B-Brain
Tom Ashdown

Stainmore Haulage / BB-Demo – Demo

Callcompleted

Stainmore Haulage logo Stainmore Haulage · 2023-09-25 09:45

Demo to Shirley Bowman, Traffic Office Manager, on 25 Sep 2023. She saw hours saved on reconciliation and wanted dashboards for the bosses. Roadway, her dispatcher, is not yet a supported connector. A Starter proposal was promised.

What was said

What this says

Current to 13 Oct 26

Demo to Shirley Bowman, Traffic Office Manager, on 25 Sep 2023. She saw hours saved on reconciliation and wanted dashboards for the bosses. Roadway, her dispatcher, is not yet a supported connector. A Starter proposal was promised.

What happened: Tom Ashdown and Tobias Renwick demoed the chat interface to Shirley Bowman. Tobias showed overdue-job and contact queries running over Xero and Outlook data.

Customer view: Shirley said it would save hours a week and that dashboards would be good to show the bosses. She did not say who else would decide, and no buying committee member was on the call.

Commercial: Tom committed to a Starter proposal with fifteen users, four connectors and the four-week implementation. Dashboards were raised but parked for a later call.

Watch: Roadway, the dispatcher, is not supported today. Tom owes Shirley a note on it, and the Starter connector limit of four matters if CSV or API routes are needed.

AI · claude-sonnet-5-5 · 13 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter demo, Roadway gap
Importance
neutral
Sentiment
positive
Voice
user

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to check Roadway export options and send Shirley a note by the following week.
  • Tom Ashdown to send the Starter proposal and book a follow-up call.

Risks

Current to 9 Oct 26
  • Roadway, the customer's dispatcher, is not a supported connector yet.
  • Only a user-level contact was on the call, so the budget holder is unknown.
  • Extra connectors for Roadway could press on the Starter limit of four.

Opportunities

Current to 9 Oct 26
  • Starter subscription with the four-week implementation.
  • Dashboards for management as a later upgrade conversation toward Growth.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Morning Shirley, how are you? How's the week been?
  2. Shirley Bowman
    Shirley Bowman None
    Morning Tom. Busy, end of month always is. Lots of reconciliation to do.
  3. Tom Ashdown
    Tom Ashdown None
    Yeah, which is actually what we're here to help with today. I've got Tobias, our CTO, and he's going to walk you through the brain, the AI layer that sits over all your data. You'll be able to ask it questions instead of manually pulling things from your dispatcher, accounts, calls, everything.
  4. Shirley Bowman
    Shirley Bowman None
    Right. So it's like a search thing, but smarter?
  5. Tobias Renwick
    Tobias Renwick None
    More than that. It understands context. You can ask in plain English...'which drivers said they'd be back Wednesday', and it'll find the exact calls. All your data lives in your own Snowflake account. You own it entirely. We just build the query layer on top.
  6. Shirley Bowman
    Shirley Bowman None
    Okay. What data are we talking about?
  7. Tobias Renwick
    Tobias Renwick None
    Your CRM, call recordings, emails, your accounting system, Xero, is it? and anything that connects to Snowflake. We index all of it and make it searchable.
  8. Tom Ashdown
    Tom Ashdown None
    The implementation is about four weeks. We handle the whole thing: getting your systems talking to us, mapping fields, running your first refresh. By the end you've got something live and we hand it over.
  9. Shirley Bowman
    Shirley Bowman None
    And then who maintains it? Is it something I'm managing?
  10. Tobias Renwick
    Tobias Renwick None
    Your systems administrator updates connector credentials if passwords change. That's it. The refresh runs every night automatically. If something breaks, we've got support on it.
  11. Tom Ashdown
    Tom Ashdown None
    Let me get Tobias to show you the interface now. Tobias?
  12. Tobias Renwick
    Tobias Renwick None
    Sharing my screen. This is the chat interface. I'm asking: 'Which customers have been contacted this week?' There we go, twenty-three results. Each linked back to the call, the email, the CRM record. Click through and you see what was said, what was promised.
  13. Shirley Bowman
    Shirley Bowman None
    Right. So I don't have to dig through Outlook?
  14. Tobias Renwick
    Tobias Renwick None
    Exactly. No hunting. I'm asking something harder now. 'Show me jobs that are overdue and haven't been paid yet.' Pulling from the job tracker and the payment system. Seventeen matches. Click into one and you see job details, last contact, invoice status, and there's the call transcript.
  15. Shirley Bowman
    Shirley Bowman None
    That would actually save us hours a week.
  16. Tobias Renwick
    Tobias Renwick None
    That's the value. Most teams reconcile manually, comparing spreadsheets against systems. Here you just ask and the answer is current.
  17. Shirley Bowman
    Shirley Bowman None
    Can you change the questions? Or are they fixed?
  18. Tobias Renwick
    Tobias Renwick None
    You write whatever you want. Plain English. We give templates for inspiration, but it's truly queryable.
  19. Tom Ashdown
    Tom Ashdown None
    And if you wanted dashboards: a real-time view of which jobs are running late, vehicles out, cash collected, we can build those too.
  20. Shirley Bowman
    Shirley Bowman None
    That would be good to show the bosses.
  21. Tobias Renwick
    Tobias Renwick None
    We can go into that in detail next time. For now, any questions?
  22. Shirley Bowman
    Shirley Bowman None
    Just the systems we use. You mentioned Xero, but we've also got a dispatcher called Roadway and Outlook. Can you work with all of those?
  23. Tobias Renwick
    Tobias Renwick None
    Xero and Outlook, definitely. Roadway, let me check. No, not yet. But if it exports data, we usually find a way in. Could be a CSV refresh or an API. Tom, shall we look at that?
  24. Tom Ashdown
    Tom Ashdown None
    Leave that with me. I'll dig into Roadway this week, have a chat with our team, and send you a note by next week.
  25. Shirley Bowman
    Shirley Bowman None
    Okay. So if we go ahead, how quickly could you start?
  26. Tom Ashdown
    Tom Ashdown None
    As soon as you're signed. Which brings me to the next step, I'll put a proposal together for the Starter plan. Fifteen users, four connectors, and the four-week implementation. I'll send it this week and we can do another call next week. Sound good?
  27. Shirley Bowman
    Shirley Bowman None
    Yeah, that sounds good.
  28. Tom Ashdown
    Tom Ashdown None
    Brilliant. I'll get that out today and we'll get something in the diary. Cheers, Shirley.
  29. Shirley Bowman
    Shirley Bowman None
    Thanks, Tom. Thanks, Tobias.
  30. Tobias Renwick
    Tobias Renwick None
    Thank you. Best, Tobias.

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