What was said
What this says
Current to 11 Oct 26Chris Jagger and Glen Nuttall asked for a first-year discount and a later start. Owen Tallis agreed a first-year subscription discount, kept implementation at £6,000 and agreed six weeks from signature. An order form was promised the same day.
What happened: On 27 Jan 2026 Tom brought in Owen Tallis, VP Sales, to handle price. Chris, Finance Director, and Glen, Financial Controller, asked for a discount because it is a new product for them.
Commercial: Owen held implementation at £6,000 and offered a first-year subscription discount. The size of the discount is not stated on the call.
Customer view: Chris asked to push implementation out because of tight resource. He closed with a clear signal that the deal was workable.
Watch: Glen raised adding users later, which Owen called an add-on. The evidence does not show the order form being signed, and a first-term discount ends at renewal.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Owen Tallis to send the order form with the agreed terms on 27 Jan 2026.
- Tom Ashdown to follow up with Chris Jagger until the order form is signed.
Risks
Current to 9 Oct 26- The discount applies to the first term only, so the first renewal will show a price step-up.
- The size of the discount is not stated on the call, and no signed order form is shown.
Opportunities
Current to 9 Oct 26- Glen asked about adding users later, which is an add-on or a renewal conversation.
- A tight-resource customer starting six weeks from signature may need careful onboarding to build early value.
Transcript
- Tom Ashdown NoneRight, Chris, Glen. Thanks for the time. Owen's here as well. He oversees our sales, helps us with any pricing questions.
- Chris Jagger NoneThanks. Hugh and I did have one question on price. Is there any room to move on the annual subscription?
- Owen Tallis NoneWhat are you thinking?
- Glen Nuttall NoneWe were hoping for a discount on the first year. It's a new product for us.
- Owen Tallis NoneI can move on the subscription. What I can do is the implementation, leave that at six thousand, no movement there. And offer a discount on the first-year subscription.
- Chris Jagger NoneThat helps. The other thing: can we push the implementation out? We're pretty tight on resource right now.
- Owen Tallis NoneHow far out are you thinking?
- Chris Jagger NoneMaybe six weeks?
- Tom Ashdown NoneWe can do that. Six weeks from signature.
- Glen Nuttall NoneAnd if we want to add users later on?
- Owen Tallis NoneThat's an add-on, billed separately or rolled into renewal. We'll work it out.
- Chris Jagger NoneOkay. I think we can make this work.
- Owen Tallis NoneGreat. I'll send you an order form today. To confirm: six weeks from signature, discount on the first-year subscription, implementation stays at six thousand, everything else standard Starter terms.
- Chris Jagger NonePerfect.
- Tom Ashdown NoneBrilliant. You should have that order form within the hour. Thanks, both.