Kesselfeld Software - Proposal v1
Documentdraft Kesselfeld Software: documents · proposal · draft · 2025-11-14
Draft proposal dated 14 Nov 2025 for a Growth tier company brain at £48k a year plus £12k implementation, total £60k. States 99.5% availability and a one business hour P1 response. Unsigned; an open item, not a contract.
What it says
What this says
Current to 11 Oct 26Draft proposal dated 14 Nov 2025 for a Growth tier company brain at £48k a year plus £12k implementation, total £60k. States 99.5% availability and a one business hour P1 response. Unsigned; an open item, not a contract.
What it is: a draft proposal from Tom Ashdown, Account Executive, to Kesselfeld Software in Berlin. It scopes the Growth tier for customer success and operations teams and is marked "Draft" in its text.
Commits: nothing binding, as a proposal. It sets out "99.5% availability SLA", "one business hour P1 response time" and a nightly refresh "complete by 07:00 customer local time". Billing is "Annual in advance, Net 30 days" over a 12 month term.
Unusual: the annual price of £48k is above the v1 Growth list of £44k and below the v2 list of £50k in the brief, and the document does not explain the basis. It also labels £48k as "Annual recurring revenue", which is a proposal figure, not contracted ARR.
Not settled: the document does not show whether it was accepted, revised or signed. Only an executed order form would fix price and terms. It names no Kesselfeld contact and no signatory.
As found in this document
Current to 9 Oct 26- Price£47,500Source: object_read:doc_099_002
- Availability99.5% availability SLASource: object_read:doc_099_002
- P1 responseStandard support (one business hour P1 response time)Standard support (one business hour P1 response time) · Source: object_read:doc_099_002
- Nightly refreshNightly data refresh complete by 07:00 customer local timeNightly data refresh complete by 07:00 customer local time · Source: object_read:doc_099_002
- Annual subscription price£47,500Source: object_read:doc_099_002
- Implementation fee£12,000Source: object_read:doc_099_002
- Total deal value£59,500Source: object_read:doc_099_002
- BillingAnnual in advance, Net 30 daysSource: object_read:doc_099_002
- Contract term12 months, commencing on order form signature12 months, commencing on order form signature · Source: object_read:doc_099_002
- Implementation lengthEight-week implementationSource: object_read:doc_099_002
- Go-live targetwithin two months of project startwithin two months of project start · Source: object_read:doc_099_002
The document
Body
Kesselfeld Software - Proposal v1
Draft
Date: 14 November 2025 Prepared for: Kesselfeld Software, Berlin Prepared by: Tom Ashdown, Account Executive, BB-Demo
Executive Summary
We propose to implement the Company Brain, BB-Demo's AI-queryable data layer, for Kesselfeld Software's customer success and operations teams. The implementation enables your teams to search and analyse customer tickets, renewals and usage across a single interface, eliminating manual reconciliation and accelerating decisions.
Context
Kesselfeld Software manages maintenance-planning relationships across hundreds of customer accounts. Your customer success team today resolves tickets and renewals through multiple systems: the helpdesk, the CRM, and spreadsheets. This fragmentation creates delay and risk of missed renewal signals.
The Company Brain unifies these data sources, allowing your teams to answer questions like "Which customers have open tickets and upcoming renewals?" or "Which support topics correlate with churn?" in seconds, without manual queries or exports.
Scope: Growth Tier
Included:
Read the whole document (2,600 characters)
- 40 user licenses
- Up to eight data connectors (helpdesk, CRM, email, etc.)
- Dashboards builder for custom reporting
- Quarterly business reviews
- Nightly data refresh complete by 07:00 customer local time
- 99.5% availability SLA
- Standard support (one business hour P1 response time)
- Eight-week implementation
Implementation covers:
- Connector design and setup
- Data model configuration
- Dashboard templates for renewals and usage
- Admin and user training
- Go-live support
Pricing
| Item | Quantity | Unit Price | Amount |
|---|---|---|---|
| Company Brain – Growth (annual) | 1 | £48k | £48k |
| Implementation – Growth | 1 | £12k | £12k |
| Total deal value | £60k |
Annual recurring revenue: £48k
Billing: Annual in advance, Net 30 days
Contract term: 12 months, commencing on order form signature
Why Now
Your customer success operations are growing; your teams need better visibility and faster decision cycles. With the renewal season approaching, having the Company Brain live in the new year means your teams can run better renewal campaigns and catch at-risk accounts earlier.
Next Steps
We recommend:
- Confirm this proposal within one week
- Sign the order form and MSA
- Kick-off discovery call in the following week
- Go-live target: within two months of project start
Questions?
Tom Ashdown Account Executive, BB-Demo tom.ashdown@bb-demo.example
Unusual terms
Current to 9 Oct 26- Annual price £47,500 sits between v1 and v2 Growth list
- Figure labelled annual recurring revenue in a proposal
- Confirmation requested within one week