What was said
What this says
As at Fri 9 Oct 2026Demo of the brain to Els Van Damme and Jens Maes on 7 Jan 2026. Both reacted well. Matteo Ricci quoted Starter at £22k a year plus £6,000 implementation and aimed for signing by mid-February.
What happened: Hannah Lowe demonstrated the brain on sample accountancy data, covering cross-system questions, client search and nightly refresh. Matteo then quoted Starter and agreed to send a proposal.
Customer view: Els said they were impressed and called the price fair. Jens asked practical questions about data quality, refresh timing and customising dashboards.
Commercial: Starter was quoted at £22k a year plus £6,000 implementation, with 15 users and 4 connectors, over about four weeks. Matteo wanted signing by mid-February.
Watch: Els asked about same-day updates and was told Starter refreshes nightly. Jens asked about customising dashboards and was told BG-Demo builds them on Starter.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Matteo Ricci to send the proposal to Els Van Damme the day after the call.
- Aim to agree signing by mid-February so implementation can start.
Risks
As at Fri 9 Oct 2026- Els asked about urgent same-day updates, and Starter refreshes nightly, so expectations on freshness need managing.
- Jens asked about customising dashboards, and on Starter BG-Demo builds them, so he may expect more self-service.
Opportunities
As at Fri 9 Oct 2026- Starter sale at £22,000 a year plus £6,000 implementation, with signing targeted for mid-February.
- Extra users or connectors could be added later, as Matteo mentioned on the call.
Transcript
- Matteo RicciEls, Jens, thanks for joining. I've got Hannah with me today, she's our Solutions Engineer and will walk you through the product. Hannah, over to you.
- Hannah LoweHi both. What I'm going to show you today is the brain working on data similar to yours: accountancy client information, queries, fees, deadlines. This isn't your real data, but it'll give you a good sense of what you'd actually see once we're live. Sound OK?
- Els Van DammeYeah, that's helpful.
- Hannah LoweSo here's the main interface. You log in and you see a dashboard showing your recent clients, any outstanding queries, deadlines coming up. From here, you can search for a specific client, or you can ask the brain a question. Let me show you. I'm going to ask 'show me clients with overdue fees'.
- Jens MaesAnd that's pulling from multiple systems?
- Hannah LoweYes. In your case, it would pull from your CRM, your accounting system, and any emails you've tagged. But you only ask one question. No jumping between systems.
- Els Van DammeHow quickly does that come back?
- Hannah LoweLess than a second. You ask and you get the result. Let me show you another example. This time I'm searching for a specific client. I'll just type the name and the brain shows me everything about them: their account status, outstanding work, recent communications, the lot.
- Jens MaesAnd if the data is wrong in one of our systems? Does the brain show that?
- Hannah LoweYes. The brain shows what's in your systems. So if your CRM says something different from the accounting system, you'll see both. It's actually quite useful because it highlights gaps in your data.
- Matteo RicciCan I jump in on the technical side? Jens, one thing you might be wondering is how we connect to your systems. We'll need a service account with read access to your CRM and accounting software. Nothing gets written, nothing leaves your Snowflake. Everything stays inside your own environment.
- Jens MaesThat's good to hear. How often does the data refresh?
- Hannah LoweEvery night. The refresh completes by 07:00 your time on business days. So any changes from the previous day: new clients, updated fees, closed queries, they're all there by morning.
- Els Van DammeAnd what if something's urgent and we need data updated during the day?
- Hannah LoweWith Starter, the refresh is nightly. But you can always ask the brain to pull fresh data from a specific system if you need to, it just takes a moment.
- Jens MaesGot it. And you mentioned dashboards earlier. Can we customise those?
- Hannah LoweWith Starter, we build the dashboards for you based on your needs. We set up some common ones for client summaries, fee tracking, deadline views. But if you want something different, you just ask and we can build it.
- Matteo RicciThat's where the CSM comes in. Once you're live, your CSM reviews usage every quarter and we talk about what's working and what you might need. But for now, shall we talk about next steps?
- Els Van DammeYeah, I think we're impressed. What happens now?
- Matteo RicciI'll send you a proposal. It'll outline the pricing, 22000 a year for the subscription, plus 6000 for implementation, and the timeline. We'd be looking at about four weeks to get you live. If you're happy with that, you sign the order form and we get started.
- Jens MaesAnd that 22000, what does that include?
- Matteo RicciThat's Starter tier. You get up to 15 users, 4 connectors to your systems, the dashboard and search interface, nightly data refresh, and six-monthly check-ins with your CSM. If you need more users or connectors later, we can add those.
- Els Van DammeThat sounds fair. When can we see the proposal?
- Matteo RicciI'll send it over tomorrow. Have a look and let me know if you have questions. We'd want to move to signing by mid-February so we can get you live not long after.
- Jens MaesThat works for us.
- Matteo RicciBrilliant. I'll be in touch tomorrow with the proposal. Thanks both.