Oosterdijk Logistiek / BG-Demo – Demo
Callcompleted
Oosterdijk Logistiek · 14 Oct 2025 11:30
Demo on 14 Oct 2025 of the brain to Lieke Hermans and Stijn Gielen, with Growth priced at £44k a year plus £12k implementation. They were interested and asked for a proposal, with the CFO to review commercials.
What was said
What this says
As at Fri 9 Oct 2026Demo on 14 Oct 2025 of the brain to Lieke Hermans and Stijn Gielen, with Growth priced at £44k a year plus £12k implementation. They were interested and asked for a proposal, with the CFO to review commercials.
What happened: Priya Raman and Anya Petrova showed the brain answering plain-English questions over test data from the customer's WMS, CRM and accounting system. Priya positioned Growth with 40 users, 8 connectors and the dashboards builder.
Customer view: Lieke asked where people use it and about ongoing support, and Stijn asked about implementation time and cost. Neither raised an objection, and both accepted the pricing in GBP.
Commercial: Growth was quoted at £44k a year with £12k implementation, which Priya summed up as fifty-six thousand to get going. Lieke will bring in Jeroen on the commercial side, so the finance buyer is not yet in the conversation.
Watch: The proposal was promised by the end of that week. The evidence does not show a decision date or a rival being considered.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Priya Raman sends the formal proposal covering scope, pricing and timeline by the end of that week.
- Lieke Hermans takes the proposal to Jeroen for the commercial view.
- Priya books a follow-up call to answer questions.
Risks
As at Fri 9 Oct 2026- The finance buyer, Jeroen, had not seen the pricing, so the commercial reaction is untested.
- Only a small team attended, and the evidence does not show who signs.
Opportunities
As at Fri 9 Oct 2026- New Growth subscription with implementation, covering WMS, CRM, Xero and possibly Slack connectors.
- The dashboards builder on shipper margins and exception rates matches what Lieke and Stijn asked about.
Transcript
Priya RamanLieke, Stijn, thanks for joining. You getting audio and video OK?
Lieke HermansAll good here.
Stijn GielenYeah, same.- Priya RamanGood. So today I want to show you what the brain does. Anya's going to walk through what it looks like when you can search across your orders, your exceptions, your financials all in one place. Sound good?
- Lieke HermansYeah, let's see it.
Anya PetrovaGreat. So I'm going to share my screen, give me a second. OK, so this is the brain. You type in a question in plain English, and it pulls data from all your systems. So right now I'm asking it for all orders from my test data grouped by shipper with their margins. And there's the result.- Stijn GielenSo it's talking to our WMS right there?
- Anya PetrovaExactly. And your CRM and your accounting system too. When you go live, it syncs every night, so every morning your brain has the freshest numbers. Takes about an hour to set up each connector.
- Lieke HermansAnd the, where do people actually use this? Do they log in somewhere?
- Anya PetrovaTwo ways. You get the web app: that's where you type questions, build dashboards, run reports. You also get it in Slack if you just want a quick answer. Most teams use the web for the important stuff and Slack for the day-to-day questions.
- Priya RamanAnd on Growth, which is what makes sense for you, you get up to forty users. Eight connectors, so you'd plug in your WMS, CRM, Xero, maybe Slack. Plus the dashboards builder, so you can create live views on shipper margins, exception rates, whatever you need for the business.
- Stijn GielenHow long to implement?
- Priya RamanEight weeks for Growth. Your team works maybe ten or twelve hours over that period setting the connectors up. We do the rest: modelling, testing, training. If you wanted to start now, we'd be live by mid-December.
- Lieke HermansOK. And then ongoing support?
- Priya RamanQuarterly check-ins. One-hour response time on any issues. If you need something more hands-on, we can talk about it, but standard Growth covers you pretty well.
- Stijn GielenWhat's the cost?
- Priya RamanGrowth is forty-four thousand a year. Implementation is twelve thousand. So you're at fifty-six thousand total to get going, then forty-four thousand per year.
- Lieke HermansAnd in pounds?
- Priya RamanAll in GBP, yeah.
- Stijn GielenFair. What happens now?
- Priya RamanI'll send a formal proposal over by the end of the week: scope, pricing, timeline. You take a look, pull in whoever else needs to see it, and we'll have another chat to answer any questions. Does that work for you?
- Lieke HermansYeah, that works. I'll get Jeroen's thoughts on the commercial side too.
- Priya RamanPerfect. Cheers, and speak soon.