Tom Ashdown

Tidecombe Housing / BB-Demo – Negotiation

Callcompleted

Tidecombe Housing: documents logo Tidecombe Housing: documents · 2024-01-15 14:30

Tidecombe Housing's finance director tested price, the one-year minimum and non-refundable implementation on 15 Jan 2024. BB-Demo held the terms, offered a first-term discount capped at 20 percent, and promised an order form for signature.

What was said

What this says

Current to 11 Oct 26

Tidecombe Housing's finance director tested price, the one-year minimum and non-refundable implementation on 15 Jan 2024. BB-Demo held the terms, offered a first-term discount capped at 20 percent, and promised an order form for signature.

What happened: Tom Ashdown and Owen Tallis took Tidecombe through the proposal on 15 Jan 2024. Luke Kitching, Natasha Pryor and Gemma Yates asked about price, exit and payment timing.

Commercial: Owen quoted £24,525 all-in including implementation, with a subscription piece of £18,525 against a Starter list of £19,500. A first-term discount was left open, capped at 20 percent.

Customer view: Luke pressed on the one-year minimum and non-refundable implementation, and BB-Demo held both. Natasha said she was less worried because she had done this before.

Watch: Luke expects to sign, with finance sign-off. The call does not show an executed order form, so the proposal remains an open item.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter terms negotiation
Importance
neutral
Sentiment
neutral
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send the order form for signature the day after the call.
  • Confirm who in finance signs off alongside Luke Kitching.

Risks

Current to 9 Oct 26
  • Luke Kitching questioned the exit position and non-refundable implementation, so lock-in concerns could slow signature.
  • The evidence does not show an executed order form from this call, so the deal is still a proposal.

Opportunities

Current to 9 Oct 26
  • Natasha Pryor asked about adding systems, and any beyond the first four weeks would need an upgrade or connector add-on.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Luke, Natasha, Gemma, great, Owen wanted to jump on this one. Owen runs our sales team.
  2. Owen Tallis
    Owen Tallis None
    Hi all. So you've seen the proposal, and we wanted to check, are there any questions on scope or pricing?
  3. Luke Kitching
    Luke Kitching None
    A couple of things. The 24,525, is that negotiable? And what happens month-to-month if we want to roll off?
  4. Owen Tallis
    Owen Tallis None
    Right. On price: Starter list is 19,500. You've got 24,525 all-in there because that includes implementation. The subscription piece is 18,525, we could look at the discount on first term depending on what makes sense, but no longer than 20 percent off. On the term, it's one year minimum. Quarterly billing if you want, but annual upfront is standard.
  5. Gemma Yates
    Gemma Yates None
    And if something goes wrong and we need to pause?
  6. Tom Ashdown
    Tom Ashdown None
    It's not a month-to-month thing, no. But honestly Gemma, within the first month we'll know if it's working. That's what Daniel's there for.
  7. Natasha Pryor
    Natasha Pryor None
    I've done this before, so I'm less worried about that. I want to know: what if we add a third system mid-implementation?
  8. Tom Ashdown
    Tom Ashdown None
    We can add it within the four weeks, no problem, Callie will just add it to the batch. After that, if you want to bring a fifth system in, you'd be looking at an upgrade or a connector add-on fee.
  9. Luke Kitching
    Luke Kitching None
    OK so on the commitment: one year minimum, price locked, can't exit?
  10. Owen Tallis
    Owen Tallis None
    That's the deal. One-year term from go-live. Month one, if you're not using it, that's a conversation with Daniel. But you're not escaping the year.
  11. Gemma Yates
    Gemma Yates None
    Right. And so when's the invoice due?
  12. Tom Ashdown
    Tom Ashdown None
    Implementation upfront before we kick off. The first annual invoice on day one of the contract.
  13. Luke Kitching
    Luke Kitching None
    So implementation upfront is non-refundable if we change our minds in week one?
  14. Owen Tallis
    Owen Tallis None
    That's right. Implementation is a service, Callie's on it, costs are locked. That's why the one-year term protects both sides.
  15. Natasha Pryor
    Natasha Pryor None
    OK, so assuming we're comfortable with that, what's the next step?
  16. Tom Ashdown
    Tom Ashdown None
    We'll send an order form for signature. Legal review if you need it. Once that's signed, we kick off.
  17. Owen Tallis
    Owen Tallis None
    Who signs on your side?
  18. Luke Kitching
    Luke Kitching None
    That'd be me, probably with a sign-off from finance.
  19. Tom Ashdown
    Tom Ashdown None
    Leave that with me. I'll get the form over by tomorrow. Cheers, all.

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