What was said
What this says
As at Fri 9 Oct 2026Erin Milburn, Operations Director, questioned connectors, timeline, price lock and cancellation on the Starter proposal, then said she was ready to move forward. Her finance director may want a call.
What happened: Erin Milburn, Operations Director, took Tom Ashdown through the Starter proposal on 17 Jul 2023. She asked about the four connectors, the four-week implementation, Snowflake setup, price and cancellation.
Customer view: She closed by saying she was ready to move forward. Her finance director is not yet involved and may want a call once he has seen the order form.
Commercial: Tom said the price holds for the first year but may change at renewal, with notice. Support was quoted as four business hours on Starter.
Watch: Erin asked what happens if it does not work out. The evidence does not show whether the order form was sent or signed.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send Erin the order form, commercial side only.
- Tom to offer the finance director a call once he has seen the order form.
Risks
As at Fri 9 Oct 2026- The price may change at renewal under the price adjustment terms, which Erin raised before signing.
- The finance director has not yet been engaged and could reopen price or terms.
Opportunities
As at Fri 9 Oct 2026- All four connectors give the most value and use the Starter connector limit in full.
- A clean first year on Starter sets up the first renewal conversation.
Transcript
- Tom AshdownHi, Erin. How's the week going?
- Erin MilburnHi, Tom. Good. I've had a read through the proposal you sent. Got a few questions.
- Tom AshdownNo drama. Fire away.
- Erin MilburnSo the four connectors, CRM, project software, email, Slack. Do we have to start with all four?
- Tom AshdownNot if you don't want to. You can start with three and add the fourth later. But honestly, with Slack being where your client chat happens, I'd say all four gets you the most value.
- Erin MilburnFair enough. What about the implementation timeline, four weeks, that assumes we've got bandwidth?
- Tom AshdownYeah, so twice a week we get you in for an hour. Usually you just need to answer questions, maybe test some queries. It's not heavy on your side.
- Erin MilburnAnd you'll handle the Snowflake setup?
- Tom AshdownAll of it. We set up Snowflake, load the connectors, test the data. You just need to give us the credentials for each system. Safely handed over, all encrypted.
- Erin MilburnOK. The price, is that locked in?
- Tom AshdownOnce you sign the order form, yes. That's your price for the first year. At renewal it could change, we have price adjustments in our terms, but you'll get notice.
- Erin MilburnAnd the implementation is separate?
- Tom AshdownIt's included in the total for the first year. After that you're just paying the subscription when you renew.
- Erin MilburnWhat if it doesn't work out? Can we cancel?
- Tom AshdownYou're on a one-year term, so after that you can cancel. If something's actually broken on our side, we'd sort it. But I'm pretty confident you'll see value quickly.
- Erin MilburnThe support you mentioned, four business hours for issues?
- Tom AshdownThat's on Starter, yeah. Most things move faster. And you've got access to us during implementation.
- Erin MilburnI think we're ready to move forward. What's the next step?
- Tom AshdownBrilliant. I'll send you the order form, just the commercial side. You have a final read, get sign-off from your finance person, sign and send it back. Then we kick off the implementation.
- Erin MilburnHow long do you typically see in legal review?
- Tom AshdownMost customers, a week or two. If your legal team wants to change something, they just let me know and we'll sort it.
- Erin MilburnOK. I think my finance director will want a quick call, is that something you could do?
- Tom AshdownAbsolutely. Once you've seen the order form, if he wants to chat, I'm free whenever.
- Erin MilburnGreat. Thanks, Tom.
- Tom AshdownCheers, Erin. I'll get that order form over today. Speak soon.