B-Brain
Amara Obi

Carnmoor Fleet Leasing / BB-Demo – Qbr

Callcompleted

Carnmoor Fleet Leasing logo Carnmoor Fleet Leasing · 2026-07-27 15:45

Growth QBR for Carnmoor. Data is healthy, but use is narrow against forty licensed users. Finance Director Ian Prendergast wants renewal terms in pounds and says he does not renew on autopilot.

What was said

What this says

Current to 13 Oct 26

Growth QBR for Carnmoor. Data is healthy, but use is narrow against forty licensed users. Finance Director Ian Prendergast wants renewal terms in pounds and says he does not renew on autopilot.

What happened: Amara Obi ran the Growth QBR with Gemma Thorne, Kofi Asamoah and Ian Prendergast. Usage is steady but narrow: just under nine active users against forty licensed, and no remarketing or finance use yet.

Customer view: Gemma wants to keep it and will own bringing other teams on. Ian said "I don't renew anything on autopilot" and wants more people using it by the autumn.

Commercial: The order form value is £42k a year and matches what has been invoiced. The contract runs to 1 Dec 2026, with renewal on 2 Dec 2026. Amara promised the base, the uplift in pounds and the first-term discount treatment on one page.

Watch: Six of eight connectors are configured, so there is room for remarketing or finance sources. Two clients appearing under two names between the CRM and the leasing system need tidying first.

AI · claude-sonnet-5-5 · 13 Oct 2026

Themes

Current to 9 Oct 26
Theme
Growth QBR, under-used licences
Importance
renewal
Sentiment
mixed
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Amara Obi to send the usage summary with licensed and active users on the same page, then the written renewal terms to Ian Prendergast.
  • Kofi Asamoah to send Gemma Thorne the list of mismatched client names before changing any mapping.
  • Gemma Thorne to name remarketing and service desk people for a thirty-minute session within a couple of weeks.

Risks

Current to 9 Oct 26
  • Just under nine active users against forty licensed gives Ian a value case to challenge at renewal.
  • Ian says he will take a different view if use is still at nine by the end of the year.
  • Renewal terms must be shown in pounds with the base and first-term discount treatment, or trust is lost.

Opportunities

Current to 9 Oct 26
  • Remarketing and service desk teams were in the original scope and have not started, so extra users are possible.
  • Two free connectors could take a finance source for cost to serve by client.
  • A client-review dashboard would deepen use of the Growth dashboards builder.

Transcript

  1. Amara Obi
    Amara Obi None
    Hello, can you hear me all right? I've got Gemma and Kofi on already, I think Ian's just joining.
  2. Gemma Thorne
    Gemma Thorne None
    Afternoon, Amara. Yes, loud and clear. Ian's coming, he's just finishing something with the funding team.
  3. Kofi Asamoah
    Kofi Asamoah None
    Afternoon. Audio's fine this end.
  4. Ian Prendergast
    Ian Prendergast None
    Sorry, sorry. Afternoon all. Am I late? I thought we said quarter to four.
  5. Amara Obi
    Amara Obi None
    Right on time, Ian, we've only just started. Thanks for making it. Good week so far?
  6. Ian Prendergast
    Ian Prendergast None
    Busy. Month end has a way of arriving early in a leasing business. Fine, though. Shall we crack on?
  7. Amara Obi
    Amara Obi None
    Let's. So for anyone who hasn't done one of these with me properly, I'm Amara, I look after your account on the customer success side, and this is the quarterly review that comes with Growth. The idea is simple: here's what the numbers say, what's working, what isn't, and what you want from us next. Before I share anything, can I ask what good looks like for you this quarter?
  8. Gemma Thorne
    Gemma Thorne None
    I'll go first, because it's my review season. I'm preparing the client reviews for the corporate fleets, and what I want is for the account managers to walk in with the same picture the service desk has. Not three versions of the same client. So for me, good is that I can open one place and say, right, this client, these vehicles, these queries, these invoices, and nobody argues about the figures.
  9. Amara Obi
    Amara Obi None
    That's clear. Kofi?
  10. Kofi Asamoah
    Kofi Asamoah None
    Mine's boring, I'm afraid. Loads that finish every night, a client list that matches the leasing system, and fewer spreadsheets. If those three are true I'm happy.
  11. Amara Obi
    Amara Obi None
    Boring is exactly what we want from a data load, so I'll take that. Ian, you were going to say something.
  12. Ian Prendergast
    Ian Prendergast None
    I'd like to know what has changed since the order form. Not the marketing version. What are we using, what are we paying for, and what does the gap look like. We signed on 2 Dec 2025 and we're coming up to the point where I have to take a view.
  13. Amara Obi
    Amara Obi None
    Fair, and I'll come to the contract at the end so it doesn't hang over the rest. Let me share my screen. Can you see the usage page?
  14. Gemma Thorne
    Gemma Thorne None
    Yes, I can see it. A bit small.
  15. Amara Obi
    Amara Obi None
    I'll make it bigger. Is that better?
  16. Gemma Thorne
    Gemma Thorne None
    Much better, thanks.
  17. Amara Obi
    Amara Obi None
    Okay. Headline first. Over the last thirty days you've had just under nine people active on average. Against the previous quarter that's up around five per cent. So a small rise, steady rather than dramatic. You're licensed for forty on Growth, so I want to be straight about that gap, because I know it'll be the first thing Ian asks.
  18. Ian Prendergast
    Ian Prendergast None
    It is the first thing I'm asking. Forty licensed, just under nine active. What does that cost per user who actually logs in? Because I can do that sum myself, and I don't love the answer.
  19. Amara Obi
    Amara Obi None
    I'd rather you did the sum with me than alone. Contracted annual value is £41,800, and that matches what's been invoiced, so no surprises there. Per active user, yes, it's a high number today. But two things. One, forty is the entitlement for Growth, it's how the tier is built, not forty seats you've each been charged for. And two, active users is a lagging measure. The better one is questions asked, and who's asking them.
  20. Ian Prendergast
    Ian Prendergast None
    Go on. Who's asking them?
  21. Amara Obi
    Amara Obi None
    Mostly client services. Gemma's team, and a handful of the corporate account managers. A few from Kofi's side on the data and MI questions. What I don't see yet is the remarketing team, and I see very little from finance.
  22. Ian Prendergast
    Ian Prendergast None
    Finance being me, among others.
  23. Amara Obi
    Amara Obi None
    Among others, yes. Not a criticism, Ian. It's just where the headroom is.
  24. Gemma Thorne
    Gemma Thorne None
    Can I come in on remarketing? Because that was part of why we bought it. The idea was remarketing would see what the client had been running, mileage, condition, how the fleet was handled, before the vehicles come back. Which client, which fleet, that kind of thing. But they haven't really picked it up. I think they don't know it's there, honestly.
  25. Amara Obi
    Amara Obi None
    That's useful, thank you. So that's a team that was in the original scope and isn't using it. Who else should have access? Is it the whole remarketing group, or one or two people who'd lead?
  26. Gemma Thorne
    Gemma Thorne None
    One or two, to start. I'd rather have two who use it than eight who don't. Let me get the service desk in on this as well, actually. They're the ones who know what the driver said when the vehicle went back.
  27. Kofi Asamoah
    Kofi Asamoah None
    Which source would remarketing need? Because if it's the same leasing system feed we already load, that's easy. If they want something from their own tools, that's a new connector and I'd want to look at what we have spare.
  28. Amara Obi
    Amara Obi None
    Good question, Kofi. Growth gives you eight connectors. I'll put on the screen what's configured today so we're not guessing.
  29. Amara Obi
    Amara Obi None
    So, you have the CRM, the helpdesk, the accounting system, the leasing system extract, Microsoft 365 for mail and files, and the call recorder. That's six of the eight. Two free.
  30. Kofi Asamoah
    Kofi Asamoah None
    Right. That matches what I have. I'd keep one free for whatever Ian wants out of finance, if he wants anything.
  31. Ian Prendergast
    Ian Prendergast None
    I might. What would I get? Concretely. Not a demonstration, a use.
  32. Amara Obi
    Amara Obi None
    Cost to serve by client is the obvious one. You've got the tickets and the calls on one side and the invoices and margin on the other. Today those sit in different places, so someone builds that picture by hand each time. With the accounting system and the leasing extract both in, you could ask it per client, and see it against the queries the service desk handled.
  33. Ian Prendergast
    Ian Prendergast None
    Per client is not per vehicle.
  34. Amara Obi
    Amara Obi None
    No. Per vehicle depends on how the leasing extract is keyed. Kofi would know better than me.
  35. Kofi Asamoah
    Kofi Asamoah None
    It's keyed by contract and vehicle, so per vehicle should be possible. I'd want to check the client list first, though. That's a mapping question, not a bug, but there are a few clients that appear under two names between the CRM and the leasing system. I'd want that tidy before anyone puts a cost against it.
  36. Gemma Thorne
    Gemma Thorne None
    That's the one that bites me. Two names, two versions of a client. I've had an account manager quote a number for one and the service desk quote another.
  37. Amara Obi
    Amara Obi None
    Then that's a real action, not a nice-to-have. Kofi, is that something you can scope without me?
  38. Kofi Asamoah
    Kofi Asamoah None
    I can list them. I'll check last night's load as well and pull the names that don't line up. I won't change any mapping until I've told Gemma which ones.
  39. Gemma Thorne
    Gemma Thorne None
    Thank you. Yes, please tell me first.
  40. Amara Obi
    Amara Obi None
    Okay. Let me do health, then, because Kofi's loads are the foundation. Records indexed have been growing steadily through the quarter, no flat spells, no connector that's stopped loading. Nightly refresh has been completing before seven in the morning on business days. No availability issues in the period. So the boring thing is true.
  41. Kofi Asamoah
    Kofi Asamoah None
    Agreed. I get the notification each morning and there's been nothing I've had to chase.
  42. Amara Obi
    Amara Obi None
    Tickets, last thirty days: two. Neither was high priority, both are closed, and both got a response inside what Growth commits to. Kofi, you raised those?
  43. Kofi Asamoah
    Kofi Asamoah None
    I think so, yes. One was a how-to on a filter, the other was me checking how something showed up after a load. Nothing alarming. Support was quick enough, I've no complaint.
  44. Ian Prendergast
    Ian Prendergast None
    Two tickets in a month and nobody's cross. Fine. I'll note that's the quiet end. What I'm less sure about is whether quiet means healthy or means nobody is looking.
  45. Amara Obi
    Amara Obi None
    That's a fair worry, and I'd rather you said it. My honest read is a bit of both. The core users are active and growing, the data is healthy, and there are teams who haven't started. Healthy but under-used. Which is why I'd like us to get the next group in before renewal, not after.
  46. Gemma Thorne
    Gemma Thorne None
    What would that look like? I don't want a training day that nobody remembers.
  47. Amara Obi
    Amara Obi None
    Agreed. I'd suggest a short session, thirty minutes, built around a real review you're preparing. You bring one client, we ask the brain the questions your account manager would ask, and people see their own data rather than a demo. Then whoever's interested gets access.
  48. Gemma Thorne
    Gemma Thorne None
    I like that. I've got a corporate fleet review coming up. I could use that one, as long as the client name isn't shared more widely than it needs to be.
  49. Amara Obi
    Amara Obi None
    Understood. Access follows the permissions you've set, so it'd only show what the people in the room can already see.
  50. Kofi Asamoah
    Kofi Asamoah None
    I can confirm that bit. Permissions mirror the source, so I'd just check the group before we run it.
  51. Ian Prendergast
    Ian Prendergast None
    While we're on use. Dashboards. Growth includes the builder, I believe. Have we built any, and is anyone looking at them?
  52. Amara Obi
    Amara Obi None
    A few, mostly Kofi's, and a couple of Gemma's team's. Viewing is modest. Honestly, dashboards are secondary for me, but they show investment, and I'd like to see one for client reviews because that's Gemma's main use.
  53. Gemma Thorne
    Gemma Thorne None
    A single page per client that the account manager and the service desk both open. That's the dream. Agreed numbers.
  54. Kofi Asamoah
    Kofi Asamoah None
    I can build the skeleton once the client list is clean. It'd save you doing it by hand, Gemma.
  55. Gemma Thorne
    Gemma Thorne None
    Please. Though I'd want to see it before any client does. I won't promise a report I haven't seen.
  56. Amara Obi
    Amara Obi None
    Completely sensible. Nothing goes outside until you've signed it off.
  57. Ian Prendergast
    Ian Prendergast None
    Right. Contract. I've been patient. Where do we stand?
  58. Amara Obi
    Amara Obi None
    Okay. Your contract runs to 1 Dec 2026, and the renewal date is 2 Dec 2026. The order form value is £41,800 a year and invoiced is the same, so those agree. There's a renewal notice that comes from me ahead of that, and I'd like to have a proper conversation with you before the notice, not at the same time.
  59. Ian Prendergast
    Ian Prendergast None
    And the price at renewal? Is it the same?
  60. Amara Obi
    Amara Obi None
    I'm not going to give you a number on this call that I haven't got in front of me in writing, because I'd rather be exact. What I can do is send you the renewal terms in pounds, against the current figure, so you can see the difference rather than a percentage on its own.
  61. Ian Prendergast
    Ian Prendergast None
    Show me the uplift in pounds, and the base it's calculated on. A percentage without a base is useless to me. And if there's a discount in the current term, tell me whether it carries.
  62. Amara Obi
    Amara Obi None
    Yes. Base, uplift in pounds, and what happens to any first-term discount. All three, in one page.
  63. Ian Prendergast
    Ian Prendergast None
    Good. I'll take a view when I've seen it. I don't renew anything on autopilot, and I'd rather you heard that now.
  64. Amara Obi
    Amara Obi None
    I'd expect nothing else. And honestly it helps me, because it means I have to show value, not just send a form.
  65. Gemma Thorne
    Gemma Thorne None
    Ian, for what it's worth, I'd like to keep it. The review process is already different. I just need the other teams on it so it's not me and a few people carrying the whole thing.
  66. Ian Prendergast
    Ian Prendergast None
    Understood, Gemma. And that's what I'd want to see by the autumn. More people using it. If it's still nine at the end of the year, I'll have a different conversation.
  67. Gemma Thorne
    Gemma Thorne None
    Fair. I'll own that.
  68. Amara Obi
    Amara Obi None
    Can I suggest we make that concrete, then? Three things between now and the next review. One, the client list tidy-up, Kofi. Two, the remarketing and service desk session, Gemma. Three, me coming back to Ian with the renewal terms in writing. Does that sound right?
  69. Kofi Asamoah
    Kofi Asamoah None
    That works. I'll send Gemma the list of mismatched client names first, before I touch anything.
  70. Gemma Thorne
    Gemma Thorne None
    And I'll come back to you with who from remarketing and the service desk. Give me a couple of weeks, I've got reviews to get through.
  71. Amara Obi
    Amara Obi None
    A couple of weeks is fine. I'll send over the usage summary today, so you've got the numbers I showed. It'll have users, questions asked, and the connector list. If anything in it looks wrong to you, say so.
  72. Ian Prendergast
    Ian Prendergast None
    Send it to me as well. And include the licensed number alongside the active number, so I'm not squinting at two documents.
  73. Amara Obi
    Amara Obi None
    Will do. Licensed forty, active just under nine, same page.
  74. Ian Prendergast
    Ian Prendergast None
    Good.
  75. Kofi Asamoah
    Kofi Asamoah None
    One more thing from me, quickly. When we add people, does anything change on the nightly load? Because I'd rather not find out the hard way that forty users all asking at eight in the morning is slow.
  76. Amara Obi
    Amara Obi None
    Fair question. The load runs overnight and finishes before seven, so people querying in the morning are reading the finished data. More users doesn't slow the load. If you ever saw slow answers, raise it and I'll get it looked at, but it isn't something I'd expect.
  77. Kofi Asamoah
    Kofi Asamoah None
    Okay. That's what I assumed, I just wanted to hear it said.
  78. Gemma Thorne
    Gemma Thorne None
    Amara, can I ask about the next review? You said get it in the diary. Is it going to be before the renewal or around it?
  79. Amara Obi
    Amara Obi None
    Before. I'd rather we had one more QBR ahead of the renewal conversation, so it's not the first time Ian sees the new numbers. I'll send a few slots after this call and you pick what suits.
  80. Ian Prendergast
    Ian Prendergast None
    Send me the slots too. I'll make it if it doesn't clash with the board pack.
  81. Amara Obi
    Amara Obi None
    I'll avoid the board week if you tell me which one it is.
  82. Ian Prendergast
    Ian Prendergast None
    I'll put it in the reply.
  83. Amara Obi
    Amara Obi None
    Anything else anyone wants to raise? Otherwise I'll close and get the notes out.
  84. Gemma Thorne
    Gemma Thorne None
    Not from me. This was useful. I'll get the service desk lead on the call for the session.
  85. Kofi Asamoah
    Kofi Asamoah None
    Nothing. I'll check last night's load before I go home, as usual.
  86. Ian Prendergast
    Ian Prendergast None
    Nothing further. I've got what I need to be going on with, which is the numbers in pounds. Thank you, Amara.
  87. Amara Obi
    Amara Obi None
    Thanks, all. To recap: Kofi sends Gemma the client name mismatches, Gemma lines up remarketing and the service desk, I send the usage summary today and the renewal terms in writing to Ian, and I'll circulate dates for the next QBR. Best, Amara, as I'll sign it. Speak soon.
  88. Gemma Thorne
    Gemma Thorne None
    Thanks, Amara. Speak soon.
  89. Kofi Asamoah
    Kofi Asamoah None
    Cheers all.
  90. Ian Prendergast
    Ian Prendergast None
    Good afternoon.

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