What was said
What this says
Current to 11 Oct 26Matteo Ricci held a discovery call with Ed Ingham, Head of Data. Ed wants one view of operations data for regulatory reporting and less manual work. Matteo pointed to Growth and proposed a demo on their data.
What happened: Ed described CRM, field call recordings, spreadsheets and databases with no single view. He expects thirty to forty users across operations, maintenance, finance and reporting.
Customer view: Two drivers came up: regulatory reporting and less time on manual reporting. Ed wants to move fairly quickly given the timeline.
Commercial: Matteo positioned Growth with an eight-week implementation, sixty-two thousand pounds all-in for year one, and a £50,000 subscription from the latest price list. He said the subscription was worth a conversation at renewal time.
Watch: Fiona, described by Matteo as the COO, was not on the call. The evidence does not show who decides.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Matteo Ricci to confirm in writing the access needed to the CRM and call recordings for the demo.
- Matteo Ricci to book the demo with Ed and a BB-Demo solutions engineer for the following week.
Risks
Current to 9 Oct 26- Fiona, described as the COO, was not on the call, so the buying decision is not yet visible.
- The tight timeline could compress the demo and security steps.
Opportunities
Current to 9 Oct 26- Thirty to forty users fits Growth, with a regulatory reporting need as a clear reason to buy.
Transcript
- Matteo Ricci NoneEd, good morning. How are you?
- Ed Ingham NoneGood, thanks. Looking forward to understanding what BB-Demo does.
- Matteo Ricci NoneExcellent. So our decision timeline is quite tight, Fiona, I imagine that's your COO, mentioned you'd want to move quickly if this makes sense. Can you walk me through where you're at with data right now?
- Ed Ingham NoneWe're managing operations data from multiple systems. We've got a CRM, we've got call recordings from our field teams, we've got spreadsheets, some of it's in databases. The challenge is that nobody has a single view. When leadership wants to know something like, how many assets have had a certain type of maintenance, or what's the trend in downtime, we have to manually pull it together.
- Matteo Ricci NoneAnd how many people would need to access something that aggregates all this?
- Ed Ingham NoneI'd say thirty, maybe forty people across operations, maintenance, and our finance and reporting teams.
- Matteo Ricci NoneSo you're looking at Growth territory. And is there a particular problem you're trying to solve, or is this more exploratory?
- Ed Ingham NoneBoth. We want to understand reliability better: we need it for regulatory reporting, and we also want to reduce the time the team spends on manual reporting.
- Matteo Ricci NoneThat makes sense. So the brain works like this: we pull your CRM, your calls, your operational data, and we build an AI layer that sits on top of your Snowflake warehouse. You ask it questions and it searches everything at once. The data never leaves your control.
- Ed Ingham NoneAnd that's all inside Snowflake?
- Matteo Ricci NoneEverything. Runs inside your account. You own it completely.
- Ed Ingham NoneGood. What would the scope of work look like?
- Matteo Ricci NoneFor Growth, which fits your user count, it's an eight-week implementation. We'd connect your systems, design the connectors, index the data, and get your team trained up. The all-in is sixty-two thousand pounds for year one.
- Ed Ingham NoneAnd after year one?
- Matteo Ricci NoneThe Growth annual subscription is fifty thousand pounds, but that's on our latest price list. Worth a conversation at renewal time.
- Ed Ingham NoneRight. What would be next?
- Matteo Ricci NoneI'd like to bring Theo, he's one of our solutions engineers, in to run a demo on your data. We'd need access to your CRM and ideally some call recordings so Theo can show you what the brain would actually do for your operations team. Would that work for you in the next couple of weeks?
- Ed Ingham NoneYeah, I can arrange that. We'd want to move fairly quickly given the timeline.
- Matteo Ricci NoneGood. Let me confirm a couple of things in writing: what access we need, the timing, and I'll get something in the diary with you and Theo for next week.
- Ed Ingham NonePerfect. Thanks, Matteo.
- Matteo Ricci NoneThank you, Ed. Speak soon.