombeHow many people would benefit from seeing that pipeline clearly?
- Tracy BullockReally, it's maybe four or five of us. Me, Mervyn, and a few of the consultants who manage placements.
- Nell AshcombeWe built something called the brain: it connects your ATS, emails, call recordings, everything. You ask it a question in plain English...'Which candidates are in final stages?', and it answers. No manual checking, everything up to date.
- Mervyn HalesThat sounds useful. What's involved?
- Nell AshcombeImplementation is four weeks. You give us access to your systems and one or two named people, sounds like Tracy, and we build and test it with you. After that, annual subscription, unlimited questions, search, simple reports if you want.
- Tracy BullockHow many people can use it?
- Nell AshcombeYou're Starter tier, up to fifteen users. For a team your size, that's plenty.
- Mervyn HalesWhat does it cost?
- Nell Ashcombe£25,500 all in. That's implementation and the first year. Then it renews annually. For a team spending time on manual checks every day, it tends to pay for itself pretty quickly.
- Tracy BullockThat's reasonable. If we wanted to do this, when could you start?
- Nell AshcombeOnce we've signed an order form, we'd kick off in early January, you'd be live by early March.
- Mervyn HalesAnd we can ask it anything?
- Nell AshcombeBasically anything about your candidates, placements, client interactions: anything in your ATS, email or calls. You learn pretty quickly what's useful.
- Tracy BullockOK. What's next?
- Nell AshcombeI'd like to come back with a demo. I'll connect to your ATS and show you the brain working on your actual data. Much clearer than me talking. Can you both do early January?
- Tracy BullockYeah, we can make that work.
- Nell AshcombeBrilliant. I'll send you a one-pager on Starter and a short technical questionnaire for whoever manages your ATS. Once I've got answers, I can set up the demo with realistic data.
- Mervyn HalesSounds good.
- Nell AshcombeGreat. I'll get that to you this week and we'll schedule the demo. Cheers.