Who they are
Insight
Current to 11 Oct 26Finance Director and economic buyer at Tidecombe Housing. He pressed on Starter terms in 2024, then on 19 Jan 2026 chose not to renew because the brain was not used day to day. His platform user was deactivated on 28 Feb 2026.
Role: Finance Director and economic buyer at Tidecombe Housing. He negotiated the Starter terms and handled the order form and renewal paperwork. His platform user was not an admin and was deactivated on 28 Feb 2026.
Influence: decision-maker. On 19 Jan 2026 he chose not to renew, and Gemma Yates agreed. This followed his 28 Nov 2025 reply that the team would like to renew.
Watch: the decision was about adoption, not price. A win-back depends on a new champion emerging, since the data remains in the customer's Snowflake.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Tidecombe Housing | Finance Director | economic_buyer | luke.kitching@tidecombe.example |
Activity
- 19 Jan 2026callTidecombe Housing / BB-Demo – Renewal
+1
- 28 Nov 2025email_threadYour renewal coming up
- 10 Feb 2025email_threadStarter renewal for signature
- 20 Jan 2025callTidecombe Housing / BB-Demo – Renewal
+2
- 29 Nov 2024email_threadRenewal, subscription expiring 28 February 2025
- 24 Jan 2024email_threadOrder form ready for signature
- 15 Jan 2024callTidecombe Housing / BB-Demo – Negotiation
+2
- 2 Jan 2024callTidecombe Housing / BB-Demo – Proposal
- 23 Nov 2023callTidecombe Housing / BB-Demo – Discovery