B-Glass
Nell Ashcombe

Hensall Grange Care / BG-Demo – Demo

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Hensall Grange Care logo Hensall Grange Care · 19 Apr 2023 10:00

Demo to Wendy Skelton on 19 Apr 2023 using Hensall Grange Care's own CRM and call data. She was positive and wants to match admissions to invoices. A proposal follows, and her director and IT must review it.

What was said

What this says

As at Fri 9 Oct 2026

Demo to Wendy Skelton on 19 Apr 2023 using Hensall Grange Care's own CRM and call data. She was positive and wants to match admissions to invoices. A proposal follows, and her director and IT must review it.

What happened: Nell Ashcombe and Tobias Renwick ran a demo for Wendy Skelton on 19 Apr 2023, using Hensall Grange Care's own CRM and call data. Wendy asked about connectors, users, price and support.

Customer view: Wendy found the pages very clean and said the demo was really promising. Her use case is matching admissions to invoices, so the accounting system would be the fourth connector.

Commercial: Starter was quoted at twenty-five thousand five hundred pounds for the first year including implementation, with fifteen users and four connectors. Nell promised a proposal around the middle of the following week.

Watch: Wendy needs her director and IT to review the proposal, and neither was on the call. The evidence does not show who the director is.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Starter demo, admissions data
Importance
neutral
Sentiment
positive
Voice
champion

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Nell Ashcombe sends the proposal covering pricing, scope, timeline and four connectors.
  • Wendy Skelton reviews it with finance, IT and her director, and asks for a call if they want one.

Risks

As at Fri 9 Oct 2026
  • Sign-off sits with Wendy's director, finance and IT, none of whom joined the demo.
  • Starter's four-connector limit is used up by CRM, calls, emails and accounting, leaving no room for another source.

Opportunities

As at Fri 9 Oct 2026
  • Starter subscription with an accounting connector so admissions can be matched to invoices.
  • Extra users or connectors later if the operations team and regional managers outgrow Starter.

Transcript

  1. Nell Ashcombe
    Nell Ashcombe
    Morning, Wendy. Good to see you. How are you?
  2. Wendy Skelton
    Wendy Skelton
    Morning, Nell, Tobias. Doing well, yes. Ready to see what the brain can do.
  3. Nell Ashcombe
    Nell Ashcombe
    Brilliant. We've loaded your CRM and call data, so you'll see it on your actual records. Tobias will drive the screen and I'll talk through what this means for your operations team.
  4. Tobias Renwick
    Tobias Renwick
    Right, let me share the screen. So the brain sits inside your Snowflake, your data stays in your account, nothing leaves. From here you can ask questions across your CRM, calls, emails without moving between systems.
  5. Tobias Renwick
    Tobias Renwick
    Here's a page showing your admissions by source, filterable by date and outcome. No SQL, no code. You pick the fields you want and the brain renders it.
  6. Wendy Skelton
    Wendy Skelton
    That's very clean. It's pulling from the CRM?
  7. Tobias Renwick
    Tobias Renwick
    From your CRM, yes. Also the calls and emails, so you've got the full context behind each admission.
  8. Nell Ashcombe
    Nell Ashcombe
    That's the thing, Wendy, you're not reconciling three systems to understand one admission. Everything in one place.
  9. Wendy Skelton
    Wendy Skelton
    You said four connectors on Starter?
  10. Nell Ashcombe
    Nell Ashcombe
    That's the limit, yes. So CRM, calls, emails, and one more. What would that be, your accounting system?
  11. Wendy Skelton
    Wendy Skelton
    Exactly. We'd want to match admissions to invoices.
  12. Tobias Renwick
    Tobias Renwick
    Standard. We can connect that. Let me show the search, this is where it gets interesting.
  13. Tobias Renwick
    Tobias Renwick
    I'll type a question. 'Show me admissions without a phone number recorded.' The brain searches your CRM and emails and comes back with results in two seconds.
  14. Wendy Skelton
    Wendy Skelton
    How does it know where to look?
  15. Tobias Renwick
    Tobias Renwick
    You map the connectors once during setup. After that it just knows.
  16. Nell Ashcombe
    Nell Ashcombe
    First month is about bedding in the connectors and your team learning the patterns. After that, you'll see people asking their own questions instead of waiting for someone in the office to pull the data.
  17. Wendy Skelton
    Wendy Skelton
    How many users are we talking?
  18. Nell Ashcombe
    Nell Ashcombe
    Starter is fifteen users. Your operations team, a couple of regional managers.
  19. Wendy Skelton
    Wendy Skelton
    And the pricing on Starter?
  20. Nell Ashcombe
    Nell Ashcombe
    Twenty-five thousand five hundred for the first year. That's including the implementation. Then in year two it's just the annual subscription.
  21. Wendy Skelton
    Wendy Skelton
    And support's included?
  22. Nell Ashcombe
    Nell Ashcombe
    Standard support, technical issues within four business hours. And the data refreshes nightly, so you're never working with stale data.
  23. Tobias Renwick
    Tobias Renwick
    The refresh completes by seven in the morning your time on business days.
  24. Wendy Skelton
    Wendy Skelton
    Right. What happens next?
  25. Nell Ashcombe
    Nell Ashcombe
    I'll send you a proposal: pricing, scope, timeline, the four connectors. You check it with finance and IT. If it looks good, you sign an order form and we kick off immediately.
  26. Wendy Skelton
    Wendy Skelton
    How long would that take?
  27. Nell Ashcombe
    Nell Ashcombe
    No drama. Fortnight to review and sign, then we start straight away. Four weeks to live.
  28. Wendy Skelton
    Wendy Skelton
    I'll want to loop in my director and IT. Are you happy to jump on a call with them?
  29. Nell Ashcombe
    Nell Ashcombe
    Absolutely. Send them the proposal first, that usually answers the questions. Then if they want a call, we'll sort it.
  30. Wendy Skelton
    Wendy Skelton
    Perfect. I think this is really promising.
  31. Nell Ashcombe
    Nell Ashcombe
    Great. So I'll get the proposal out, probably middle of next week. You have a read, check with your team, and we'll get a call in the diary if you need one.
  32. Wendy Skelton
    Wendy Skelton
    That works. Cheers, Nell.
  33. Nell Ashcombe
    Nell Ashcombe
    Cheers. Speak soon.

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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