B-Glass
Nell Ashcombe

Ouseburn Media / BG-Demo – Demo

Callcompleted

Ouseburn Media logo Ouseburn Media · 14 Jun 2023 14:30

Tobias Renwick demoed the brain on Ouseburn Media's CRM, project, email and Slack data. Erin Milburn found it very useful and asked about growth. Nell Ashcombe repeated the first-year price and promised a proposal.

What was said

What this says

As at Fri 9 Oct 2026

Tobias Renwick demoed the brain on Ouseburn Media's CRM, project, email and Slack data. Erin Milburn found it very useful and asked about growth. Nell Ashcombe repeated the first-year price and promised a proposal.

What happened: On 14 Jun 2023 Tobias Renwick showed home page summaries, search and chat on Ouseburn Media's loaded data. Erin Milburn called the search result very useful.

Customer view: Erin asked how data stays fresh and what happens if they switch CRM. She was told nightly refresh by seven in the morning and a connector update of a couple of hours.

Commercial: Erin asked what happens if the team grows. Nell Ashcombe offered extra users on Starter or a move to Growth, and confirmed twenty-five thousand five hundred pounds for the first year including implementation.

Watch: Nell quoted Growth at fifty thousand a year, while the v1 list price for Growth was £44k. The call does not show why the figures differ.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Demo and growth options
Importance
upsell
Sentiment
positive
Voice
champion

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Nell Ashcombe to send Erin a proposal covering the four connectors, timeline and pricing.
  • Erin to review the proposal with her team and finance colleagues before signing an order form.

Risks

As at Fri 9 Oct 2026
  • The Growth price quoted on the call differs from the v1 list price, which could cause confusion at proposal.
  • Finance reviewers were not on the call, so the commercial sign-off route is not shown.

Opportunities

As at Fri 9 Oct 2026
  • Erin asked about growing the team, so Growth with dashboards and quarterly reviews is a live option.
  • Additional users on Starter are an alternative if the team grows modestly.

Transcript

  1. Nell Ashcombe
    Nell Ashcombe
    Afternoon, Erin. Good to see you again. How have things been?
  2. Erin Milburn
    Erin Milburn
    Good, yes. Keen to see the brain working on our data.
  3. Nell Ashcombe
    Nell Ashcombe
    Brilliant. We've loaded your CRM, project software, email and Slack. Tobias is going to walk through what the brain can do on your actual records. Then we'll talk about next steps.
  4. Tobias Renwick
    Tobias Renwick
    Right, let me share the screen. So the brain is inside your Snowflake. Everything is connected. What you're looking at is the home page, a place to see summaries of your biggest clients.
  5. Tobias Renwick
    Tobias Renwick
    This client here: you can see all their projects, their revenue, recent Slack conversations, email history. All in one place. No toggling between systems.
  6. Erin Milburn
    Erin Milburn
    Can I filter this? Say, just active projects?
  7. Tobias Renwick
    Tobias Renwick
    Yes. Any way you want. You set the filters once and the brain saves them.
  8. Nell Ashcombe
    Nell Ashcombe
    This is the big win for you, Erin. When a client calls with a problem, you've got the full context instantly.
  9. Tobias Renwick
    Tobias Renwick
    Now let me show search. You type a question...'Which of our clients have active projects but no recent contact?'
  10. Tobias Renwick
    Tobias Renwick
    The brain goes through your CRM and project data and finds three. Then it shows you the last email and Slack message for each one. You can reach out before they forget you exist.
  11. Erin Milburn
    Erin Milburn
    That's, yeah. That's very useful. What about the chat feature you mentioned?
  12. Tobias Renwick
    Tobias Renwick
    Let me show you. I'll ask the brain something. 'Tell me about this client's engagement over the last six months.'
  13. Tobias Renwick
    Tobias Renwick
    Instead of a table, you get a summary. They signed in March, had two projects, revenue coming in. They've been quiet for two weeks. The caveats, the bits that matter.
  14. Nell Ashcombe
    Nell Ashcombe
    That's the thing, it's not just numbers. It's understanding.
  15. Erin Milburn
    Erin Milburn
    How does the data stay fresh?
  16. Tobias Renwick
    Tobias Renwick
    The brain refreshes every night. Your latest CRM updates, emails, Slack messages, all there by seven in the morning.
  17. Erin Milburn
    Erin Milburn
    And if the systems change, say, we switch CRM, what happens?
  18. Tobias Renwick
    Tobias Renwick
    We update the connector. Usually a couple of hours of work. You're back online.
  19. Nell Ashcombe
    Nell Ashcombe
    Now, you asked about users. Starter covers fifteen. That's you, your senior team, whoever manages client relationships.
  20. Erin Milburn
    Erin Milburn
    What if we grow? Add more people?
  21. Nell Ashcombe
    Nell Ashcombe
    Easy. You either add users to Starter or you move to Growth. Growth is fifty thousand a year, adds dashboards and quarterly reviews with us.
  22. Erin Milburn
    Erin Milburn
    So Starter is the twenty-five and a half we discussed?
  23. Nell Ashcombe
    Nell Ashcombe
    Twenty-five thousand five hundred total first year, including implementation. Then you renew the subscription in year two.
  24. Erin Milburn
    Erin Milburn
    What happens now?
  25. Nell Ashcombe
    Nell Ashcombe
    I'll send you a proposal with exactly this scope: the four connectors, the timeline, the pricing. You review with your team, your finance people. If it looks right, you sign an order form and we kick off immediately.
  26. Nell Ashcombe
    Nell Ashcombe
    Implementation is four weeks. You're in touch with us twice a week. By the end you're live and your team is using the brain daily.
  27. Erin Milburn
    Erin Milburn
    Timeline to signature?
  28. Nell Ashcombe
    Nell Ashcombe
    I'll send the proposal this week. You take a week to review, check with your team. Sign whenever you're ready. Then we start immediately.
  29. Erin Milburn
    Erin Milburn
    Brilliant. I'm really excited about this.
  30. Nell Ashcombe
    Nell Ashcombe
    So am I. Let me get that proposal to you. Speak soon.

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

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