Who they are
Insight
Current to 12 Oct 26Fran Whiting is the CRM champion at Aldbourne Hospice Care. She drove discovery and demo, but sign-off sat with Robin Hatherell and the finance committee. The record shows her at four calls and four threads, none after 11 May 2026.
Role: Head of Supporter Care at Aldbourne Hospice Care, recorded in the CRM as champion. She opened the buying process and expects about ten users.
Influence: She sponsored the deal, but the 7 Apr 2026 demo read says Robin, the finance director, and trustees decide. Robin led the 7 May 2026 proposal and 5 Jun 2026 negotiation calls.
Watch: On 5 Jun 2026 the board wanted the ability to scale back if adoption is low, so Fran's team adoption matters for the first renewal. She was due to brief the customer IT team on access. The evidence does not show the signed order form.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Aldbourne Hospice Care | Head of Supporter Care | champion | fran.whiting@aldbourne.example |
Activity
- 16 Jul 2026eventBB-Demo webinar
+26
- 5 Jun 2026callAldbourne Hospice Care / BB-Demo – Negotiation
+1
- 11 May 2026email_threadMoving forward
- 7 May 2026callAldbourne Hospice Care / BB-Demo – Proposal
- 28 Apr 2026email_threadProposal review
- 8 Apr 2026email_threadDemo follow-up
- 7 Apr 2026callAldbourne Hospice Care / BB-Demo – Demo
- 2 Mar 2026callAldbourne Hospice Care / BB-Demo – Discovery
- 25 Feb 2026email_threadDiscovery call
- 29 Jan 2026dealAldbourne Hospice Care – New
- 23 Sep 2025eventRevenue leaders roundtable
+22