Tom Ashdown

Tanjong Arc Logistics / BB-Demo – Discovery

Callcompleted

Tanjong Arc Logistics: documents logo Tanjong Arc Logistics: documents · 2026-08-10 08:00

Jun Tan and CFO Hao Goh described three unconnected systems, manual copying and a slower month-end close. They agreed to a demo on their own data in early September.

What was said

What this says

Current to 11 Oct 26

Jun Tan and CFO Hao Goh described three unconnected systems, manual copying and a slower month-end close. They agreed to a demo on their own data in early September.

What happened: Tom Ashdown ran a discovery call with Jun Tan, Head of Client Services, and Hao Goh, Chief Financial Officer. Jun described Salesforce, a logistics platform and a finance system that do not talk to each other.

Customer view: Jun said his team spends half the week copying data between systems, and put the number of users at maybe thirty-five. Hao said month-end close loses a day or so and margin visibility by customer is non-existent.

Commercial: Thirty-five users and three source systems point towards the Growth tier, though no tier was discussed on this call. The CFO is present as finance sponsor and agreed to September for a demo.

Watch: The evidence does not show budget, a timeline for a decision or any competitor. Tom committed to send information and book the demo.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Manual data reconciliation pain
Importance
upsell
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send information and book a demo on Tanjong Arc's own data in early September.

Risks

Current to 9 Oct 26
  • Budget and decision timeline were not discussed, so the opportunity is unqualified.

Opportunities

Current to 9 Oct 26
  • About thirty-five users across three systems suggests a Growth subscription with implementation.
  • The CFO's month-end close and margin visibility pain gives a finance value case.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Hi Jun, how's your week been?
  2. Jun Tan
    Jun Tan None
    Yeah, pretty busy, Tom. Thanks for calling. Been meaning to explore solutions for our data nightmare.
  3. Tom Ashdown
    Tom Ashdown None
    No drama. So walk me through it, what's the nightmare?
  4. Jun Tan
    Jun Tan None
    We've got Salesforce for customers, a separate logistics platform for shipments, finance system for invoicing. None of them talk to each other. My team spends half their week copying data between systems.
  5. Tom Ashdown
    Tom Ashdown None
    Right. And roughly how many people would need to access a single view of all that data?
  6. Jun Tan
    Jun Tan None
    Sales, finance, operations, maybe thirty-five people across those teams.
  7. Tom Ashdown
    Tom Ashdown None
    Okay. And is Hao the finance sponsor?
  8. Jun Tan
    Jun Tan None
    He's the CFO, yeah. Hao, you there?
  9. Hao Goh
    Hao Goh None
    Yes, I'm here.
  10. Tom Ashdown
    Tom Ashdown None
    Hi Hao. From your side, what's the cost of all this manual work?
  11. Hao Goh
    Hao Goh None
    We lose a day or so every month-end close waiting for shipment confirmation and cost matching. It delays revenue recognition. Plus, margin visibility by customer is non-existent.
  12. Tom Ashdown
    Tom Ashdown None
    So if I offered you a single query layer over all those systems, Salesforce, logistics, finance, and your teams could just ask it questions in plain English and get instant answers?
  13. Jun Tan
    Jun Tan None
    That would be exactly what we need.
  14. Tom Ashdown
    Tom Ashdown None
    Good. What I'd like to do next is run a proper demo on your actual data, walk you through it. We'd need maybe a week to connect your systems. Could you both make early September?
  15. Hao Goh
    Hao Goh None
    September works for us.
  16. Tom Ashdown
    Tom Ashdown None
    Brilliant. Leave that with me, I'll get some information over and we'll get something in the diary. Cheers both.
  17. Jun Tan
    Jun Tan None
    Cheers, Tom.

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