Alison Mawdsley

Person

Alison Mawdsley is the CRM champion at Lunesdale Homes, a prospect. She led discovery on complaints reconciliation and wants a narrow, proven demo. The Enterprise deal stalled at procurement, led by the Director of Finance.

made from

Who they are

Insight

As at Fri 9 Oct 2026

Alison Mawdsley is the CRM champion at Lunesdale Homes, a prospect. She led discovery on complaints reconciliation and wants a narrow, proven demo. The Enterprise deal stalled at procurement, led by the Director of Finance.

Role: Head of Customer Insight at Lunesdale Homes in Lancaster, recorded in the CRM as champion. She joined the 11 Dec 2025 discovery call with Christopher Bamber and has one deal on record.

Influence: She frames the pain and the proof needed, but Christopher, the Director of Finance, set the buying conditions: whole-life cost in writing, a comparison and a separate procurement process. The evidence does not show who signs.

Watch: She is wary of overclaiming and prefers a small thing done properly, so a demo on a narrow slice of repairs complaints data suits her. Her estimate of analyst effort was still to come.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

CRM records

Organisation	Title	Role	Email
Lunesdale Homes	Head of Customer Insight	champion	alison.mawdsley@lunesdale.example

CRMmade from

Activity

11 Dec 2025email threadFollow-up from our discovery conversation Priya Raman, Alison Mawdsley, Christopher Bamber
11 Dec 2025callLunesdale Homes / BG-Demo – Discovery Priya Raman, Alison Mawdsley, Christopher Bamber
8 Dec 2025email threadScheduling a discovery conversation Priya Raman, Alison Mawdsley
28 Oct 2025dealLunesdale Homes – New Priya Raman, Alison Mawdsley
18 Jan 2024eventBG-Demo webinar Nell Ashcombe, Claire Haddon, Toby Underwood, Zoe Nuttall, Brendan O'Mahony, Wei Ling Tan, Toby Mellor, Inge de Boer, Alison Mawdsley, Alejandro Fuentes, Neha Kapoor, Luke Allott, Philip Annear, Wes Jago, Lauren Pilkington, Nils Behrens, Jade Kenwright+14
4 Jan 2024email threadInvitation: BG-Demo webinar on Thursday 18 Jan 2024 Nell Ashcombe, Alison Mawdsley

CRMmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

Summary is the landing page: what happened this week, the calls just held and the calls coming up, the risks and the renewals due.
Organisations lists every customer. Open one to see its key facts, the AI assessment and next step, platform usage, the ARR journey, deals, documents, contacts and activity, and the lineage of every block.
Conversations, Commercial, People, News and Documents cut the same data by topic. System explains how the site is built and where each figure comes from.
Every card ends with a small made from link: it opens the lineage explorer focused on that card, so you can walk from the figure down to the raw rows it came from.
Use the sun and moon button at the top right to choose dark or light. Choose your device's own mode again to go back to following the device.

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

Ask B sends your question to Claude through the B-Glass connector. Claude answers from the same records as these pages, read-only, and links each claim to its source page.
Find (the box in the header) finds the organisations, people, calls, emails, tickets, documents and news that match your words, with links to their pages.
The same connector works in Claude Desktop or the B-Glass Claude Project, with the same answers and sources.

What the data covers

Data	Records
Organisations	225
People at customers	862
BG-Demo staff records (in post and leavers)	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

Who to contact

Email info@b-glass.uk or talk to your B-Glass account team. Tell us the page address and what looked wrong; a screenshot helps.

Help