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Ashwell Mercer Interiors - Master Services Agreement (signed)

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Ashwell Mercer Interiors logo Ashwell Mercer Interiors · contract · executed · 9 Aug 2024

Executed Master Services Agreement signed 9 Aug 2024 for the Growth tier, 23 Aug 2024 to 22 Aug 2025. Availability 99.5%, P1 first response 1 Business Hour. Subscription £40k a year after a 10% first-term discount, plus £12k implementation.

What it says

What this says

As at Fri 9 Oct 2026

Executed Master Services Agreement signed 9 Aug 2024 for the Growth tier, 23 Aug 2024 to 22 Aug 2025. Availability 99.5%, P1 first response 1 Business Hour. Subscription £40k a year after a 10% first-term discount, plus £12k implementation.

What it is: the executed MSA and order form for the Growth subscription and implementation, signed by Priya Raman for BG-Demo and a Director for the customer on 9 Aug 2024.

Commits: "Availability | 99.5%" and "P1 first response | 1 Business Hour", with the nightly refresh "Complete by 07:00 customer local time on business days". The subscription of £40k is billed quarterly in advance, invoices payable within 30 days.

Unusual: a 10% discount that "does not carry into any later term". Credits are "for availability only", so data freshness is not credited.

Not settled: the term ended 22 Aug 2025 and renewal pricing is left to "a new order form". The document does not show what happened after that, and it names the customer signatory only as a Director.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

As found in this document

As at Fri 9 Oct 2026
  • Date end22 Aug 2025Source: the AI read of this record
  • Date signed9 Aug 2024Source: the AI read of this record
  • Date start23 Aug 2024Source: the AI read of this record
  • Price£39,600Source: the AI read of this record
  • Availability99.5%Source: the AI read of this record
  • P1 first response1 Business HourSource: the AI read of this record
  • Nightly refreshComplete by 07:00 customer local time on business daysSource: the AI read of this record
  • Service credit10% of one month's fee for each month in which availability falls below the commitmentSource: the AI read of this record
  • Annual recurring subscription£39,600, billed quarterly in advanceSource: the AI read of this record
  • One-off implementation fee£12,000, invoiced once, as a single chargeSource: the AI read of this record
  • Payment termsInvoices are payable within 30 days of the invoice dateSource: the AI read of this record
  • Implementationeight weeks from the service start date, up to eight connectorsSource: the AI read of this record

The document

Body

Ashwell Mercer Interiors - Master Services Agreement (signed)

Status: Executed Signed: 9 Aug 2024 Service start date: 23 Aug 2024 Service end date: 22 Aug 2025

Parties

This Master Services Agreement is made between:

  • BG-Demo, a London data business, the supplier of B-Glass ("BG-Demo"); and
  • Ashwell Mercer Interiors, an office and retail fit-out contractor based in Reading ("the Customer").

BG-Demo's account owner for this agreement is Priya Raman, Account Executive. The Customer's day-to-day contact on the BG-Demo side after signature is Marcus Bell, Customer Success Manager.

Background

The Customer fits out offices and retail space for landlords and corporate tenants across London and the Thames Valley. It wishes to bring its project, commercial and credit-control teams onto one layer so that each client's projects, variations, calls and invoices can be seen together. BG-Demo will build and run B-Glass inside the Customer's own Snowflake account on the Growth tier, as set out in this agreement.

Definitions

Read the whole document (6,809 characters)
  • Services: the Growth subscription to B-Glass and the Growth implementation described in the Order Form below.
  • Subscription Term: the period from 23 Aug 2024 to 22 Aug 2025.
  • Connector: a configured link from a Customer system to the brain.
  • Business Hour: an hour within BG-Demo's normal UK support day on a business day.
  • Order Form: the schedule of lines, prices and billing set out in this document.

Order Form

SKULineQuantityUnit priceDiscountNet amountRecurring
SUB-GROWTHB-Glass – Growth1£44k10%£40kYes, annual
IMP-GROWTHImplementation – Growth (eight weeks, up to eight connectors)1£12k0%£12kNo, one-off

Summary of charges

ItemAmount
Annual recurring subscription£40k
One-off implementation fee£12k
Total contract value£52k

The discount of 10% applies to the subscription line for the Subscription Term only. It is a first-term discount and does not carry into any later term.

Scope of the Services

Subscription

BG-Demo will provide the Customer with access to the Growth tier of B-Glass, including pages, chat and search, the dashboards builder and quarterly business reviews led by the Customer Success Manager. The Customer may use the Growth user allowance and the Growth connector allowance.

Implementation

BG-Demo will carry out the Growth implementation over eight weeks from the service start date, connecting up to eight of the Customer's systems to the brain. The implementation is a fixed fee and covers configuration, initial data load, and training for the Customer's project, commercial and credit-control teams.

Customer responsibilities

The Customer will:

  • name a project lead and give BG-Demo timely access to the systems to be connected;
  • keep administrator credentials for each connected system current;
  • tell BG-Demo promptly when it changes or replaces a connected system, because that can interrupt a Connector; and
  • use the Services in line with the Growth allowances.

Service levels

MeasureCommitment
Availability99.5%
P1 first response1 Business Hour
Nightly refreshComplete by 07:00 customer local time on business days
Service credit10% of one month's fee for each month in which availability falls below the commitment

Service credits under this agreement are given for availability only. Data freshness is not a credited measure on the Growth tier. A credit is applied against a future invoice and is a one-off adjustment, not a change to the recurring charge.

Fees, billing and payment

  • The annual subscription of £40k is billed quarterly in advance.
  • The implementation fee of £12k is invoiced once, as a single charge.
  • Invoices are payable within 30 days of the invoice date.
  • All charges are in pounds sterling and exclude VAT, which is added where applicable.
  • BG-Demo may suspend the Services only after written notice of non-payment and a reasonable period to remedy it.

Term and renewal

This agreement starts on 23 Aug 2024 and runs for twelve months to 22 Aug 2025. BG-Demo's Customer Success Manager will contact the Customer ahead of the end of the term to discuss renewal. Pricing for any renewal term will be set out in a new order form, and the first-term discount does not apply to it.

Data protection and security

The brain runs inside the Customer's own Snowflake account, so the Customer's data stays under the Customer's control. BG-Demo will process personal data only on the Customer's documented instructions and only to provide the Services. BG-Demo will keep appropriate technical and organisational measures in place and will tell the Customer without undue delay if it becomes aware of a personal data breach affecting the Customer's data.

Confidentiality

Each party will keep the other's confidential information secret, use it only for the purposes of this agreement, and disclose it only to staff and advisers who need it and who are bound by equivalent duties. These duties continue after the agreement ends.

Intellectual property

The Customer keeps all rights in its own data and in the outputs generated from it. BG-Demo keeps all rights in B-Glass software, its models, templates and documentation, and grants the Customer a non-exclusive right to use them during the Subscription Term.

Liability

Neither party limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited. Subject to that, each party's total liability under this agreement is limited to the charges paid or payable for the Subscription Term, and neither party is liable for indirect or consequential loss.

Termination

Either party may end this agreement by written notice if the other commits a material breach and does not remedy it within a reasonable period after notice, or if the other becomes insolvent. On termination the Customer's access ends, and BG-Demo will help the Customer retrieve its data from its own Snowflake account on request.

General

This agreement, with its Order Form, is the whole agreement between the parties on its subject and replaces earlier proposals and discussions. Changes must be in writing and signed by both parties. It is governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Signatures

For BG-DemoFor Ashwell Mercer Interiors
NamePriya RamanAuthorised signatory
TitleAccount ExecutiveDirector
SignatureSignedSigned
Date9 Aug 20249 Aug 2024
Documentsmade from

Unusual terms

As at Fri 9 Oct 2026
  • 10% first-term discount on the subscription
  • Credits for availability only, not data freshness
  • Twelve-month term with no stated auto-renewal

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

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Help & Support

B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

What the data covers

DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

Who to contact

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