Martina Engel
Person
Kronfeld Assekuranz · finance
Head of Finance at Kronfeld Assekuranz and the billing contact. On the 16 Feb 2026 negotiation call she said the business case works at the discounted figure. She has not replied in any invoice thread.
Who they are
Insight
As at Fri 9 Oct 2026Head of Finance at Kronfeld Assekuranz and the billing contact. On the 16 Feb 2026 negotiation call she said the business case works at the discounted figure. She has not replied in any invoice thread.
Role: Head of Finance in Düsseldorf, CRM role finance. She is the addressee of BG-Demo's implementation and quarterly subscription invoices and was invited to the 11 Jun 2026 Customer Day.
Influence: on the 16 Feb 2026 call she said the business case works at forty-seven-five and asked for it in the order form. That shows weight in the commercial decision, though the evidence does not show who signs.
Watch: no reply appears in the invoice threads, so the PO number and payment intent are not shown. The year-one discount ends at renewal, and price sensitivity may return.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Kronfeld Assekuranz | Head of Finance | finance | martina.engel@kronfeld.example |
Activity
- Upcoming
- 19 Nov 2026upcoming eventBG-Demo webinar
+33 - Held
- 7 Oct 2026email threadInvoice INV-177-0004, subscription
- 7 Oct 2026invoiceINV-177-0004
- 7 Jul 2026email threadInvoice INV-177-0003, subscription
- 7 Jul 2026invoiceINV-177-0003
- 11 Jun 2026eventBG-Demo Customer Day London
+91 - 7 Jun 2026email threadBG-Demo Customer Day on 11 Jun 2026
- 7 Apr 2026email threadInvoice INV-177-0002, subscription
- 7 Apr 2026invoiceINV-177-0002
- 24 Mar 2026email threadInvoice INV-177-0001, implementation
- 24 Mar 2026invoiceINV-177-0001
- 11 Mar 2026eventData leaders conference (BG-Demo stand)
+16 - 16 Feb 2026callKronfeld Assekuranz / BG-Demo – Negotiation
+1