Tom Ashdown

Thornwick Haulage / BB-Demo – Demo

Callcompleted

Thornwick Haulage: documents logo Thornwick Haulage: documents · 2024-01-04 09:45

Tobias Renwick demoed the brain to Dan Firth and Nicola Ellwood on shipment, customer and overdue-payment queries. Dan asked about refresh, security and go-live; Tom Ashdown offered four weeks from signing. No price or commitment was discussed.

What was said

What this says

Current to 11 Oct 26

Tobias Renwick demoed the brain to Dan Firth and Nicola Ellwood on shipment, customer and overdue-payment queries. Dan asked about refresh, security and go-live; Tom Ashdown offered four weeks from signing. No price or commitment was discussed.

What happened: Tobias walked Dan and Nicola through shipment issue searches, a saved page and an overdue-invoice query across the accounting system and CRM. Tom closed by offering a go-live four weeks from signing, by late January.

Customer view: Dan reacted to seeing what has gone wrong and who has been talking about it. Nicola probed mid-day changes and what happens if it breaks, which are reliability questions rather than objections.

Commercial: The demo was pitched on Starter, with a four-business-hour response. No price, order form or decision date came up on the call.

Watch: Tobias said plainly that nightly refresh is not real time. If Thornwick expects same-day data, that expectation needs setting early. The transcript does not show a budget holder on the call.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Product demo, Starter tier
Importance
neutral
Sentiment
positive
Voice
user

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to follow up with Dan Firth on a proposal and a signing timeline.
  • Tom Ashdown to confirm who at Thornwick Haulage holds the budget for the decision.

Risks

Current to 9 Oct 26
  • Nightly refresh may fall short if the team expects same-day data after mid-day changes.
  • No budget holder or decision date appears on the call, so the path to signature is unclear.

Opportunities

Current to 9 Oct 26
  • A Starter subscription with a four-week implementation, live by late January if signed promptly.
  • Saved pages and the overdue-invoice query showed clear daily-use value for the sales and insight teams.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Right, Dan, Nicola, this is Tobias from our engineering side. He's going to walk you through the brain.
  2. Tobias Renwick
    Tobias Renwick None
    Hi both. What I want to show is how the brain would work with your shipment data, customer records, and interaction history. Let me share.
  3. Dan Firth
    Dan Firth None
    Okay.
  4. Tobias Renwick
    Tobias Renwick None
    So you're logged in as an ops manager. You want to find all shipments that have had issues in the last week. I type: 'show me all shipments from the last week that have an issue flag'.
  5. Nicola Ellwood
    Nicola Ellwood None
    And that's pulling from the CRM?
  6. Tobias Renwick
    Tobias Renwick None
    CRM, your shipment tracking, email, it's hitting all of them at once. Back comes a table. Shipment ID, customer, route, date, issue description. You can click into one and see all the calls and emails about it.
  7. Dan Firth
    Dan Firth None
    So I can see straight away what's gone wrong and who's been talking about it.
  8. Tobias Renwick
    Tobias Renwick None
    Exactly. No more asking around. The brain tells you.
  9. Nicola Ellwood
    Nicola Ellwood None
    What if I want to look at a particular customer, see all their shipments?
  10. Tobias Renwick
    Tobias Renwick None
    You'd search 'show me all shipments for customer X in the last six months'. Back comes all of them, with dates, routes, any issues, what conversations you've had with them.
  11. Dan Firth
    Dan Firth None
    Can I save that for next time?
  12. Tobias Renwick
    Tobias Renwick None
    Yeah, on pages. You'd create a page like 'customer X dashboard', pin that search to it, and you see it every time you log in.
  13. Nicola Ellwood
    Nicola Ellwood None
    What about overdue payments? Can I see that?
  14. Tobias Renwick
    Tobias Renwick None
    Sure. 'Show me customers with unpaid invoices over thirty days old', the brain queries your accounting system and your CRM at the same time. You get a list with amounts and dates.
  15. Dan Firth
    Dan Firth None
    How often does it refresh?
  16. Tobias Renwick
    Tobias Renwick None
    Every night. We pull everything from your systems in the evening, index it, and by seven in the morning you've got today's data in the brain.
  17. Nicola Ellwood
    Nicola Ellwood None
    What if something changes mid-day? A customer calls with an issue?
  18. Tobias Renwick
    Tobias Renwick None
    It'll be in the brain by the next morning. If you need something real-time, the brain isn't the answer. But for operational decisions...'who's overdue', 'where are the problematic routes', nightly is usually fine.
  19. Dan Firth
    Dan Firth None
    Is it secure? We don't want customer data floating around.
  20. Tobias Renwick
    Tobias Renwick None
    To be precise, your data stays in your Snowflake account. We don't copy it anywhere. The brain sits on top and queries it. All access is controlled by you.
  21. Nicola Ellwood
    Nicola Ellwood None
    What if it breaks?
  22. Tobias Renwick
    Tobias Renwick None
    You raise a ticket. Starter means four-business-hour response. Most issues are source-system stuff, something got renamed, a field is optional. We can fix those pretty quick.
  23. Tom Ashdown
    Tom Ashdown None
    Any other questions?
  24. Dan Firth
    Dan Firth None
    How quickly can you go live?
  25. Tom Ashdown
    Tom Ashdown None
    Four weeks from signing. So if you decide to move forward now, we could have you live by late January.

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

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B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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DataRecords
Organisations75
People at customers290
BB-Demo staff40
Calls784
Email threads1,169
Support tickets449
Documents477
Deals117
Invoices101
Events49
News items56

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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