Fairhallow Travel - Renewal Proposal v1
Documentdraft Fairhallow Travel: documents · renewal_proposal · draft · 2025-10-21
Internal draft renewal proposal by Tom Ashdown, dated 21 Oct 2025, for the Growth tier term ending 31 Dec 2025. It cites contracted annual recurring revenue of £39,600 and 40 licensed users, and leaves the renewal price to be confirmed.
What it says
What this says
Current to 11 Oct 26Internal draft renewal proposal by Tom Ashdown, dated 21 Oct 2025, for the Growth tier term ending 31 Dec 2025. It cites contracted annual recurring revenue of £39,600 and 40 licensed users, and leaves the renewal price to be confirmed.
What it is: an internal draft, marked "Draft" for internal review, proposing a further annual term on the Growth tier. It was created and last modified on 21 Oct 2025 and is not an issued customer document.
Commits: nothing binds either party. It proposes keeping 40 licensed users, the same connectors and the same service levels as the current order form, with quarterly reviews led by Marcus Bell.
Unusual: the price section states "The renewal price is to be confirmed", so no renewal figure exists. The £39,600 is the current contracted figure as this document states it, and the text defers to the executed order form.
Not settled: price, discount treatment, the renewal call date and wider adoption. The document states no availability, response times or credits, and it is dated well before the as-of date, so check what became of the renewal.
As found in this document
Current to 9 Oct 26- Date end31 Dec 2025Source: object_read:doc_020_010
The document
Body
Fairhallow Travel - Renewal Proposal v1
Draft for internal review. Prepared by Tom Ashdown, Account Executive, BB-Demo. Date: 21 October 2025.
1. Context
Fairhallow Travel, a business travel management company based in Manchester, joined BB-Demo on 1 January 2025 on the Growth tier. The brain brings client bookings, service tickets and account reviews into one place so that account teams stop reconciling them by hand. The current term ends on 31 December 2025, and this paper sets out how we propose to renew it.
2. Where the account stands
| Item | Position |
|---|---|
| Tier | Growth |
| Contracted annual recurring revenue | £39,600 |
| Licensed users | 40 |
| Term start | 1 January 2025 |
| Term end | 31 December 2025 |
| Overdue invoices | None |
| Support tickets in the last month | None |
| High priority tickets in the last month | None |
The account has been quiet and tidy: invoices are paid and nothing has needed escalating. Active use has grown on the previous quarter, though the number of people asking questions is still a small share of the licensed users.
3. Proposal
Read the whole document (2,329 characters)
- Renew on the Growth tier for a further annual term starting straight after the current one ends.
- Keep the user allowance at 40 licensed users.
- Keep the same connectors and the same service levels as the current order form.
- Hold the quarterly reviews with Marcus Bell, our CSM, so that Fairhallow Travel can see the questions asked and the value delivered.
4. Pricing
The renewal price is to be confirmed. The current contracted annual recurring revenue is £39,600, and the executed order form decides the contracted terms. Any change to price needs checking against the price book before anything goes to the customer.
5. Open points
- Confirm the renewal price and any discount treatment with the finance team.
- Agree with Marcus how to show the value case, given that use is growing but is concentrated in a few people.
- Decide whether to raise wider adoption across more of the 40 licensed users before the renewal conversation.
- Settle the date for the renewal call with the customer.
6. Next steps
- Tom to confirm the price and terms internally.
- Marcus to prepare a short usage summary.
- Tom to issue the final proposal to Fairhallow Travel once the open points are closed.
Unusual terms
Current to 9 Oct 26- Renewal price left to be confirmed
- Draft prepared for internal review only