Daniel Okafor

Garrow Lusk / BB-Demo – Renewal

Callcompleted

Garrow Lusk: documents logo Garrow Lusk: documents · 2025-05-13 12:30

Renewal call on 13 May 2025 with the Managing Director, Operations Director and Finance Manager. They chose to stay on Starter at £19,500 despite a dip in active users after a placements team member left. Agreement to follow.

What was said

What this says

Current to 11 Oct 26

Renewal call on 13 May 2025 with the Managing Director, Operations Director and Finance Manager. They chose to stay on Starter at £19,500 despite a dip in active users after a placements team member left. Agreement to follow.

What happened: Daniel Okafor ran the renewal call on 13 May 2025, with Nell Ashcombe joining from BB-Demo. Anthony Garrow, Managing Director, Jade Kenwright and Sue Ditchfield, Finance Manager, attended for Garrow Lusk.

Customer view: Jade explained the dip in active users by the departure of the placements team member who drove it. The new person is asking questions too, but not as many yet.

Commercial: Growth was described as roughly double the Starter cost. The customer chose Starter at £19,500 for the year starting twenty-second of June, and Anthony said Agreed.

Watch: Nell and Daniel each described themselves as sending the agreement, so ownership should be confirmed. Jade tied any move to Growth to how the new team member settles in.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter renewal, user dip
Importance
renewal
Sentiment
mixed
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Send the Starter renewal agreement to Sue Ditchfield the week after the 13 May 2025 call.
  • Aim to have the agreement signed by the end of May, ahead of the term starting on twenty-second of June.

Risks

Current to 9 Oct 26
  • Active users dipped after the placements team member who drove use moved on, a key-person exposure.
  • Both Nell Ashcombe and Daniel Okafor named themselves as sending the agreement, so ownership of the paperwork is unclear.

Opportunities

Current to 9 Oct 26
  • Jade will know better once the new team member is trained, which opens a later Growth conversation.
  • Growth offers forty users, eight connectors, dashboards and quarterly QBRs if the team grows.

Transcript

  1. Daniel Okafor
    Daniel Okafor None
    Hi all, thanks for joining. So this is the renewal conversation for Garrow Lusk. We're coming to the end of your first year with us, and I wanted to walk through where things stand and what the next term looks like.
  2. Nell Ashcombe
    Nell Ashcombe None
    Afternoon, everyone. I'm Nell, I run BB-Demo. Just wanted to say thanks for being such a great partner this past year.
  3. Anthony Garrow
    Anthony Garrow None
    Thanks, Nell. So where do we stand?
  4. Daniel Okafor
    Daniel Okafor None
    Right. So you signed up on Starter in June: that's your search, chat, and pages on four connectors. Nineteen thousand five hundred a year. Looking at your usage, you've built search habits and you're getting value from having client and placement data in one place. There's been some movement in active users, we're seeing a dip this quarter compared to the last, but overall the adoption pattern is solid.
  5. Jade Kenwright
    Jade Kenwright None
    The dip is because the placements team member who was really driving it moved on a few months back. We're getting new people up to speed, but yeah, there's been a bit of a drop.
  6. Nell Ashcombe
    Nell Ashcombe None
    That makes sense. Key-person risk is real. Is the new person settling in?
  7. Jade Kenwright
    Jade Kenwright None
    Yeah, they are. They're asking questions too, just not as many yet.
  8. Daniel Okafor
    Daniel Okafor None
    Good. So for renewal, you can stay on Starter at nineteen thousand five hundred, same terms as now. Annual, paid in advance, thirty days' notice at renewal. Or if you think you might grow users or want access to the dashboards builder, we could talk about Growth.
  9. Anthony Garrow
    Anthony Garrow None
    What's the difference in price?
  10. Daniel Okafor
    Daniel Okafor None
    Growth is significantly more expensive, roughly double the Starter cost. You get forty users, eight connectors, dashboards, and quarterly QBRs instead of check-ins. For now, Starter still seems right for you.
  11. Sue Ditchfield
    Sue Ditchfield None
    That makes sense. We're not there yet.
  12. Jade Kenwright
    Jade Kenwright None
    Once we've got the new team member fully trained, we'll know better. Let's stick with Starter for now.
  13. Anthony Garrow
    Anthony Garrow None
    Agreed.
  14. Nell Ashcombe
    Nell Ashcombe None
    Right. So Starter at nineteen thousand five hundred for the year starting twenty-second of June. Sue, I'll send you a renewal agreement next week, and we'll aim to get that signed by end of May so you're all set.
  15. Sue Ditchfield
    Sue Ditchfield None
    That works for us.
  16. Daniel Okafor
    Daniel Okafor None
    Brilliant. So my action is to send over the agreement, and then we'll have the usual handoff to keep supporting you. Anything else anyone wants to cover?
  17. Anthony Garrow
    Anthony Garrow None
    No, I think we're good.
  18. Nell Ashcombe
    Nell Ashcombe None
    Cheers, all. Speak soon.

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