Kempenland Distributie / BG-Demo – Demo
Callcompleted
Kempenland Distributie · 13 Oct 2025 08:45
Demo of Growth to Lien Verstraete on 13 Oct 2025. She said she was ready and asked for the next step. Priya Raman was to send the order form that day. The customer's decision date is end of year.
What was said
What this says
As at Fri 9 Oct 2026Demo of Growth to Lien Verstraete on 13 Oct 2025. She said she was ready and asked for the next step. Priya Raman was to send the order form that day. The customer's decision date is end of year.
What happened: Priya Raman and Anya Petrova demoed the brain to Lien Verstraete, Head of Customer Service, on 13 Oct 2025, using a slice of Kempenland's CRM and finance data.
Customer view: Lien asked about mismatched systems, refresh timing, who builds dashboards and what happens if a system breaks. She then said she was ready and asked for the next step.
Commercial: The deal is Growth with an eight-week implementation. Lien put the cost at fifty-six thousand and Priya confirmed it covers implementation and the first-year subscription.
Watch: Priya said Anya builds dashboards, while Anya said the customer builds them. The evidence does not show the order form was signed.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Priya Raman to confirm the order form was received and get it signed.
- Anya Petrova to make clear in onboarding that the customer's team builds and owns the dashboards.
Risks
As at Fri 9 Oct 2026- Dashboard ownership was described two ways, which could become an expectation gap after signing.
- The customer's own decision date is end of year and the evidence does not show the order form signed.
Opportunities
As at Fri 9 Oct 2026- A Growth subscription with an eight-week implementation, with quarterly check-ins as part of the tier.
Transcript
Priya RamanLien, morning. So where we stand: you're looking at Growth, you want to move forward, your decision is end of the year. Anya's going to walk you through how the brain works with your data. Sound right?
Lien VerstraeteYeah, that's where we are.
Anya PetrovaMorning. So I've been working with your team and we've got a good slice of your CRM data and finance data loaded into the brain. Let me show you what that looks like. I can ask it a question, say 'show me our top ten customers by revenue in the last six months' and it goes across both systems and shows me names, order counts, margins, everything.- Lien VerstraeteHow does it handle data from different systems if they don't agree? Like if CRM says we have a customer but finance doesn't?
- Anya PetrovaGood catch. The brain shows you both, flags the difference, and you decide which is right. It doesn't hide mismatches. Over time those usually sort themselves out because the team sees where the problem is.
- Lien VerstraeteOkay. And how does it refresh?
- Anya PetrovaEvery night by seven in the morning. So your team wakes up with fresh data every business day.
- Priya RamanLet me show you another angle. Anya can build dashboards. So if you want to track margin by product every month, or customer retention, or order trends, Anya builds it once and you've got it live forever. You'll see updates every morning with fresh data.
- Lien VerstraeteDo we build dashboards or does Anya do it?
- Anya PetrovaYou do. But I'll train your team during onboarding. It's point-and-click, very straightforward. You own them from day one.
- Lien VerstraeteAnd if a system breaks, what happens?
- Anya PetrovaWe monitor the connectors. If your CRM or finance system stops syncing, we get an alert. For Growth the first response time is one hour, so we'll be onto it fast.
- Priya RamanRight. And once you're live, you'll get quarterly check-ins with our team. You tell us what you're using, what's working, what else might help. That helps you get the most out of the brain.
- Lien VerstraeteWhat's the implementation timeline again?
- Anya PetrovaEight weeks. First week is a kickoff where we plan out the work, confirm who's involved on your side, get system access. Then we start wiring the connectors, testing data. By week eight you're live and trained.
- Lien VerstraeteAnd the cost is fifty-six thousand, right?
- Priya RamanThat's right. All-in for implementation and the first year subscription. After year one you renew the subscription annually.
- Lien VerstraeteOkay. I think we're ready. What's the next step?
- Priya RamanI'm going to send you an order form today. Have a read, flag any questions, and when you're ready to go we sign it and Anya kicks off the implementation. I'd rather we get this signed in the next couple of weeks to keep momentum, but your timeline is end of year so we've got the buffer.
- Lien VerstraeteThat's fair. Anything else I need to know?
- Anya PetrovaJust that we'll be with you every week to make sure it's going smoothly. You won't be left hanging.
- Priya RamanExactly. I'll get the order form over today. Speak soon.