B-Brain
Priya Raman

Thackwray Logistics / BB-Demo – Negotiation

Callcompleted

Thackwray Logistics logo Thackwray Logistics · 2025-03-05 15:00

Scope is agreed; Steven Holroyd asked for a lower price and was refused. Owen Tallis offered quarterly billing instead, and Steven says he can sign by 21 Mar 2025 if the order form carries the schedule.

What was said

What this says

Current to 13 Oct 26

Scope is agreed; Steven Holroyd asked for a lower price and was refused. Owen Tallis offered quarterly billing instead, and Steven says he can sign by 21 Mar 2025 if the order form carries the schedule.

What happened: Owen Tallis joined Priya Raman. Steven said scope is settled and his only open points are money and invoicing. Owen held the £56k all-in figure and would not discount twice.

Customer view: Steven tried once more on price, then accepted. Lindsey Ward, the credit controller, wants named invoice contacts, a purchase order reference and no surprise invoices.

Commercial: Owen offered equal quarterly instalments written into the order form, with thirty-day terms and an implementation invoice at build start. Renewal notice is ninety days ahead, and nothing rolls over silently.

Watch: Signing depends on the order form carrying the quarterly schedule, named contact and reference. The call is dated before 21 Mar 2025, so the outcome is not shown here.

AI · claude-sonnet-5-5 · 13 Oct 2026

Themes

Current to 9 Oct 26
Theme
Billing terms, price hold
Importance
renewal
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Priya Raman sends the order form with the quarterly schedule by the end of the week.
  • Lindsey Ward supplies the purchase order reference and finance contact to Priya.
  • Steven and Lindsey review the order form early the following week, aiming to sign on or before 21 Mar 2025.

Risks

Current to 9 Oct 26
  • Signing depends on the order form carrying the quarterly schedule, named finance contact and purchase order reference.
  • Steven still wanted a lower price and may revisit it at renewal, where he expects usage and value evidence.

Opportunities

Current to 9 Oct 26
  • Quarterly billing on request met the customer's cash concern without moving the price.
  • The 90-day renewal notice with usage and value gives Amara Obi a structured renewal conversation.

Transcript

  1. Priya Raman
    Priya Raman None
    Hi both, can you hear us? We've got Owen with me this time.
  2. Steven Holroyd
    Steven Holroyd None
    Hear you fine. Afternoon. Lindsey's with me, she looks after our credit control.
  3. Lindsey Ward
    Lindsey Ward None
    Hello, afternoon. Sorry, I'm on a different laptop today so bear with me if the sound drops.
  4. Owen Tallis
    Owen Tallis None
    No problem. Thanks for making the time, both. Priya's told me where we've got to, so I'll keep it tight. Where do we stand against the date? We're aiming at Friday 21 March 2025. What's the next dated step from your side?
  5. Steven Holroyd
    Steven Holroyd None
    Straight in, I like it. Next step is I'm happy with the scope, Kelly's happy with the scope, I've got no features questions. What I've got is the money and how it's invoiced.
  6. Owen Tallis
    Owen Tallis None
    Good. Then let's do that. Priya, remind us of the figure.
  7. Priya Raman
    Priya Raman None
    It's £56,000 all-in for the Growth tier, implementation included. That's the total for the deal, with the one-off and the subscription shown separately on the order form, as Steven asked last time.
  8. Steven Holroyd
    Steven Holroyd None
    Aye. And I'll be honest, I'd like it lower. Not because it's wrong, because I'm asked to ask.
  9. Owen Tallis
    Owen Tallis None
    Understood, and I'd rather you were upfront. Here's where I am. We've already worked the price for this deal. I don't discount twice, and I won't take the first-year number down further on this one. What I can look at is how it's billed, which might help more than a few pounds off.
  10. Steven Holroyd
    Steven Holroyd None
    Go on.
  11. Owen Tallis
    Owen Tallis None
    Subscription is normally annual in advance. If you'd prefer, we can do it quarterly, on request. The implementation is separate, invoiced at the start of the build. Thirty-day terms on everything.
  12. Lindsey Ward
    Lindsey Ward None
    Can I ask a few things on that? Quarterly is better for us on cash, but I need to know exactly what lands and when. Is it the same amount each quarter?
  13. Owen Tallis
    Owen Tallis None
    Equal instalments across the year, yes. And I'd put the schedule into the order form itself so nobody's guessing. No surprise invoices.
  14. Steven Holroyd
    Steven Holroyd None
    That last bit matters. I don't pay an invoice I haven't been warned about. Lindsey, that's the rule.
  15. Lindsey Ward
    Lindsey Ward None
    That is the rule, yes. So, practical points. Who do the invoices come from, and who do they go to? If it lands in a general mailbox, it gets lost, and then I'm chasing you for a copy.
  16. Priya Raman
    Priya Raman None
    Good one. If you give me a named contact in your finance team, I'll put that on the order form. Invoices go to that person and to you, Lindsey, and I'll ask our finance team to send a heads-up a few days before each one.
  17. Lindsey Ward
    Lindsey Ward None
    That would suit. Does the order form carry our purchase order reference, or do we add it after?
  18. Owen Tallis
    Owen Tallis None
    If you can give us the reference before signature, it goes on the form and on every invoice. If it comes later, we add it and reissue, no charge. But easier if it's there from the start.
  19. Lindsey Ward
    Lindsey Ward None
    I'll chase for it this week. Right, and if something is queried on an invoice, does the clock stop?
  20. Owen Tallis
    Owen Tallis None
    Tell us it's queried and we'll hold it while we look. Priya will be your first call, and Amara Obi, our CSM, once you're live.
  21. Steven Holroyd
    Steven Holroyd None
    Fine. Now the other thing. I told Priya I don't renew on autopilot. What are we signing up for at the end of the first term?
  22. Owen Tallis
    Owen Tallis None
    The contract runs for the term on the order form. Amara gives you notice ninety days before the renewal date with the usage and what it's been worth, and we have that conversation then. Nothing rolls over silently. I'd rather you stayed because it's useful.
  23. Steven Holroyd
    Steven Holroyd None
    Good. Put it in writing.
  24. Priya Raman
    Priya Raman None
    It's already in the master agreement, Steven, but I'll make sure the order form points to it so you can see it without hunting.
  25. Steven Holroyd
    Steven Holroyd None
    Mm. And the measures Kelly and I talked about with Priya, they're in there?
  26. Priya Raman
    Priya Raman None
    They're in the plan, yes. Questions asked by the client managers, reviews prepared from it, returns tickets caught earlier, and the prep time Kelly's going to baseline. We look at them together after the first quarter.
  27. Steven Holroyd
    Steven Holroyd None
    Right. Then I think we're nearly there. Owen, you're sure you can't move the number?
  28. Owen Tallis
    Owen Tallis None
    I'm sure on this one, Steven. The thing I've given you is the billing, and the schedule in writing. If I started moving the number as well, I'd be doing exactly what I said I wouldn't. Let's not discount twice. But I'll say this: the figure is fair for what's in the scope.
  29. Steven Holroyd
    Steven Holroyd None
    Yorkshire answer would be to try once more, so I have. Fine. If the order form has the quarterly schedule, the named contact and the reference on it, I can sign by the date.
  30. Owen Tallis
    Owen Tallis None
    Then that's the next dated step. Priya sends the order form by the end of this week with the schedule in it. You and Lindsey review it early next week, and we're signing on or before 21 March 2025. Is that fair?
  31. Lindsey Ward
    Lindsey Ward None
    That's fair. I'll get the purchase order reference and the finance contact to Priya as soon as I have them.
  32. Steven Holroyd
    Steven Holroyd None
    Aye, fine. Keep Kelly in the loop, she's been champing at the bit.
  33. Priya Raman
    Priya Raman None
    Will do. Thanks, both, that was really productive. Best of luck with the rest of the afternoon.
  34. Owen Tallis
    Owen Tallis None
    Thanks all. Speak soon.

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