Fulford Ings Software - Proposal
Documentfinal Fulford Ings Software · proposal · final · 4 Aug 2025
Proposal from Lewis Kerr for a Starter-tier brain over support tickets and product analytics. Availability 99.5%, implementation £6,000, annual subscription £20k, £26k in the first year. Proposal only: the evidence does not show it was signed.
What it says
What this says
As at Fri 9 Oct 2026Proposal from Lewis Kerr for a Starter-tier brain over support tickets and product analytics. Availability 99.5%, implementation £6,000, annual subscription £20k, £26k in the first year. Proposal only: the evidence does not show it was signed.
What it is: a sales proposal dated 4 Aug 2025, prepared by Lewis Kerr, Account Executive. It offers the Starter tier with up to 15 licensed users and 4 data connectors, covering the support ticketing system and product analytics.
Commits: it is a proposal, so it binds nobody until an order form and MSA are signed. It quotes "standard availability (99.5% SLA)", billing "annual in advance", payment terms "30 days from invoice" and a term of "one year from go-live".
Unusual: nothing off the standard Starter terms. Renewal is stated as £20k from year two onwards, which is the v1 list price and would not hold once the customer renews at v2 list.
Not settled: the document does not show a signature, a go-live date actually reached, or P1 response times. The proposal validity of 30 days from 4 Aug 2025 has long passed, and the stored status of final does not make it executed paper.
As found in this document
As at Fri 9 Oct 2026- Price£19,500Source: the AI read of this record
- Availabilitystandard availability (99.5% SLA)Source: the AI read of this record
- Implementation fee£6,000Source: the AI read of this record
- Annual subscription (first year)£19,500Source: the AI read of this record
- Total first year£25,500Source: the AI read of this record
- Annual renewal£19,500 from year two onwardsSource: the AI read of this record
- Implementation durationfour weeks from kickoffSource: the AI read of this record
- Termone year from go-liveSource: the AI read of this record
- Billingannual in advanceSource: the AI read of this record
- Payment terms30 days from invoiceSource: the AI read of this record
- Proposal validity30 days from this dateSource: the AI read of this record
- Go-live targetearly September 2025Source: the AI read of this record
Body
Fulford Ings Software, Proposal
Executive summary
Fulford Ings Software provides compliance-training software to housing associations and councils. The customer success team manages support tickets weekly; ticket volume and resolution time are harder to correlate with usage without manual checking. The BG-Demo B-Glass will give the team a unified search over support tickets and product usage.
Scope
The brain will connect to your support ticketing system and your product analytics, allowing the customer success team to search and dashboard ticket types against usage trends, user adoption and cohorts.
Tier: Starter Licensed users: up to 15 Data connectors: 4
The Starter tier includes pages, chat and search, with six-monthly check-in and standard availability (99.5% SLA).
Pricing
| Item | Cost |
|---|---|
| Implementation | £6,000 |
| Annual subscription (first year) | £20k |
| Total first year | £26k |
Implementation runs four weeks from kickoff. Annual renewal is £20k from year two onwards.
Commercial terms
Read the whole document (1,457 characters)
- Term: one year from go-live
- Billing: annual in advance
- Payment terms: 30 days from invoice
- Proposal validity: 30 days from this date
Next steps
- Sign the order form and MSA
- Lewis will confirm implementation dates
- Go-live target: early September 2025
Prepared by: Lewis Kerr, Account Executive, BG-Demo Date: 4 August 2025