Tom Ashdown

Maison Vercourt / BB-Demo – Discovery

Callcompleted

Maison Vercourt: documents logo Maison Vercourt: documents · 2025-04-15 13:30

Claire Chevalier described manual reporting across point-of-sale, e-commerce, inventory and CRM systems. Tom Ashdown pitched Growth; she called his proposed signing date tight and said she would check with her team.

What was said

What this says

Current to 11 Oct 26

Claire Chevalier described manual reporting across point-of-sale, e-commerce, inventory and CRM systems. Tom Ashdown pitched Growth; she called his proposed signing date tight and said she would check with her team.

What happened: Tom Ashdown ran a first discovery call with Claire Chevalier, Head of Client Services. He positioned Growth tier with eight weeks of implementation, forty users and a first-year price of sixty-two thousand.

Customer view: Claire's pain is visibility across stores, online and inventory, with leadership reports out of date by the time they are built. She said the proposition "would be really valuable" but gave no commitment.

Commercial: Claire called the proposed signing date tight because of summer trading and asked for a later close. Tom held to his date, so timing is the open point.

Watch: Only Claire was on the call and she wants to consult her team. The evidence does not show whether a proposal, demo or order form followed.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Cross-channel reporting visibility
Importance
neutral
Sentiment
positive
Voice
champion

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send the proposal with scope, timeline and pricing that week.
  • Tom Ashdown to offer a demo on the customer's data once the proposal is reviewed.

Risks

Current to 9 Oct 26
  • The customer wants a later signing date than BB-Demo proposed, so the close could slip.
  • Only one customer contact was on the call and she still needs to consult her team.

Opportunities

Current to 9 Oct 26
  • Growth tier fits four systems and several teams, with forty users giving headroom.
  • A demo on Maison Vercourt's own data could show the single queryable layer.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Hi Claire, how are you doing?
  2. Claire Chevalier
    Claire Chevalier None
    Hi Tom. Good, thanks. How's your week been?
  3. Tom Ashdown
    Tom Ashdown None
    Not bad, can't complain. So I'm looking forward to understanding Maison Vercourt a bit better. Tell me about the business.
  4. Claire Chevalier
    Claire Chevalier None
    Right. So we're a kitchenware retailer, we've got physical stores across France and we also run an online shop. So we've got store operations, we've got e-commerce, and we've got a fairly complex supply chain.
  5. Tom Ashdown
    Tom Ashdown None
    Okay, so you're managing inventory across stores and online. What systems are you running?
  6. Claire Chevalier
    Claire Chevalier None
    We've got a point-of-sale system for the stores. We've got an e-commerce platform for online. We've got an inventory management system. And we've got a CRM for customer relationships and marketing.
  7. Tom Ashdown
    Tom Ashdown None
    And what's the challenge with that setup?
  8. Claire Chevalier
    Claire Chevalier None
    The challenge is visibility. If I want to know how many units we sold across all channels last week, or what our top-selling products are, I've got to pull data from the POS system and the e-commerce platform and the inventory system. It's manual work. And if a customer calls with a question about their order history or their loyalty account, we're logging into multiple systems to find the answer.
  9. Tom Ashdown
    Tom Ashdown None
    So it's slow and a bit error-prone.
  10. Claire Chevalier
    Claire Chevalier None
    Exactly. And for leadership reporting, it's worse. By the time we pull together a sales report for the month, it's outdated. We can't react quickly to trends.
  11. Tom Ashdown
    Tom Ashdown None
    That's where BB-Demo comes in. We sit on top of all four systems and create one queryable layer. Your leadership can ask 'What are my top products this month?' and get an instant answer. Your customer service team can see a customer's full history: stores, online, loyalty, in one place.
  12. Claire Chevalier
    Claire Chevalier None
    That would be really valuable for us. How long would implementation take?
  13. Tom Ashdown
    Tom Ashdown None
    For what I think you need, Growth tier, that's eight weeks. We come in, we build the connectors, we configure it for your business, we train your team. Eight weeks, you're live.
  14. Claire Chevalier
    Claire Chevalier None
    And how many people can use it?
  15. Tom Ashdown
    Tom Ashdown None
    Growth covers forty users, so probably your customer service team, your store managers if they need visibility, your marketing team, your leadership. Plenty of headroom.
  16. Claire Chevalier
    Claire Chevalier None
    What about cost?
  17. Tom Ashdown
    Tom Ashdown None
    For Growth, we're at sixty-two thousand for the first year, all-in. That includes the eight weeks, the training, everything.
  18. Claire Chevalier
    Claire Chevalier None
    Okay. And what's the commitment after year one?
  19. Tom Ashdown
    Tom Ashdown None
    You renew at the standard Growth rate. If you've added users or connectors and want to expand, we'd talk about that. But you're not locked in: if you want to downsize or upgrade, we adjust.
  20. Claire Chevalier
    Claire Chevalier None
    That makes sense. So what's next?
  21. Tom Ashdown
    Tom Ashdown None
    I'll send you a proposal: full scope, timeline, pricing. You review it, and if you're interested, we can set up a demo where I walk through it with your data. Then we'd move toward an order form.
  22. Claire Chevalier
    Claire Chevalier None
    What's your timeline for close?
  23. Tom Ashdown
    Tom Ashdown None
    If you want to move, I'd like to see something signed by mid-July. That gives us the rest of the summer to implement, and you're live by September. Sound reasonable?
  24. Claire Chevalier
    Claire Chevalier None
    July might be tight, we're ramping for summer trading. How about August?
  25. Tom Ashdown
    Tom Ashdown None
    August is tricky for us, lot of people on holiday. If you could do mid-July, we'd work around the holidays and still get you live in September. That's really the sweet spot.
  26. Claire Chevalier
    Claire Chevalier None
    Okay. Let me check with my team. Send the proposal over and we'll take it from there.
  27. Tom Ashdown
    Tom Ashdown None
    Will do. I'll get that to you this week. Cheers, Claire.
  28. Claire Chevalier
    Claire Chevalier None
    Thanks, Tom. Cheers.

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