Kesselfeld Software - Proposal
Documentfinal Kesselfeld Software: documents · proposal · final · 2025-11-19
Growth tier proposal from Tom Ashdown dated 19 Nov 2025 for Kesselfeld Software: £48k a year plus £12k implementation, £60k in total. States 99.5% availability and a one business hour P1 response. Unsigned proposal, so an open item.
What it says
What this says
Current to 11 Oct 26Growth tier proposal from Tom Ashdown dated 19 Nov 2025 for Kesselfeld Software: £48k a year plus £12k implementation, £60k in total. States 99.5% availability and a one business hour P1 response. Unsigned proposal, so an open item.
What it is: A Growth tier proposal prepared by Tom Ashdown, BB-Demo Account Executive, dated 19 Nov 2025 for Kesselfeld Software in Berlin. It is stored as final but it is a proposal, not executed paper.
Commits: Scope is 40 user licenses and up to eight connectors, with a "99.5% availability SLA" and "one business hour P1 response time". Billing is "Annual in advance, Net 30 days" over a 12 month term.
Unusual: The £48k annual price matches neither the v1 Growth list of £44k nor the v2 list of £50k. The proposal labels it annual recurring revenue and gives no discount or reason.
Not settled: The evidence does not show whether an order form was signed. No service credits, connector delivery dates or renewal terms are stated, and "within two months" sits beside an eight-week implementation.
As found in this document
Current to 9 Oct 26- Price£47,500Source: object_read:doc_099_003
- Company Brain Growth annual price£47,500Source: object_read:doc_099_003
- Implementation Growth fee£12,000Source: object_read:doc_099_003
- Total deal value£59,500Source: object_read:doc_099_003
- User licenses40 user licensesSource: object_read:doc_099_003
- Data connectorsUp to eight data connectors (helpdesk, CRM, email, etc.)Up to eight data connectors (helpdesk, CRM, email, etc.) · Source: object_read:doc_099_003
- Nightly data refreshNightly data refresh complete by 07:00 customer local timeNightly data refresh complete by 07:00 customer local time · Source: object_read:doc_099_003
- Availability99.5% availability SLASource: object_read:doc_099_003
- P1 responseStandard support (one business hour P1 response time)Standard support (one business hour P1 response time) · Source: object_read:doc_099_003
- Implementation lengthEight-week implementationSource: object_read:doc_099_003
- BillingAnnual in advance, Net 30 daysSource: object_read:doc_099_003
- Contract term12 months, commencing on order form signature12 months, commencing on order form signature · Source: object_read:doc_099_003
- Go-live targetwithin two months of project startwithin two months of project start · Source: object_read:doc_099_003
The document
Body
Kesselfeld Software - Proposal
Date: 19 November 2025 Prepared for: Kesselfeld Software, Berlin Prepared by: Tom Ashdown, Account Executive, BB-Demo
Executive Summary
We propose to implement the Company Brain, BB-Demo's AI-queryable data layer, for Kesselfeld Software's customer success and operations teams. The implementation enables your teams to search and analyse customer tickets, renewals and usage across a single interface, eliminating manual reconciliation and accelerating decisions.
Context
Kesselfeld Software manages maintenance-planning relationships across hundreds of customer accounts. Your customer success team today resolves tickets and renewals through multiple systems: the helpdesk, the CRM, and spreadsheets. This fragmentation creates delay and risk of missed renewal signals.
The Company Brain unifies these data sources, allowing your teams to answer questions like "Which customers have open tickets and upcoming renewals?" or "Which support topics correlate with churn?" in seconds, without manual queries or exports.
Scope: Growth Tier
Included:
Read the whole document (2,513 characters)
- 40 user licenses
- Up to eight data connectors (helpdesk, CRM, email, etc.)
- Dashboards builder for custom reporting
- Quarterly business reviews
- Nightly data refresh complete by 07:00 customer local time
- 99.5% availability SLA
- Standard support (one business hour P1 response time)
- Eight-week implementation
Implementation covers:
- Connector design and setup
- Data model configuration
- Dashboard templates for renewals and usage
- Admin and user training
- Go-live support
Pricing
| Item | Quantity | Unit Price | Amount |
|---|---|---|---|
| Company Brain – Growth (annual) | 1 | £48k | £48k |
| Implementation – Growth | 1 | £12k | £12k |
| Total deal value | £60k |
Annual recurring revenue: £48k
Billing: Annual in advance, Net 30 days
Contract term: 12 months, commencing on order form signature
Why Now
Your customer success operations are growing; your teams need better visibility and faster decision cycles. With the renewal season upon us, deploying the Company Brain now means your teams can run stronger renewal campaigns and identify at-risk accounts earlier than the competition.
Next Steps
- Sign the order form and MSA
- Kick-off discovery call
- Go-live target: within two months of project start
Contact
Tom Ashdown Account Executive, BB-Demo tom.ashdown@bb-demo.example
Unusual terms
Current to 9 Oct 26- Annual price £47,500 matches neither v1 nor v2 Growth list
- Proposal labels £47,500 as annual recurring revenue
- Go-live within two months beside eight-week implementation