Booking time to talk about the renewal

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Amara Obi asked Mats Eklund for a renewal call. The CFO declined to book one until he has usage by team and the return, and said he will not discuss a price change on a call.

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Current to 11 Oct 26

Amara Obi asked Mats Eklund for a renewal call. The CFO declined to book one until he has usage by team and the return, and said he will not discuss a price change on a call.

Ask: Amara proposed 30 minutes to walk through usage across 160 licensed users ahead of the Enterprise term ending on 31 May 2026. Mats replied that he wants usage by team for the year and BB-Demo's view of the return first.

Customer view: He will check the material against the store-investment plan and the e-commerce budget. He also wants to know the cost next year and will not discuss a price change on a call.

Next: BB-Demo needs a written value case and a next-year cost statement before any call is scheduled.

AI · claude-sonnet-5-5 · 11 Oct 2026

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Updated 9 Oct 26

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First message2026-04-14

Last message2026-04-16

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Amara Obi 14 Apr 2026 11:50
to Mats Eklund
Dear Mats, I'm Amara Obi, a Customer Success Manager at BB-Demo. I'm writing because your Enterprise contract runs to 31 May 2026, and I'd like to get a renewal conversation in the diary while there is still plenty of time. Here's what the numbers say so far: usage across your 160 licensed users has been moving up this quarter. I'd like to walk you through it properly, along with what the brain is delivering for customer service, e-commerce and the stores. Would 30 minutes sometime next week suit you? Let me know which days are easiest and I'll work around your calendar. Best, Amara
Mats Eklund 16 Apr 2026 13:05
to Amara Obi
Amara, Thank you. I would like to see the numbers first, before we put a call in the diary. Please send me usage by team for the year, and what you believe the return is. I will need to check it against the store-investment plan and the e-commerce budget. I also want to understand what the cost looks like next year. I will not discuss a change in price on a call. Once I have read your material I can suggest a time. Mats Eklund, CFO

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Summary is the landing page: what happened this week, the calls just held and the calls coming up, the risks and the renewals due.
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