Brakkevoort Logistics - Renewal Proposal v1
Documentdraft Brakkevoort Logistics: documents · renewal_proposal · draft · 2026-01-21
Internal draft by Tom Ashdown dated 21 Jan 2026 proposing a like-for-like one-year Growth renewal at £44,000 for 40 licensed users. Not shared with the customer. It flags a fall in active users as the main risk and holds the proposal until open points close.
What it says
What this says
Current to 11 Oct 26Internal draft by Tom Ashdown dated 21 Jan 2026 proposing a like-for-like one-year Growth renewal at £44,000 for 40 licensed users. Not shared with the customer. It flags a fall in active users as the main risk and holds the proposal until open points close.
What it is: an internal renewal proposal for the Growth tier, marked "Draft. Not yet shared with the customer." It is a working paper for the team, not an offer.
Commits: nothing binds either party. It sets out a one-year term following the current term ending 31 Mar 2026, an annual price of £44,000 and billing "Annual, in advance, on standard 30-day terms". It states no implementation fee.
Unusual: the draft names no discount and no price uplift, so it is like-for-like at £44,000, and it carries no stated service levels beyond "as set out for the Growth tier in the existing order form".
Not settled: why active users fell, whether 40 licensed users still fit, and who owns the renewal decision at the customer. The document is dated well before the as-of date and the evidence does not show whether it was revised, sent or superseded.
As found in this document
Current to 9 Oct 26- Date end31 Mar 2026Source: object_read:doc_024_010
- Date renewal31 Mar 2026Source: object_read:doc_024_010
- Price£44,000Source: object_read:doc_024_010
- TermOne year, following on from the current term ending 31 Mar 2026One year, following on from the current term ending 31 Mar 2026 · Source: object_read:doc_024_010
- Annual price£44,000Source: object_read:doc_024_010
- Licensed users40Source: object_read:doc_024_010
- BillingAnnual, in advance, on standard 30-day termsAnnual, in advance, on standard 30-day terms · Source: object_read:doc_024_010
- Implementation feeThe renewal carries no implementation fee.The renewal carries no implementation fee. · Source: object_read:doc_024_010
The document
Body
Brakkevoort Logistics - Renewal Proposal v1
Draft. Not yet shared with the customer.
Prepared by Tom Ashdown, Account Executive, BB-Demo Date: 21 Jan 2026
Context
Brakkevoort Logistics, the Rotterdam port-linked warehousing and road freight business, joined BB-Demo on 1 Apr 2025 on the Growth tier. The brain gives account managers one place to see shipper accounts, exception tickets and calls together.
The current term ends on 31 Mar 2026. This draft sets out a like-for-like renewal on the same tier and the same annual price, so the team can decide how to approach the conversation.
Where the account stands
- Contracted annual recurring revenue is £44,000, with 40 licensed users.
- There are no overdue invoices.
- One ticket was raised in the last thirty days, and none were high priority.
- Active users are down noticeably compared with the previous quarter. That needs understanding before we talk about the renewal, because it is the main risk to the account.
Proposal
Read the whole document (2,475 characters)
| Item | Detail |
|---|---|
| Tier | Growth |
| Deal type | Renewal |
| Term | One year, following on from the current term ending 31 Mar 2026 |
| Licensed users | 40 |
| Annual price | £44,000 |
| Deal amount | £44,000 |
| Billing | Annual, in advance, on standard 30-day terms |
The renewal carries no implementation fee. The amount above is the annual subscription only.
What the customer keeps
- Pages, chat and search across the connected systems.
- The dashboards builder and quarterly business reviews that come with Growth.
- Support and service levels as set out for the Growth tier in the existing order form.
Open points
- Why active users have fallen since the previous quarter. We need to check with the account managers whether this is a team change, a connector issue or simply a quieter period.
- Whether the 40 licensed users still match the size of the team using the brain.
- Who at Brakkevoort Logistics will own the renewal decision. We should confirm this directly rather than assume.
- Whether Natalie Eze should run a short usage review with the team before this proposal is sent.
Next steps
- Natalie Eze to look at the usage trend by person and by connector and report back to Tom.
- Tom Ashdown to get a conversation in the diary with the customer contact once the usage picture is clear.
- Revise this proposal and send it only after the open points above are closed.
Prepared by
Tom Ashdown, Account Executive, BB-Demo
Unusual terms
Current to 9 Oct 26- Draft only, not shared with customer
- Like-for-like price with no uplift stated