What was said
What this says
As at Fri 9 Oct 2026Proposal call on 3 Nov 2025 with Lieke Hermans and CFO Jeroen Coenen. Growth at £44k plus £12k implementation. Jeroen asked about the year-two price and was told it stays the same; order form to follow.
What happened: Matteo Ricci walked Lieke and Jeroen through the Growth proposal: 40 users, 8 connectors, dashboards builder, 8 weeks to implement. Jeroen said he needed to run it past finance but thought they were good.
Customer view: Lieke said the demo was clear and she was interested, but wanted to understand the commitment. Jeroen's questions were about year-two price, what is included, cover if something breaks, and contract term.
Commercial: Matteo told Jeroen the price stays at £44k at renewal unless they expand. The price book says a v1 customer pays the v2 list at its first renewal starting on or after 1 Jul 2026, so that promise needs checking against the order form.
Watch: Matteo described a one-year term then month to month with 30 days' notice, which differs from an annual subscription. The evidence does not show an executed order form.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Matteo Ricci sends the order form and MSA the day after the call.
- Jeroen Coenen takes the invoice schedule and contract terms to finance.
- Matteo confirms the renewal price wording against the price book before the order form goes out.
Risks
As at Fri 9 Oct 2026- Jeroen was told the price stays the same at renewal, which conflicts with the price book's v2 step-up for v1 customers.
- Month-to-month terms with 30 days' notice make exit easy and could weaken retention.
- Finance still has to review the invoice schedule and contract terms before signing.
Opportunities
As at Fri 9 Oct 2026- Growth subscription with £12,000 implementation looks close to signature.
- Extra users in blocks of ten were raised by Lieke as a possible later add-on.
Transcript
- Matteo RicciJeroen, Lieke, thank you for joining. I hope the proposal came through clearly.
- Jeroen CoenenYes, we had a look this morning. Some good stuff there.
- Matteo RicciGood. So I wanted to walk through it with you both and make sure we're aligned on scope, pricing and timing. Lieke, you saw the demo last week, anything from that you want me to clarify?
- Lieke HermansNo, the demo was clear. I think we're interested, I just need to make sure we understand what we're getting and what the commitment looks like.
- Matteo RicciAbsolutely. So the proposal is for Growth: that's forty users, eight connectors, the dashboards builder. Implementation is eight weeks, and we'd be going live in early December. All-in, that's forty-four thousand for the first year's subscription and twelve thousand for implementation.
- Jeroen CoenenThat's the figure we saw. I have one question, what happens at year two? Does the price go up?
- Matteo RicciYear two is the same, forty-four thousand. That's locked in for your first year, and then at renewal it stays the same unless you expand: add more users, more connectors, that sort of thing.
- Jeroen CoenenOK, fair enough. And the implementation cost, is that included in the subscription?
- Matteo RicciNo, it's separate. So twelve thousand is a one-time fee for us to build the connectors, model your data, train your team, and get you live. The subscription is just for the software licence and support.
- Lieke HermansWhat about the timeline, eight weeks, did you say?
- Matteo RicciEight weeks from the start of the contract. That includes everything: we'd probably need a couple of days from you early on to get credentials and do some discovery, and then we work with your team at Stijn's level to hook up the connectors. You're looking at maybe ten hours of work from your side over those eight weeks.
- Jeroen CoenenAnd what happens if something breaks in the middle? Are we covered?
- Matteo RicciYes. Once you're live, you've got Growth support, that means one hour response time on any issues. You also get a quarterly check-in with me to review usage and make sure you're getting value.
- Lieke HermansAnd if we wanted to add more users after a while, how does that work?
- Matteo RicciSuper easy. You just let me know and we'd invoice you for the additional users. It's priced per user, so adding ten users would be a small add-on to your bill. You could do that quarterly if you wanted, or all in one go.
- Jeroen CoenenWhat's the contract term?
- Matteo RicciIt's a one-year initial term. After that, it rolls month to month unless we agree otherwise. Either side can give thirty days' notice if they want to exit.
- Lieke HermansOK. So what happens now?
- Matteo RicciIf you're happy with the proposal, I'd send you an order form to sign. That locks in the scope, the pricing, and the timeline. Then we'd kick off implementation straight away. Can you both live with the early December timeline?
- Jeroen CoenenWe'd like to, yes. I'll need to run this past finance just to make sure everything lines up on their end, but I think we're good.
- Matteo RicciPerfect. I'd rather you heard any concerns from me directly before you sign, so let me confirm, is there anything else I should address with your finance team?
- Jeroen CoenenI don't think so. They'll want to see the invoice schedule and the contract terms, but I'll handle that.
- Matteo RicciBrilliant. I'll get the order form and MSA over to you by tomorrow. Looking forward to getting you live. Cheers.