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Marcus Bell

Linthorpe Trade Supplies / BB-Demo – Renewal

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Linthorpe Trade Supplies: documents logo Linthorpe Trade Supplies: documents · 2026-07-08 11:15

Renewal call about six weeks before the mid-August term end. Tom Ashdown quoted £22k against £20k. Pauline Metcalfe called it steeper than hoped, asked for the quote, and will review. Sandbox add-on raised by Darren.

What was said

What this says

Current to 12 Oct 26

Renewal call about six weeks before the mid-August term end. Tom Ashdown quoted £22k against £20k. Pauline Metcalfe called it steeper than hoped, asked for the quote, and will review. Sandbox add-on raised by Darren.

What happened: Marcus Bell opened the 8 Jul 2026 renewal call with usage, then Tom Ashdown walked through the price. Starter moves from £20k to £22k, described by Tom as about a 12 per cent increase.

Customer view: Darren Blakey called it a solid year with steady usage and no real issues. Pauline Metcalfe, the Finance Director, said the increase was a bit steeper than she had hoped and asked whether the product had changed that much.

Commercial: Tom committed to send the quote that day and aim for signature by the end of July, ahead of the mid-August term end. Pauline said they would review and get back to BB-Demo. The evidence does not show the outcome.

Watch: Darren showed interest in the Sandbox, which Marcus said is included in Enterprise and can be added to Starter as an add-on. Pauline said she wanted to think about that. Value, not payment, is the question to answer.

AI · claude-sonnet-5-5 · 12 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter renewal price increase
Importance
renewal
Sentiment
mixed
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send the renewal quote to Pauline Metcalfe on the day of the call.
  • Tom Ashdown to chase signature before the end of July 2026.

Risks

Current to 9 Oct 26
  • Pauline Metcalfe found the increase steeper than hoped and has not yet accepted the quote.
  • The price was framed as a slight increase, which may sit badly with a finance director.

Opportunities

Current to 9 Oct 26
  • Darren Blakey liked the Sandbox, which can be sold to Starter as an add-on.
  • The credit-query use case is embedded, which supports a value case for the renewal.

Transcript

  1. Marcus Bell
    Marcus Bell None
    Hi all. Good to see everyone. So we're about six weeks out from your renewal, contract ends mid-August again. I thought we'd get together, see how the last year's gone, and then Tom can walk through the renewal terms.
  2. Darren Blakey
    Darren Blakey None
    Yeah, it's been a solid year for us. Usage is steady, no real issues.
  3. Marcus Bell
    Marcus Bell None
    That's good to hear. Active users are fairly consistent, questions up a touch. The credit-query use case you mentioned last year is really embedded now.
  4. Tom Ashdown
    Tom Ashdown None
    Great. So Pauline, what I wanted to flag is we've updated our pricing structure this year. Doesn't affect you in a major way, but you'll see a slight increase compared to last year. Nothing dramatic.
  5. Pauline Metcalfe
    Pauline Metcalfe None
    OK. How much of an increase are we talking about?
  6. Tom Ashdown
    Tom Ashdown None
    So last year you were at £19,500. This year on Starter it's £22,000. It's about a 12 per cent increase, in line with the rest of the market and the extra features we've added.
  7. Tracey Bainbridge
    Tracey Bainbridge None
    And that's annual?
  8. Tom Ashdown
    Tom Ashdown None
    Yes, annual. Same contract terms as before, twelve months, runs from mid-August.
  9. Pauline Metcalfe
    Pauline Metcalfe None
    OK. That's a bit steeper than I'd hoped for. Has the product changed that much?
  10. Marcus Bell
    Marcus Bell None
    We've added quite a bit. Premium support is now available, there's a Sandbox environment if you want to test changes safely, and we've expanded data-residency options. You probably won't use all of those, but they're there if you need them.
  11. Darren Blakey
    Darren Blakey None
    The Sandbox could be useful actually, means we could test stuff before it hits production.
  12. Marcus Bell
    Marcus Bell None
    Exactly. It's included in Enterprise, but we can add it as an add-on for you if you want it.
  13. Pauline Metcalfe
    Pauline Metcalfe None
    Let me think about that. But the base renewal, can you send us the quote?
  14. Tom Ashdown
    Tom Ashdown None
    I'll send it over today. We'll aim to get it signed by the end of July so everything's in place before the 19th. Does that work?
  15. Pauline Metcalfe
    Pauline Metcalfe None
    Yeah, that should be fine. We'll review and get back to you.
  16. Tom Ashdown
    Tom Ashdown None
    Cheers. I'll get that quote in your inbox this afternoon.

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