Hensall Grange Care / BG-Demo – Discovery
Callcompleted
Hensall Grange Care · 21 Mar 2023 16:45
Wendy Skelton, Operations Director, described spreadsheet silos across three care homes. Nell Ashcombe pitched Starter with a £6,000 implementation and £20k a year. Demo on the customer's own data agreed.
What was said
What this says
As at Fri 9 Oct 2026Wendy Skelton, Operations Director, described spreadsheet silos across three care homes. Nell Ashcombe pitched Starter with a £6,000 implementation and £20k a year. Demo on the customer's own data agreed.
What happened: Nell Ashcombe ran a discovery call with Wendy Skelton. Wendy said finance, operations and HR each hold their own spreadsheets, and board reporting takes days.
Customer view: Wendy called the pricing more reasonable than she expected. She asked about expansion and whether the price covered all three homes.
Commercial: Nell quoted Starter at about £6,000 implementation and around £20k a year, with 15 users and four connectors. Growth at £44k was mentioned as the expansion path.
Watch: Wendy owes the HR system name by Friday, and Nell is to send demo slots. The call does not show who else would attend the demo or whether a budget is approved.
Themes
As at Fri 9 Oct 2026Theme
Spreadsheet silos, Starter scoping
Importance
upsell
Sentiment
positive
Voice
champion
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Wendy Skelton to confirm the HR system name by Friday.
- Nell Ashcombe to send demo slots and a follow-up email with the timeline.
- Run a demo on the customer's own Xero, Zendesk and HR data with stakeholders present.
Risks
As at Fri 9 Oct 2026- The HR system name is still unknown, which could affect connector scoping and the stated build time.
- Operations data sits in spreadsheets and loose files, which may be harder to connect than a system.
Opportunities
As at Fri 9 Oct 2026- Starter covers all three homes on one brain at the quoted subscription.
- Growth is a clear expansion path once users and systems grow.
Transcript
Nell AshcombeHi Wendy. How's your week been?
Wendy SkeltonGood, thanks. Looking forward to learning about what you do.- Nell AshcombeGreat. So I'm Nell, I run BG-Demo. We build an AI layer over all your data. I want to understand first what your main pain point is. What's the thing keeping you up at night?
- Wendy SkeltonSo we operate three care homes. We've got a spreadsheet nightmare. Everybody's got their own spreadsheet: finance has got occupancy, operations has got complaints, HR's got staffing. Nobody can see the whole picture. And when we need to report to the board, it takes us days just to pull the numbers together.
- Nell AshcombeThat's really common. So the brain would let you ask one question and get data from all those sources at once. Do you have those systems: finance, HR, operations: in some kind of software, or is it all really spreadsheet-based?
- Wendy SkeltonWe're using Xero for finance. For HR we've got a system, I can't remember the name. And operations is just spreadsheets and loose files.
- Nell AshcombeDo you have any helpdesk or ticketing system?
- Wendy SkeltonWe use a basic system for complaints from residents. Zendesk, I think.
- Nell AshcombePerfect. So Xero, Zendesk, and the HR system, you'll remember the name, that's a good starting point. Here's how it would work. We build connectors to each system. Every night we pull the data in and create this queryable layer. You ask it a question: like, what was occupancy last month and how many complaints did we get: and it answers it, with numbers.
- Wendy SkeltonThat would be amazing. How long does something like that take to build?
- Nell AshcombeDepends on complexity. For a care home with Xero, Zendesk and an HR system, we're probably looking at four to six weeks. We'd do a security review on your data, make sure everything's encrypted properly.
- Wendy SkeltonAnd how much does it cost?
- Nell AshcombeThere's an implementation fee: that's about 6000, and it covers the setup. Then an annual subscription. For your size, that would be around 19500 a year.
- Wendy SkeltonPer home, or total?
- Nell AshcombeTotal. You'd get all three homes on the same brain.
- Wendy SkeltonRight. That's more reasonable than I thought.
- Nell AshcombeAnd that's our Starter tier, you get 15 users, so whoever needs to query the data. Four connectors. Once you get comfortable with it, you can expand if you want more users or more systems.
- Wendy SkeltonWhat would expansion look like?
- Nell AshcombeWe have a Growth tier as well: that's 44000, gives you more users and more connectors, plus quarterly business reviews. But I'd start with Starter and see how it goes.
- Wendy SkeltonOkay. So what's the next step?
- Nell AshcombeA couple of things. First, can you find out the name of your HR system? That'll help me scope it properly. Second, we'd do a demo on your actual data: show you what the brain would look like with your Xero, Zendesk and HR data in there.
- Wendy SkeltonHow long does the demo take?
- Nell AshcombeAbout an hour. We'd need someone from your team who knows the data: finance, operations, whoever. And ideally you'd gather a few stakeholders so we can show them what's possible.
- Wendy SkeltonI can definitely set that up. When would that be?
- Nell AshcombeI'm pretty flexible. Next couple of weeks?
- Wendy SkeltonYeah, that works. Let me find that HR system name and come back to you by Friday.
- Nell AshcombePerfect. And then I'll send you a calendar invite with some demo slots. Anything else?
- Wendy SkeltonNo, I think that's it. This has been really helpful.
- Nell AshcombeExcellent. I'll send you a follow-up email with the timeline and what we need from you. Looking forward to the demo.
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