Brinkerhof Distributie / BG-Demo – Renewal
Callscheduled
Brinkerhof Distributie · 12 Oct 2026 13:45
The Brinkerhof Distributie renewal call is dated 12 Oct 2026, after the as-of date of 9 Oct 2026, so it is booked, not held. Its outcome is not described here.
What was said
What this says
As at Fri 9 Oct 2026The Brinkerhof Distributie renewal call is dated 12 Oct 2026, after the as-of date of 9 Oct 2026, so it is booked, not held. Its outcome is not described here.
Status: The call is booked for 12 Oct 2026 at 13:45, with Elena Novak as host. It has not been held as of 9 Oct 2026.
Attendees: Matteo Ricci is the BG-Demo account executive. Femke van Gestel, Ruud Verhoeven and Ilse Smits are the customer contacts listed.
Watch: Nothing recorded against this call is read as having been said. The renewal position should be read again once the call has been held.
Themes
As at Fri 9 Oct 2026Theme
Booked renewal call
Importance
neutral
Sentiment
neutral
Voice
unknown
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Call prep
As at Fri 9 Oct 2026First renewal call since Ruud Verhoeven questioned value. Renewal is on 24 Nov 2026 at £50k against £48k today, but the open deal says £54k. Femke van Gestel questions renewing fifty users, and a stale-data ticket landed on 9 Oct 2026.
Context: This is the first renewal call with Ruud Verhoeven since he questioned value on 2 Sep 2026. He signs and wants written numbers, and the decision also waits on Femke van Gestel, who attends.
Approach: Matteo Ricci leads on one renewal figure traced to the executed order form and explains the price change plainly. Elena Novak brings the usage view by team and the cause of the 9 Oct 2026 stale-data ticket.
Present the right-sized user option as an option, not a concession, and agree the path to the 26 Oct 2026 call.
Watch for: The usage record shows 42 monthly active users, while the customer speaks of about ten regular users. Agree which measure counts before discussing size.
The QBR at 15:30 the same day includes Bas Kuijpers, so hold technical detail for that call.
Booked
Updated 9 Oct 26Date2026-10-12
Time13:45
Typerenewal
Statusscheduled
Callsmade from
Transcript
Elena NovakGood morning, everyone. Can you hear me? I think the recording has started.
Femke van GestelGood morning Elena. Yes, loud and clear. Ruud is just sitting down.
Ruud VerhoevenI am here. Good morning. Sorry, the other meeting ran over.
Matteo RicciBuongiorno, Ruud, Femke. No problem at all. We are all in now, I think.- Elena NovakThank you. To confirm the agenda I sent on Wednesday: first, where the contract stands and the renewal timeline. Second, how the brain has been used this year. Third, the open questions on the invoice and the order form. And fourth, who does what, and by when. I will make sure we leave with the actions in writing.
- Ruud VerhoevenGood. Can I start with the invoice question?
- Matteo RicciOf course. That is what I would have started with as well.
- Ruud VerhoevenWe have paid what was invoiced, and nothing is overdue, as far as I know. What I need is simple. What does it cost per year, and is that the same number as in the contract? No surprises.
- Matteo RicciUnderstood, and let me answer it directly. The order form you signed on Monday 24 Nov 2025 carries forty-eight thousand pounds a year, £48,000, and that is also what we have invoiced. The two match. Nothing is hidden there.
- Ruud VerhoevenOkay. Then why do I see a different number in the renewal paperwork your team sent?
- Matteo RicciI would rather you heard it from me. In our system the renewal deal is shown at £54,000. That is a total deal value, and it is not yet an annual price. I do not want you to read it as one. I will confirm in writing how that figure is built and what the annual number is for the next term.
- Ruud VerhoevenSo the fifty-four is not what I pay per year.
- Matteo RicciNot as a statement of the annual fee, no. The contracted annual amount today is £48,000. What the renewal will say is what I will put in a proper document for you, with the arithmetic.
- Ruud VerhoevenFine. I want to see it before anything is signed. I do not decide on a call, you know that.
- Matteo RicciAbsolutely, and I would not ask you to. The timeline I am working to is this. The current term ends on 23 Nov 2026, the renewal date is 24 Nov 2026, and we have pencilled the close for 30 Oct 2026. That leaves enough time for your review, and for your legal team if they want it.
- Femke van GestelOkay, Matteo, can I jump in? Before we go deeper. Last time we had three actions. Elena, you were going to check the installer view for the delivery complaints. Is that done?
- Elena NovakYes. To confirm, that was completed. The delivery complaint records from the helpdesk now appear together with the order history on each installer page. I sent the note to you last month, but it may have gone below other mail.
- Femke van GestelI saw it. Good. Second one was mine, actually. The account managers' training refresh. We did one session. Not two.
- Elena NovakUnderstood. I can help to schedule the second one, if that is useful.
- Femke van GestelYes, let's make it practical. Short, with real installer accounts. Not slides.
- Elena NovakAs agreed, I will propose two slots and send them with the written actions today.
- Matteo RicciFemke, may I ask the question I always ask? How are the account managers doing with it, honestly?
- Femke van GestelHonestly? Better than last year. Do the account managers use it? Some every day, some only when I push them. We have fifty seats and the daily group is still a minority. Maybe thirteen people on a normal day.
- Elena NovakThat matches what I see. On average a little under thirteen active users over the last month, which is up modestly on the previous quarter. So the direction is right, but there is clear room for the other seats.
- Femke van GestelRoom, yes. That is also my problem. I do not want to pay for fifty seats and have thirteen people. Ruud will ask the same.
- Ruud VerhoevenI will. Fifty licensed users, how many are really needed? That is a cost question, not a feature question. I do not want to discuss features.
- Matteo RicciThat is fair, Ruud, and it is a legitimate question to put to us. Let me suggest this. Elena will send you a short usage summary by role, so you can see who is asking questions and who is not. Then we decide whether the seat count in the next term reflects reality. What does your team need to see to be comfortable?
- Ruud VerhoevenA table. Seats, who uses them, what they cost. One page.
- Elena NovakI will make sure that is one page. Seats, active users and the contracted fee, nothing else.
- Femke van GestelAnd tickets. We had two this month. One was urgent. What happened there?
- Elena NovakTo confirm, there were two tickets in the last thirty days, and one was marked high priority. It concerned a source that was slow to refresh overnight. It was answered within the Growth response time and resolved. I can attach the timeline to the written summary, if you would like.
- Femke van GestelPlease. If installers get delivery answers late, I hear about it immediately.
- Ruud VerhoevenMatteo, one more on price. Last January your company wrote to us about a price change at renewal. Is that what the fifty-four is?
- Matteo RicciGood memory, and I will not dodge it. The notice covered customers renewing from July. Yours is such a renewal, so the new list applies. But I have not yet put the exact annual figure for your term in writing, and I do not want to quote a number from memory on a call. Let me confirm that in writing, with the old and the new side by side.
- Ruud VerhoevenGood. Side by side. And whether anything else changes. Notice period, payment terms, invoice dates. Quarterly invoices, they must match the contract.
- Matteo RicciUnderstood. I will include payment terms and the invoicing schedule, so Finance sees one document. Elena, can the invoice schedule be checked with your colleagues?
- Elena NovakYes, I will check it with our finance team first. I would not like to give you a date for their work before they confirm it.
- Ruud VerhoevenOkay. That is correct. Thank you.
- Femke van GestelOne more thing, because I want to be clear for my own planning. If the number comes in and Ruud agrees, we sign by the end of October?
- Matteo RicciThat is the plan, 30 Oct 2026. If it slips by a week, there is still room before the term ends on 23 Nov 2026. I just prefer not to leave it to the last days.
- Ruud VerhoevenI will not decide today. I want the document, then an internal review. If it matches the contract, no problem.
- Femke van GestelAnd I will push that review along, Ruud, if you tell me when the paper arrives.
- Elena NovakTo summarise the actions. One: Matteo sends the written renewal figures, old and new side by side, with payment terms. Two: I send the one-page usage summary and the ticket timeline, and two training slots for Femke. Three: Ruud reviews and comes back with questions. As agreed, you will have all of it in writing today.
- Ruud VerhoevenGood. Thank you all.
- Femke van GestelThanks, everyone. Groetjes.
- Matteo RicciGrazie, and speak soon.
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