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Thackwray Logistics - QBR

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Thackwray Logistics logo Thackwray Logistics · qbr_deck · final · 2026-02-22

Final QBR deck by Amara Obi for the Growth tier. It states £44k contracted annual recurring revenue, 40 licensed users, around nine active, and a term ending 3 Apr 2026. It sets a plan to widen access and agree a value measure.

What it says

What this says

Current to 13 Oct 26

Final QBR deck by Amara Obi for the Growth tier. It states £44k contracted annual recurring revenue, 40 licensed users, around nine active, and a term ending 3 Apr 2026. It sets a plan to widen access and agree a value measure.

What it is: a customer-facing quarterly business review dated 22 Feb 2026, prepared by Amara Obi, Customer Success Manager. It states "Contracted annual recurring revenue: £44k" and "Current term ends: 3 Apr 2026".

Commits: no service levels or billing terms. The plan assigns actions before the term ends on 3 Apr 2026: agree which client managers get access, build one or two dashboards, and hold a renewal conversation with Sophie Ling and Amara.

Unusual: the deck raises value itself, noting "a lot of the allowance is unused" with around nine active users against 40 licences, and says there is no measure of time saved. It also asks whether the tier still fits.

Not settled: the deck does not show the renewal outcome, the customer's answers, or who attended. The term end has since passed, so the current status is not shown here.

AI · claude-sonnet-5-5 · 13 Oct 2026

As found in this document

Current to 9 Oct 26
  • Date end3 Apr 2026Source: object_read:doc_157_012
  • Date renewal3 Apr 2026Source: object_read:doc_157_012

The document

Body

Thackwray Logistics - QBR

Quarterly business review, prepared by Amara Obi, Customer Success Manager, BB-Demo. Review date: 22 Feb 2026. Status: Final.

Where we are

  • Customer since: 4 Apr 2025
  • Tier: Growth
  • Contracted annual recurring revenue: £44k
  • Licensed users: 40
  • Current term ends: 3 Apr 2026
  • Account owner: Sophie Ling. Customer Success Manager: Amara Obi

I am newer to this account than the team at Thackwray, so this deck starts from what the numbers say and what you tell me, not from history I have not lived through.

Usage: here's what the numbers say

MeasurePosition
Licensed users40
Active users, average over the last thirty daysaround nine
Change in active users against the prior quarterup slightly
Read the whole document (2,704 characters)
  • Usage is steady and edging up, which is good.
  • Nine regular users against forty licences means a lot of the allowance is unused. That is headroom, but it is also a question about value, and I would rather raise it than have you raise it.
  • Who else should have access? Client managers for each brand are the obvious group, since the Growth tier was bought so they could see orders, returns tickets and service reviews together.

Value

  • The purpose of the brain here is one view per brand across orders, returns tickets and service reviews, without anyone reconciling systems by hand.
  • The regular users are clearly getting something from it, but I do not yet have a measure of the time saved or the reviews prepared faster. I would like to agree one with you during this review.
  • Dashboards are included in Growth. If the client managers have a few reports they rebuild every month, those are the first candidates.

Issues

  • No tickets raised in the last thirty days, and none marked high priority.
  • No overdue invoices.
  • Quiet is good, but with this few active users I would like to hear directly whether anything is being worked around instead of reported.

Plan

ActionOwnerTiming
Agree which client managers should be invited, and switch on accessThackwray lead, with Amara ObiBefore the term ends on 3 Apr 2026
Pick one or two reports to build as dashboards, and a simple value measureAmara ObiBefore the term ends
Renewal conversation, including whether the tier still fitsSophie Ling and Amara ObiBooked ahead of 3 Apr 2026
Next QBR in the diaryAmara ObiTo be agreed on this call

Questions for you

  1. What does good look like for your client managers this quarter?
  2. Which brands or reviews are still prepared outside the brain?
  3. Is anything stopping more of the team from logging in?

Best, Amara

Documentsmade from

Unusual terms

Current to 9 Oct 26
  • Value measure not yet agreed
  • Tier fit to be reviewed at renewal

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

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DataRecords
Organisations225
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BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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