What was said
What this says
Current to 12 Oct 26Demo to An Peeters of Demerdal Facility Services on 2026-09-16. She asked about sharing results and about Growth, and was quoted £12,000 implementation and £50,000 a year. She is thinking of an October signature.
What happened: Matteo Ricci and Theo Gallagher showed An the brain across CRM, scheduling, billing and operational data. She asked for the at-risk client question and whether she could share results with her team.
Customer view: An asked what Growth includes and how implementation works. She said the quarterly reviews are valuable and called the timeline perfect.
Commercial: Matteo quoted £50,000 a year plus £12,000 implementation, £62,000 in the first year. An raised an October signature, which would mean going live in early December.
Watch: An was the only customer participant. The evidence does not show who else would approve the spend or any competitor.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Matteo Ricci to confirm the approval route and an October signature with An Peeters.
Risks
Current to 9 Oct 26- Only An Peeters attended, so the wider buying group is not visible.
- The evidence does not show whether An can sign or who else must approve.
Opportunities
Current to 9 Oct 26- New Growth customer: £12,000 implementation and £50,000 a year as quoted.
- Dashboards and quarterly reviews fit An's wish to share results with her team.
Transcript
- Matteo Ricci NoneAn, thank you for making the time again. Theo is going to show you how the brain would work with your client data. We have about fifty minutes. Theo?
- Theo Gallagher NoneThanks, Matteo. So this is the brain with your CRM, scheduling system, billing, and operational data all connected. You can now ask questions that span all of that at once.
- An Peeters NoneOkay, so show me the at-risk client question we talked about.
- Theo Gallagher NoneRight. You'd ask something like 'Show me clients with escalations in the last quarter and declining service hours.' The brain finds those patterns across all your systems and surfaces them with detail: what service lines are affected, what the escalations were about, billing trends.
- An Peeters NoneCan I share that with my team?
- Theo Gallagher NoneAbsolutely. You can export it, or you can build a dashboard from the query and share that dashboard with your team. Everyone can see updates as the data refreshes.
- An Peeters NoneHow often does it update?
- Theo Gallagher NoneEvery night. By 07:00 your time, the previous day's data is live. Works well for most client services operations.
- An Peeters NoneAnd if we're on Growth tier, what does that include?
- Matteo Ricci NoneGrowth gives you eight connectors, up to forty users, the dashboard builder, and quarterly business reviews with us. You get quarterly strategic conversations about what you're seeing in the data and where to focus next.
- An Peeters NoneThat's valuable. How does implementation work?
- Theo Gallagher NoneWe handle all of it. We connect your systems, configure the data layer, test everything, run training for your team. Your job is to give us access and introduce us to your system owners.
- An Peeters NoneHow long does that take?
- Theo Gallagher NoneEight weeks for Growth. We'd start the week after you sign.
- An Peeters NoneSo if we signed in October, we'd be live in early December?
- Matteo Ricci NoneThat's right. In time for your year-end client reviews.
- An Peeters NonePerfect. What's the investment?
- Matteo Ricci NoneFor Growth, it's fifty thousand a year subscription, twelve thousand implementation upfront. First year all-in, sixty-two thousand.
- An Peeters NoneAnd after the first year?
- Matteo Ricci NoneFifty thousand annually, paid upfront. Implementation is one-time.