Why did we lose the customers we lost, and who looks like them now?
Retention over the trailing 12 months Updated 09 Oct 26
Logo retention Net retention
0.0% 60.0% 120.0% 30 Sep 25 31 Oct 25 30 Nov 25 31 Dec 25 31 Jan 26 28 Feb 26 31 Mar 26 30 Apr 26 31 May 26 30 Jun 26 31 Jul 26 31 Aug 26 30 Sep 26 97.3% 72.7% 30 Sep 25: Logo retention 83.3%; Net retention 100.0% 31 Oct 25: Logo retention 83.3%; Net retention 100.7% 30 Nov 25: Logo retention 76.0%; Net retention 88.9% 31 Dec 25: Logo retention 76.9%; Net retention 87.6% 31 Jan 26: Logo retention 77.4%; Net retention 94.7% 28 Feb 26: Logo retention 72.7%; Net retention 88.9% 31 Mar 26: Logo retention 69.7%; Net retention 87.2% 30 Apr 26: Logo retention 73.0%; Net retention 92.6% 31 May 26: Logo retention 73.0%; Net retention 94.1% 30 Jun 26: Logo retention 74.4%; Net retention 95.6% 31 Jul 26: Logo retention 70.7%; Net retention 97.0% 31 Aug 26: Logo retention 73.8%; Net retention 98.8% 30 Sep 26: Logo retention 72.7%; Net retention 97.3% One point per month; the dot and figure at the right end are the latest value. Latest (30 Sep 26): Logo retention 72.7%; Net retention 97.3%.
Show the figures as a table month_end Logo retention Net retention 30 Sep 25 83.3% 100.0% 31 Oct 25 83.3% 100.7% 30 Nov 25 76.0% 88.9% 31 Dec 25 76.9% 87.6% 31 Jan 26 77.4% 94.7% 28 Feb 26 72.7% 88.9% 31 Mar 26 69.7% 87.2% 30 Apr 26 73.0% 92.6% 31 May 26 73.0% 94.1% 30 Jun 26 74.4% 95.6% 31 Jul 26 70.7% 97.0% 31 Aug 26 73.8% 98.8% 30 Sep 26 72.7% 97.3%
About this view Asked: Why did we lose the customers we lost, and who looks like them now?
Saved: Thu 15 Oct 2026, 10:21 UTC
Figures as at: 2026-10-09
Table q: 13 rows from the facts measure arr_bridge (months 13, period 12)
This view was drawn for a chat answer and is read-only. Click a mark to filter the others, use the slicers, open the rows behind any chart or download them as CSV.
More Help & Support
{{product}} is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026 .
How to use the site
Summary is the landing page: what happened this week, the calls just held and the calls coming up, the risks and the renewals due.Organisations lists every customer. Open one to see its key facts, the AI assessment and next step, platform usage, the ARR journey, deals, documents, contacts and activity, and the lineage of every block.Conversations , Commercial , People , News and Documents cut the same data by topic. System explains how the site is built and where each figure comes from.Every card ends with a small made from link: it opens the lineage explorer focused on that card, so you can walk from the figure down to the raw rows it came from. Use the sun and moon button at the top right to choose dark or light. Choose your device's own mode again to go back to following the device. How to ask
Press Ask B (the speech bubble) in the header. Type a question, or pick one of the examples.
Search finds the organisations, people, calls, emails, tickets, documents and news that match your words, with links to their pages.Ask Claude copies your question and opens the {{product}} Claude Project, where Claude answers from the same data using the {{product}} tools and cites the pages it used.The site itself does not call an AI model; answers in Claude come from the same figures you see here.
What the data covers
Data Records Organisations {{count.organisation}} People at customers {{count.person}} BB-Demo staff {{count.employee}} Calls {{count.call}} Email threads {{count.email_thread}} Support tickets {{count.ticket}} Documents {{count.document}} Deals {{count.deal}} Invoices {{count.invoice}} Events {{count.event}} News items {{count.news}}
Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.
BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. {{product}} is the tool that reads its data.
Who to contact
Email [email protected]