Lindqvarn Retail - Master Services Agreement v2
Documentdraft Lindqvarn Retail: documents · contract · draft · 2025-04-22
Unsigned draft MSA dated 22 Apr 2025 for the Enterprise tier. It states availability of 99.9%, P1 first response of 0.5 hours (30 minutes), and a subscription of £99,000 a year after a 10% first-term discount. Not binding until both parties sign.
What it says
What this says
Current to 11 Oct 26Unsigned draft MSA dated 22 Apr 2025 for the Enterprise tier. It states availability of 99.9%, P1 first response of 0.5 hours (30 minutes), and a subscription of £99,000 a year after a 10% first-term discount. Not binding until both parties sign.
What it is: a version 2 draft master services agreement from BB-Demo to Lindqvarn Retail, marked "This draft is not binding until both parties have signed it." Tom Ashdown is named as the BB-Demo signatory; the signature and date fields are blank.
Commits: Enterprise subscription at £110,000 less 10%, giving £99,000 annual recurring, plus a £30,000 one-off implementation, for a total contract value of £129,000. Term runs 1 Jun 2025 to 31 May 2026, invoiced annually in advance, payable within 30 days.
Unusual: service credits cover "Availability and data freshness" at 10% of one month's fee per breach month, and the discount applies to the first term only.
Not settled: renewal terms and pricing are "to be agreed in writing before the initial term ends". Open points remain on connectors, data protection review and the start date. The evidence does not show whether an executed copy exists; if one does, it overrides this draft.
As found in this document
Current to 9 Oct 26- Date end31 May 2026Source: object_read:doc_026_004
- Date start1 Jun 2025Source: object_read:doc_026_004
- Price£99,000Source: object_read:doc_026_004
- Availability99.9%Source: object_read:doc_026_004
- P1 first response0.5 hours (30 minutes)Source: object_read:doc_026_004
- Nightly refreshComplete by 07:00 customer local time on business daysComplete by 07:00 customer local time on business days · Source: object_read:doc_026_004
- Service credit10% of one month's fee for each month with a breach10% of one month's fee for each month with a breach · Source: object_read:doc_026_004
- Credit basisAvailability and data freshnessSource: object_read:doc_026_004
- Subscription price£110,000 unit price, 10% discount, £99,000 net, recurring, annual£110,000 unit price, 10% discount, £99,000 net, recurring, annual · Source: object_read:doc_026_004
- Implementation fee£30,000 one-off, twelve weeks, security review, up to twelve connectors£30,000 one-off, twelve weeks, security review, up to twelve connectors · Source: object_read:doc_026_004
- BillingSubscription invoiced annually in advance; implementation invoiced as a one-off chargeSubscription invoiced annually in advance; implementation invoiced as a one-off charge · Source: object_read:doc_026_004
- Payment termsInvoices are payable within 30 days of the invoice dateInvoices are payable within 30 days of the invoice date · Source: object_read:doc_026_004
The document
Body
Lindqvarn Retail - Master Services Agreement v2
Draft. Dated 22 Apr 2025, for review by Lindqvarn Retail. This draft is not binding until both parties have signed it. Version 2 replaces the first draft.
1. Parties
This agreement is between BB-Demo, a London data business (the Supplier), and Lindqvarn Retail, a homeware and furniture retailer headquartered in Stockholm (the Customer).
2. Services
The Supplier will provide the Company Brain at the Enterprise tier. The brain is built and run inside the Customer's own Snowflake account and joins customer service, e-commerce and store feedback into one view of each customer segment. The Supplier will also carry out the Enterprise implementation described below, including security review support.
3. Commercial lines
| Item | Quantity | Unit price | Discount | Net amount | Type |
|---|---|---|---|---|---|
| Company Brain, Enterprise subscription | 1 | £110,000 | 10% | £99,000 | Recurring, annual |
| Implementation, Enterprise (twelve weeks, security review, up to twelve connectors) | 1 | £30,000 | 0% | £30,000 | One-off |
Annual recurring amount: £99,000.
Read the whole document (2,832 characters)
Total contract value: £129,000, being the annual subscription plus the one-off implementation.
The discount on the subscription applies to the first term only.
4. Term
4.1 The agreement starts on 1 Jun 2025.
4.2 The initial term ends on 31 May 2026.
4.3 Renewal terms and pricing for any later term are to be agreed in writing before the initial term ends.
5. Billing and payment
5.1 The subscription is invoiced annually in advance.
5.2 The implementation fee is invoiced as a one-off charge.
5.3 Invoices are payable within 30 days of the invoice date.
6. Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.9% |
| P1 first response | 0.5 hours (30 minutes) |
| Nightly refresh | Complete by 07:00 customer local time on business days |
| Service credit | 10% of one month's fee for each month with a breach |
| Credit basis | Availability and data freshness |
6.1 Availability and freshness are measured separately. A brain that is available but answering on stale data is a freshness breach for the purposes of service credits.
7. Open points in this draft
- The Customer to confirm the connectors it wants live first, within the implementation allowance.
- The Customer's legal team to review the data protection terms and the security review schedule.
- Both parties to confirm the start date of 1 Jun 2025 once the security review is complete.
8. Signatures
This block is for signature only once the draft is agreed.
| For BB-Demo | For Lindqvarn Retail | |
|---|---|---|
| Name | Tom Ashdown | Authorised signatory |
| Title | Account Executive | Chief Executive or equivalent officer |
| Signature | ||
| Date |
Unusual terms
Current to 9 Oct 26- 10% first-term discount on subscription
- Service credits cover data freshness
- Renewal pricing left to be agreed