What was said
What this says
Current to 11 Oct 26Tobias Renwick demoed the brain to Dan Firth and Nicola Ellwood on shipment, customer and overdue-payment queries. Dan asked about refresh, security and go-live; Tom Ashdown offered four weeks from signing. No price or commitment was discussed.
What happened: Tobias walked Dan and Nicola through shipment issue searches, a saved page and an overdue-invoice query across the accounting system and CRM. Tom closed by offering a go-live four weeks from signing, by late January.
Customer view: Dan reacted to seeing what has gone wrong and who has been talking about it. Nicola probed mid-day changes and what happens if it breaks, which are reliability questions rather than objections.
Commercial: The demo was pitched on Starter, with a four-business-hour response. No price, order form or decision date came up on the call.
Watch: Tobias said plainly that nightly refresh is not real time. If Thornwick expects same-day data, that expectation needs setting early. The transcript does not show a budget holder on the call.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown to follow up with Dan Firth on a proposal and a signing timeline.
- Tom Ashdown to confirm who at Thornwick Haulage holds the budget for the decision.
Risks
Current to 9 Oct 26- Nightly refresh may fall short if the team expects same-day data after mid-day changes.
- No budget holder or decision date appears on the call, so the path to signature is unclear.
Opportunities
Current to 9 Oct 26- A Starter subscription with a four-week implementation, live by late January if signed promptly.
- Saved pages and the overdue-invoice query showed clear daily-use value for the sales and insight teams.
Transcript
- Tom Ashdown NoneRight, Dan, Nicola, this is Tobias from our engineering side. He's going to walk you through the brain.
- Tobias Renwick NoneHi both. What I want to show is how the brain would work with your shipment data, customer records, and interaction history. Let me share.
- Dan Firth NoneOkay.
- Tobias Renwick NoneSo you're logged in as an ops manager. You want to find all shipments that have had issues in the last week. I type: 'show me all shipments from the last week that have an issue flag'.
- Nicola Ellwood NoneAnd that's pulling from the CRM?
- Tobias Renwick NoneCRM, your shipment tracking, email, it's hitting all of them at once. Back comes a table. Shipment ID, customer, route, date, issue description. You can click into one and see all the calls and emails about it.
- Dan Firth NoneSo I can see straight away what's gone wrong and who's been talking about it.
- Tobias Renwick NoneExactly. No more asking around. The brain tells you.
- Nicola Ellwood NoneWhat if I want to look at a particular customer, see all their shipments?
- Tobias Renwick NoneYou'd search 'show me all shipments for customer X in the last six months'. Back comes all of them, with dates, routes, any issues, what conversations you've had with them.
- Dan Firth NoneCan I save that for next time?
- Tobias Renwick NoneYeah, on pages. You'd create a page like 'customer X dashboard', pin that search to it, and you see it every time you log in.
- Nicola Ellwood NoneWhat about overdue payments? Can I see that?
- Tobias Renwick NoneSure. 'Show me customers with unpaid invoices over thirty days old', the brain queries your accounting system and your CRM at the same time. You get a list with amounts and dates.
- Dan Firth NoneHow often does it refresh?
- Tobias Renwick NoneEvery night. We pull everything from your systems in the evening, index it, and by seven in the morning you've got today's data in the brain.
- Nicola Ellwood NoneWhat if something changes mid-day? A customer calls with an issue?
- Tobias Renwick NoneIt'll be in the brain by the next morning. If you need something real-time, the brain isn't the answer. But for operational decisions...'who's overdue', 'where are the problematic routes', nightly is usually fine.
- Dan Firth NoneIs it secure? We don't want customer data floating around.
- Tobias Renwick NoneTo be precise, your data stays in your Snowflake account. We don't copy it anywhere. The brain sits on top and queries it. All access is controlled by you.
- Nicola Ellwood NoneWhat if it breaks?
- Tobias Renwick NoneYou raise a ticket. Starter means four-business-hour response. Most issues are source-system stuff, something got renamed, a field is optional. We can fix those pretty quick.
- Tom Ashdown NoneAny other questions?
- Dan Firth NoneHow quickly can you go live?
- Tom Ashdown NoneFour weeks from signing. So if you decide to move forward now, we could have you live by late January.